LR229/2.82
appendix: promotional material
There is a special fascination about collecting the promotional material for the Stage 2 models, and in particular the showroom sales catalogues. These can be a useful source of information in their own right, but it is important to sound a note of caution.
The publication dates shown on the individual publications do not correspond exactly with the date when a particular specification became available through the showrooms, much less with the date when that specification started to come off the assembly lines. Note, too, that the One Ten Crew Cab and One Two Seven did not have their own separate sales brochures.
Pictures should also not be assumed to be fully representative of a particular specification. Printing lead times sometimes meant that brochure photography would be done some months before volume production began, and it was possible for the specification to change in the meantime. It was also not unknown for photographs from an earlier shoot to be used when they fitted the bill. Sometimes they would be airbrushed to reflect the latest specification, but sometimes they would not.
Brochures and other sales material usually, but not invariably, had a publication number printed on the back page. The literature for all models in this period was numbered in the same sequence, which ran from around LR200 to LR500. The number was typically followed by a date of publication, so that LR241/8.83 was published in August 1983. However, the dates should always be treated with some caution (see above), and in some cases were disastrously wrong (see, for example, the 1983 and 1984 brochures).
Some overseas countries used ‘translations’ of the UK-market material, with the appropriate foreign language text inserted among the original illustrations. In some cases these brochures were numbered in a different sequence from the UK ones. There were also several market-specific brochures, typically printed in the country where they were used. Those are a big subject in themselves, and are not listed here.
The main purpose of the list that follows is to identify the sales brochures that were intended to persuade potential buyers to place an order. Pictures of their covers are included to aid identification. There was, of course, plenty of other promotional material, such as price lists and accessory catalogues, military model brochures, and conversions brochures. On top of that (and for the serious collector only) there was special dealer material, such as salesmen’s handbooks.
The main sales brochure was titled The New Land Rover One Ten, and was a twenty-page staple-bound item with a plain green cover. It was numbered LR229/2.82, which of course was an error because it was issued in 1983, not 1982.
LR229/2.82
There was a secondary brochure numbered LR230/2.82, with the same title but only six pages. The cover was slightly different, with a picture of four One Ten variants at the top. There were two versions of this, the earlier one with the publication number printed at the bottom of the back page, and the later one with it printed above design and printing credits. The main difference was that one of the tables on the back page was printed with different colour shading to make it clearer in the later issue.
LR230/2.82
LR241/8.83
The One Ten was also promoted through a six-panel folder issued in August 1983, alongside the Series III 88 and the Range Rover. Titled Range Rover, Land Rover, this was numbered as LR241/8.83.
The two original sales brochures remained in use until January 1984, when the 2.5-litre diesel engine replaced the 2¼-litre type. The larger brochure was amended to include the new details, but bizarrely, the reissue was renumbered as LR230/2.82, which was the number of the smaller brochure that remained available. The cover remained unchanged from the earlier issue.
The addition of the Ninety to the range, and the accompanying facelift for the One Ten, were reflected in a new main brochure called Land Rover Ninety, One Ten. This carried the number LR335 on the back, but inside it had the number LR335VP.
The two utility models were also promoted in an all-model brochure, of which there were four versions. The first issue of this simple, six-panel folder had no identification number, and the second one was numbered LR343. The third and fourth issues were numbered LR343VP and LR 343C, and differed from the first two by the addition of a panel showing fuel-consumption figures on the back page.
LR335
LR343
LR370
When the V8-engined Ninety was introduced in May 1985, it was promoted through a very attractive single-sheet flyer numbered LR370. On one side, this showed a Ninety with the engine bay ‘ghosted’ to show the new V8 in place, while the other side carried all the technical specifications.
The main sales brochure for the 1986 models was a revised version of the 1985 one, now renumbered LR335E and incorporating the new Ninety V8, announced in May 1985.
LR384E Issue 1
There was also a new style of brochure that was issued in November 1985 as LR384E Issue 1. This had the cumbersome title of You won’t find a more versatile vehicle if you go to the ends of the earth, and was an eight-page folder. The use of the name ‘Issue 1’ suggested that a second version was expected to appear later, but that seems not to have happened.
Land Rover considered the revisions to the County Station Wagons to be the major news for the 1987 model-year, and so these were given their own sales brochure for the first time. Both Ninety and One Ten versions were included in LR406 Issue 1; again, no Issue 2 ever seems to have been published.
LR406 Issue 1
LR410
The main workhorse-model brochure was issued in October 1986 as LR410 Issue 1, and had a distinctive but rather curious front cover showing the side view of a truck cab with the door window whited out. This was the first brochure to feature the Diesel Turbo and uprated (134bhp) V8 engines.
The main brochure for the 1988 model-year was issued in December 1987, the month when the new season’s models were introduced. Numbered LR442 and called Nothing else is a Land Rover,it had the bright green and yellow oval logo on its cover. By the time LR442 Issue 2 replaced it in March 1988, the logo had gone from the front cover, and the latest cream and green logo was printed on the back with the ‘40 Years of Progress’ slogan associated with the marque’s 40th anniversary in April.
LR442
Once again there was a separate brochure for the County Station Wagons. This was numbered LR443 in its original December 1987 issue, and then LR443 Issue 2 appeared in March 1988 with the revised logo.
LR433
LR455
There was also an all-models six-page folder called Opening up new horizons with 4×4 versatility. This was numbered LR455, and was issued in early 1988. On the back page was a reference to the 40th anniversary.
The 1989 sales brochures were visually similar to the 1988 ones. The County brochure was LR482, with the same cover as 1988’s LR443. The main brochure was numbered LR483 but had the same cover as 1988’s LR442.
The County brochure was reissued as number LR482 Issue 2. It had the same cover as the earlier LR483, but the grille badge visible in the main picture was airbrushed to show the new 1990 style.
LR483 Issue 2
The new main brochure was numbered LR483 Issue 2. It had a completely different cover from the earlier issue of LR483, with a picture of a 1990-model One Ten showing the Land Rover oval on the grille and the latest style of ‘110’ badge above it.