images

CHAPTER 1: PASTEUR'S PROPOSAL

1. James Watson, The Double Helix (New York: Atheneum, 1968), p. 167.

2. Marlene Wagman-Geller, Eureka: The Surprising Stories that Shaped the World (New York: Perigee, 2010), pp. 33–39.

3. Alan Hirshfeld, Eureka Man: The Life and Legacy of Archimedes (New York: Walker, 2009).

4. Isaac Asimov, “The Eureka Phenomenon,” Magazine of Science Fiction and Fantasy, 1971.

5. Visual Thinking Strategies, “History,” http://www.vtshome.org/pages/history (accessed April 11, 2011).

6. Sheila Naghshineh et al., “Formal Art Observation Training Improves Medical Students' Visual Diagnostic Skills,” Journal of General Internal Medicine 23, no. 7 (2008): 991–97.

7. “BWH Research Finds Formal Art Observation Training Improves Medical Students' Visual Literacy and Diagnostic Skills,” Brigham and Women's Hospital press release, July 10, 2010, http://www.brighamandwomens.org/about_bwh/publicaffairs/news/pressreleases/PressRelease.aspx?sub=0&PageID=385 (accessed September 25, 2010).

8. Joel Katz, interview with author, March 22, 2011.

9. Great-Quotes.com, “Louis Pasteur,” 2011, http://www.great-quotes.com/quote/1374936 (accessed December 12, 2010).

10. Rick Beyer, The Greatest Stories Science Never Told (New York: HarperCollins, 2000), pp. 40–41.

11. “Hawking Extols Joy of Discovery,” BBC News, January 11, 2002, http://news.bbc.co.uk/2/hi/science/nature/1755683.stm (accessed November 5, 2010).

12. Robin Marantz Henig, “Understanding the Anxious Mind,” New York Times, September 29, 2009, http://www.nytimes.com/2009/10/04/magazine/04anxiety-t.html (accessed April 10, 2011).

13. Michael Useem, The Leadership Moment (New York: Random House, 1998), pp. 43–64.

14. Ibid., p. 57.

15. K. A. Ericsson, R. T. Krampe, and C. Tesch-Römer, “The Role of Deliberate Practice in the Acquisition of Expert Performance,” Psychological Review 100 (2008): 363–406.

16. Mihaly Csikszentmihalyi, Finding Flow: The Psychology of Engagement with Everyday Life (New York: Basic Books, 1997), p. 3.

17. Ibid., p. 2.

18. Geoff Williams, “ManCan's Hart Main: A 13-Year-Old Entrepreneur Invents Candles for Men,” http://smallbusiness.aol.com/2011/05/10/mancans-hart-main-a-13-year-old-entrepreneur-invents-candles-f/ (accessed May 10, 2011).

19. Albert van Helden, The Invention of the Telescope (Philadelphia: American Philosophical Society, 1977), p. 40.

20. Richard Platt, Eureka! Great Inventions and How They Happened (Boston: Kingfisher, 2003), pp. 44–45.

CHAPTER 2: PRIME MOVERS

1. Eric Estrin, “CSI's Zuiker: I Owe My Career to a Bookie Runner,” Wrap, April 13, 2010, http://www.thewrap.com/television/column-post/csis-zuiker-i-owe-my-career-bookie-runner-16268 (accessed September 25, 2010).

2. Bill Carter, Desperate Networks (New York: Doubleday, 2006), pp. 114–21.

3. Michelle Nichols, “'Digi-Novel' Combines Book, Movie and Website,” Reuters, September 2, 2009, http://www.reuters.com/article/2009/09/02/us-books-digital-idUSTRE58135120090902 (accessed September 25, 2010).

4. Nathaniel Brandon, “Our Urgent Need for Self-Esteem,” Excellence, May 14, 1994.

5. Aristotle, De Anima, bk. 2, chap. 1, 412a.9.

6. Joseph Campbell, Joseph Campbell and the Power of Myth with Bill Moyers, ed. Betty Sue Flowers (New York: Doubleday, 1988), p. 113.

7. P. D. James, “Let Me Tell You a Story: My Life in Crime Fiction,” Mailonline, http://www.dailymail.co.uk/home/moslive/article-1381149/P-D-James-My-life-crime-fiction.html (accessed April 30, 2011).

8. John T. Richardson, “How Dean Kamen's Magical Water Machine Could Save the World,” http://www.Esquire.com/features/Dean-kamen-1208 (accessed January 27, 2010).

9. Michael Inbar, “Welcome to the Secret Island of the Eccentric Genius,” Today Show, October 21, 2010, http://today.msnbc.msn.com/id/39775733/ns/today-today_tech/t/welcome-secret-island-eccentric-genius (accessed November 5, 2010).

10. Ibid.

11. Anne Driscoll, “Armless Piano Player Moves ‘China's Got Talent’ Audience to Tears,” Tonic, August 18, 2010, http://www.tomc.com/p/armless-piano-player-moves-chinas-got-talent-audience-to-tears/ (accessed December 14, 2010).

12. Mihaly Csikszentmihalyi, Finding Flow: The Psychology of Engagement with Everyday Life (New York: Basic Books, 1997), p. 124.

13. Gail Buchalter, “A Power Will Guide You—If You Let It,” Parade, April 4, 1999, pp. 4–6.

14. Ibid.

15. Nathaniel Wright Stevenson, Lincoln (New York: Echo, 2006), p. 12.

16. Carl Jung, Synchronicity: An Acausal Connecting Principle (London: Routledge and Kegan Paul, 1972).

17. Josh Berman, interviews with author, January 2011.

18. Ibid.

19. Howard Gardner, Frames of Mind: The Theory of Multiple Intelligences, 2nd ed. (New York: Basic Books, 1993), p. ix.

20. Ibid., p. x.

21. Annie Dillard, Pilgrim at Tinker Creek (New York: Buccaneer Books, 1998).

CHAPTER 3: THE MASTER'S ZONE

1. Susan Polgár, Breaking Through: How the Polgár Sisters Changed the Game of Chess (London: Gloucester, 2005), p. 6.

2. Ibid., p. 7.

3. Carlin Flora, “The Grandmaster Experiment,” Psychology Today, June 14, 2005, http://www.psychologytoday.com/articles/200506/the-grandmaster-experiment (accessed October 18, 2010).

4. Polgár, Breaking Through, p. 15.

5. Ibid., p. 41.

6. Flora, “Grandmaster Experiment.”

7. Ibid.

8. Ibid.

9. George Miller, “The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information,” Psychological Review 63 (1956): 81–97.

10. Ibid., p. 83.

11. Ibid., p. 95.

12. Joshua Foer, Moonwalking with Einstein (New York: Penguin, 2011).

13. Beryl Lieff Benderly, “Everyday Intuition,” Psychology Today, September 1989, pp. 35–38.

14. D. A. Rosenbaum et al., “Hierarchical Control of Rapid Movement Sequences,” Journal of Experimental Psychology 9 (1983): 86–102.

15. F. Gobet and H. Simon, “Exert Chess Memory: Revisiting the Chunking Hypothesis,” Memory 6 (1998): 225–55.

16. Ibid., p. 250.

17. Christopher Chabris and Daniel Simons, The Invisible Gorilla (New York: Crown, 2010), pp. 210–11.

18. Ibid., p. 211.

19. Ibid., p. 212.

20. Howard Gardner, Art, Mind, and Brain (New York: Basic Books, 1982), p. 197.

21. B. Ghiselin, The Creative Process (New York: Mentor, 1959), p. 45.

22. Ibid.

23. George Keeler, interview with author, April 2011.

24. “Dopamine Apparently Enhances Anticipation of Pleasure in Humans,” Health Jockey, November 13, 2009, http://www.healthjockey.com/2009/11/13/dopamine-apparently-enhances-anticipation-of-pleasure-in-humans/ (accessed November 22, 2010).

25. Ibid.

26. Tali Sharot et al., “Dopamine Enhances Expectation of Pleasure in Humans,” Current Biology 19 (December 29, 2009): 2077–80.

27. Ibid.

28. Shelley Carson, Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life (New York: Jossey-Bass, 2010).

29. Shelley Carson, “The Unleashed Mind,” Scientific American Mind, May/June 2011, p. 26.

30. Ibid., 28.

CHAPTER 4: MENTAL HYPERLINKS

1. Tim Berners-Lee with Mark Fischetti, Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web by Its Inventor (New York: HarperCollins/HarperSanFrancisco, 1999), p. 1.

2. Ibid., p. 4.

3. Ibid., p. 16.

4. Ibid., pp. 1–23.

5. Ibid., p. 2.

6. Ibid., p. 3.

7. Ibid., p. 6.

8. Ibid., p. 12.

9. Joe Z. Tsien, “The Memory Code,” Scientific American, July 2007, pp. 52–59.

10. Kriston Leutwyler, “Making Smart Mice,” Scientific American, September 7, 1999, http://scientificamerican.com/article.cfm?id=making-smart-mice (accessed November 5, 2010).

11. Tsien, “Memory Code,” p. 57.

12. Victoria F. Holst and Kathy Pezdek, “Scripts for Typical Crimes and Their Effects on Memory for Eyewitness Testimony,” Applied Cognitive Psychology 6 (1992): 573–87.

13. E. Loftus and H. G. Hoffman, “Misinformation and Memory: The Creation of New Memories,” Journal of Experimental Psychology 118 (1989): 100–104.

14. Elizabeth Loftus, “Our Changeable Memories: Legal and Practical Implications,” Nature Reviews: Neuroscience 4 (Fall 2003): 231–34.

15. R. Keith Sawyer, Explaining Creativity: The Science of Human Innovation (Oxford: Oxford University Press, 2006), p. 298.

16. Daniel Durstewitz et al., “Abrupt Transitions between Prefrontal Neural Ensemble States Accompany Behavioral Transitions during Rule Learning,” Neuron 66, no. 3 (2010): 438–48.

17. Cell Press, “Eureka! Neural Evidence for Sudden Insight,” Science Daily, May 14, 2010, http://www.sciencedaily.com/releases/2010/05/100512125226.htm (accessed November 17, 2010).

18. Chesley Sullenberger, Highest Duty: My Search for What Really Matters (New York: William Morrow, 2009).

19. Bill Newcott, “Wisdom of the Elders,” AARP Magazine, May–June 2009, p. 52.

20. Sullenberger, Highest Duty.

CHAPTER 5: THE BRAIN'S BIG BANG

1. How William Shatner Changed the World, directed by Julian Jones, aired on Discovery Network, November 13, 2005, Allumination, 2007.

2. Maggie Shiels, “A Chat with the Man Behind Mobiles,” BBC News, April 21, 2003, http://news.bbc.co.uk/2Zhi/uk_news/2963619.stm (accessed November 2, 2011).

3. Ibid.

4. Jerome Swartz et al., “Toward a Quantitative Framework for Sudden-Insight Problem Solving and the Feeling of Aha!” presented at Dynamical Neuroscience XVI symposium, Washington, DC, November, 2008.

5. Bhavin S. Sheth, Simone Sandkuhler, and Joydeep Bhattacharya, “Posterior Beta and Anterior Gamma Oscillations Predict Cognitive Insight,” Journal of Cognitive Neuroscience 21, no. 7 (2008): 1269–79.

6. S. Wehling and J. Bhattacharya, “Deconstructing Insight: EEG Correlates of Insightful Problem Solving,” PLoS ONE 3, no. 1 (2008): 1459–71.

7. John Kounios and Mark Jung-Beeman, “The Aha! Moment: The Cognitive Neuroscience of Insight,” Current Directions in Psychological Science 18, no. 4 (2009): 210–16.

8. WebMD Health News, “Scientists Explain Aha! Moments,” WebMD, April 3, 2004, http://men.webmd.com/news/20040413/scientists-explain-aha-moments (accessed November 5, 2010).

9. Jonah Lehrer, “The Eureka Hunt,” New Yorker, July 28, 2008, 40–45.

10. Kary Mullis, Nobel lecture, December 8, 1993.

11. Ibid.

12. Ibid.

13. Ibid.

14. Ibid.

15. Ibid.

16. Ibid.

17. Kary Mullis, Dancing Naked in the Mind Field (New York: Pantheon, 1998), p. 7.

18. Ibid.

19. Ibid., p. 10.

20. William Speed Weed, “Noble Dude,” Salon, March 29, 2000, http://www.salon.com/health/feature/2000/03/29/mullis (accessed April 20, 2011).

21. John Geirland, “Go with the Flow,” Wired, September 1996, http://www.wired.com/wired/archive/4.09/czik.html (accessed September 18, 2010).

22. S. Ramsland, “The Experience of Flow: A Qualitative Analysis” (unpublished dissertation, Rutgers University, New Brunswick, NJ, 1988), p. 28.

23. Katherine Ramsland, Dean Koontz: A Biography (New York: HarperCollins, 1996), pp. 318–20.

24. Mihaly Csikszentmihalyi, Beyond Freedom and Boredom (San Francisco: Jossey-Bass, 1976), p. 36.

25. Mihaly Csikszentmihalyi, “Happiness in Everyday Life: The Uses of Experience Sampling,” Journal of Happiness Studies 4 (2003): 197.

26. Lan N. Nguyen, “Joy Mangano Invents Her Way to Success, January 1, 2010, http://www.walletpop.com/2010/01/01/joy-mangano-invents-her-way-to-success/ (accessed May 2, 2010).

27. Nicole Brewer, “The dzdock Story,” CBS3, http://www.dzdock.com/aboutus.php (accessed April 24, 2011).

28. Mihaly Csikszentmihalyi, Flow: The Psychology of Optimal Experience (New York: Harper & Row, 1990), p. 4.

29. Ivars Peterson, Newton's Clock: Chaos in the Solar System (New York: W. H. Freeman, 1993), pp. 143–70.

30. Henri Poincaré, “Mathematical Creation,” in Mathematics in the Modern World, ed. James Newman (San Francisco: W. H. Newman, 1948), p. 14.

31. Ibid., p. 16.

32. Ibid., p. 14.

33. Ibid., p. 16.

34. Ibid.

35. Ibid., p. 17.

36. Ibid.

37. Ibid.

38. Ibid., p. 16.

39. Ibid., p. 17.

CHAPTER 6: PERCEPTUAL SETS

1. Charles Panati, Panati's Extraordinary Origins of Everyday Things (New York: HarperCollins, 1989).

2. Ibid.

3. E. C. Tolman, “Cognitive Maps in Rats and Men,” Psychological Review 55, no. 4 (1948): 189–208.

4. James J. Knierim, “The Matrix in Your Head,” Scientific American Mind 18, no. 3 (June–July 2007): 42–47.

5. Eric Kandel, In Search of Memory: The Emergence of a New Science of the Mind (New York: W. W. Norton, 2006), p. 306.

6. Carl Gustave Jung, Modern Man in Search of a Soul, 1933, (New York: Harcourt, Brace & World, 1961), p. 170.

7. E. Maguire et al., “Navigational Related Structural Change in the Hippocampi of Taxi Drivers,” Proceedings of the National Academy of Sciences 97 (2000): 4398–403.

8. Bruce Bower, “Body in Mind,” Science News, October 25, 2008, p. 25.

9. Matthew Moore, “Eureka! Moment Most Likely to Strike at 10:04 PM,” Telegraph (London), October 20, 2008.

10. Silvia Costa and Peter Shaw, “'Open Minded' Cells: How Cells Can Change Fate,” Trends in Cell Biology 17, no. 3 (2006): 101–106.

11. Candace Pert, Molecules of Emotion: The Science behind Mind-Body Medicine (New York: Simon & Schuster, 1999).

12. Gordon Logan and Mathew Crump, “Cognitive Illusions of Authorship Reveal Hierarchical Error Detection in Skilled Typists,” Science 330, no. 6004 (2010): 683–86.

13. William Barrett, Irrational Man: A Study in Existential Philosophy (New York: Doubleday, 1958), pp. 177–205.

14. Friedrich Nietzsche, “Composition of Thus Spake Zarathustra,” in Ecco Homo, reprinted in The Creative Process, ed. Brewster Ghiselin (Los Angeles: University of California Press, 1952), p. 209.

15. Ibid.

16. Ibid., p. 210

17. Emily Sherwood, “Artist Chuck Close Triumphs over Learning Disabilities,” Education Update Online, June 2007, http://www.educationupdate.com/archives/2007/JUN/html/speced-artistchuck.html (accessed March 20, 2011).

18. Raghuvir Viswanatha, “Aha! Tufts Professor Measures New Learning Phenomenon,” Tufts Daily, April 1, 2002, http://www.mftsdaily.com/2.5541/aha-tufts-professor-measures-new-learning-phenomenon-1.605931 (accessed October 18, 2010).

19. Michael J. A. Howe, Genius Explained (Cambridge: Cambridge University Press, 1999), pp. 130–56.

20. Ibid.

21. Jacques Hadamard, The Psychology of Invention in the Mathematical Field (Princeton, NJ: Princeton University Press, 1954).

22. Ibid.

23. “Control the Flow,” Pet Product News, January 10, 2011.

24. Tim Marks, personal interview with author, April 2011.

25. Hugh Moore Collection, Princeton University Library, http://diglib.princeton.edu/ead/getEad?eadid=MC153&kw= (accessed April 12, 2011).

26. Colin Beavan, Fingerprints: The Origins of Crime Detection and the Murder Case that Launched Forensic Science (New York: Hyperion, 2001), p. 46.

CHAPTER 7: READING BETWEEN THE MINDS

1. “Sir Alec Jeffreys on DNA Profiling and Minisatellites,” ScienceWatch, 2008, http://archive.sciencewatch.com/interviews/sir_alec_jeffreys.htm (accessed October 29, 2011).

2. A. J. Jeffreys, V. Wilson, and S. L. Thein, “Individual-Specific ‘Fingerprints’ of Human DNA,” Nature 37 (1985): 67–75.

3. Joseph Wambaugh, The Blooding: The True Story of the Nar-borough Village Murders (New York: William Morrow, 1989).

4. Jeffreys et al., “Individual-Specific ‘Fingerprints’ of Human DNA.”

5. Harlan Levy, And the Blood Cried Out: A Prosecutor's Spellbinding Account of the Power of DNA (New York: Basic Books, 1996).

6. Nancy Andreasen, The Creating Brain: The Neuroscience of Genius (New York: Dana Press, 2005), p. 21.

7. Ibid., p. 22.

8. Ibid., p. 31.

9. R. Newmarch, Life and Letters of Peter Ilyich Tchaikovsky (London: John Lane, 1906), pp. 274–75.

10. Andreasen, Creating Brain, p. 63.

11. Ibid., p. 73.

12. Ibid.

13. Joel Katz, interview with author, March 22, 2011.

14. Howard Gruber, Darwin on Man, 2nd ed. (Chicago: University of Chicago Press, 1981).

15. Andreasen, Creating Brain, p. 77.

16. Ibid., p. 78.

17. Rick Beyer, The Greatest Science Stories Never Told (New York: HarperCollins, 2000), p. 20.

18. Jacques Futrelle, “The Problem of Cell 13,” in The Thinking Machine (New York: Modern Library, 2003), pp. 15–48.

19. Richard Platt, Eureka! Great Inventions and How They Happened (Boston: Kingfisher, 2003), pp. 48–49.

20. Lou Beach, “Specialis Revelio! It's Not Magic, It's Neuroscience,” Science News, April 25, 2009, p. 24.

21. Ibid.

22. Stephen Macknik, Susana Martinez-Conde, and Sandra Blakeslee, Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions (New York: Henry Holt, 2010), p. 5.

23. Ibid., p. 64.

24. Ibid., p. 16.

25. Beach, “Specialis Revelio!” pp. 22–25.

26. Ibid., p. 20.

27. Jonah Lehrer, “Magic and the Brain: Teller Reveals the Neuroscience of Illusion,” Wired, April 20, 2009, http://www.wired.com/science/discoveries/magazine/17–05/ff_neuroscienceofmagic (accessed October 29, 2011).

28. Ibid.

29. U. Neisser and R. Becklen, “Selective Looking: Attending to Visually Specified Events,” Cognitive Psychology 7, no. 4 (1975): 480–94.

30. A. Mack and I. Rock, Inattentional Blindness (Cambridge: MIT Press, 1998).

31. Daniel Simons and Christopher Chabris, “Gorillas in Our Midst: Sustained Inattentional Blindness for Dynamic Events,” Perception 28 (1999): 1059–74.

32. Beyer, Greatest Science Stories, p. 52.

33. Jonah Lehrer, “Think Better: Tips from a Savant,” Scientific American Mind, 2009, p. 61.

34. Ibid.

35. Ibid., p. 63.

36. Michael Jackson, Moonwalk (New York: Crown, 2009), p. 39.

37. Randy Taraborrelli, Michael Jackson: The Magic, The Madness, The Whole Story, 1958–2009 (Terra Alta, WV: Grand Central Publishing, 2009).

38. Royston M. Roberts, Serendipity: Accidental Discoveries in Science (New York: John Wiley & Sons, 1989), pp. 75–81.

39. R. W. Gerard, “The Biological Basis of Imagination,” Scientific Monthly, June 1946, pp. 477–99.

40. “How Rooms and Architecture Affect Mood and Creativity,” http://www.interior-decorating-diva.com/roomsandarchitectureaffect moodandcreativity.html (accessed April 20, 2011).

41. “Inventions that Didn't Work the First Time,” http://www.bkfk.com/inventor/accident.asp (accessed April 23, 2011).

42. Alice Flaherty, The Midnight Disease (New York: Houghton Mifflin, 2004), p. 30.

43. Rudyard Kipling, Something of Myself (Garden City, NY: Doubleday, 1937).

44. Steve Turner, A Hard Day's Write: The Stories behind Every Beatles Song, 3rd ed. (New York: Harper, 2005), p. 83.

45. Beyer, Greatest Science Stories, p. 114.

46. Flaherty, Midnight Disease, p. 226.

47. Marcus Chown, “Physics with a Human Touch,” New Scientist, March 10, 1988, p. 72.

48. Lewis Smith, “Eureka Moment Solves 140-Year-0ld Puzzle,” Times, March 4, 2008.

49. J. K. Rowling, “Biography,” JKRowling.com, http://www.jkrowling.com/textonly/en/biography.cfm (accessed April 20, 2011).

CHAPTER 8: THE TAO OF DATA MINING

1. Jeff Hecht, “Gordon Gould Recalls His Creative Moment,” AIP, 1983, http://www.aip.org/history/exhibits/laser/interviews/gould_creativemoment_interview.html (accessed April 23, 2011).

2. François Eugène Vidocq, Memoirs of Vidocq: Master of Crime (Philadelphia: T. B. Peterson, 1859, translated).

3. E. A. Hodgetts, Vidocq: A Master of Crime (London: Selwyn & Blount, 1928).

4. Samuel Edwards, The Vidocq Dossier: The Story of the World's First Detective (Boston: Houghton Mifflin, 1977).

5. Nancy Koehn, Brand New: How Entrepreneurs Earned Consumer Trust from Wedgwood to Dell (Cambridge: Harvard Business Press, 2001).

6. Andrew Carnegie, James Watt (New York: Doubleday, Page, 1905), p. 55.

7. Michael Polanyi, The Tacit Dimension (Gloucester, MA: Peter Smith, 1983).

8. Alice Flaherty, The Midnight Disease (New York: Houghton Mifflin, 2004), p. 225.

9. Ronald Finke, Thomas Ward, and Steven Smith, Creative Cognition: Theory, Research, and Applications (Cambridge: MIT Press, 1992), pp. 178–79.

10. Ibid., pp. 241–42.

11. Scott Barry Kaufmann, “Conversations on Creativity with Allan Snyder,” Psychology Today, January 13, 2010, http://www.psychologytoday.com/blog/beautiful-minds/201001/conversations-creativity-allan-snyder (accessed November 2, 2010).

12. Ibid.

13. Irving Wallace, The Fabulous Originals (New York: Alfred A. Knopf, 1955), pp. 22–46.

14. Ely Liebow, Dr. Joe Bell (Bowling Green, OH: Bowling Green University Press, 1982), p. 116.

15. Ibid., p. 177.

16. Ibid., p. 132.

CHAPTER 9: PSYCHO-ENTANGLEMENT

1. Quotes in this section are from Rick Arlow, personal interview with author, May 2011.

2. Albert Einstein, “How I Created the Theory of Relativity,” trans. A. Ono Yoshima, Physics Today 35, no. 8 (1998): 45.

3. Ibid., p. 46.

4. Ibid., p. 47.

5. Søren Kierkegaard, Concluding Unscientific Postscript, trans. David F. Swenson and Walter Lowrie (Princeton: Princeton University Press, 1968), p. 26.

6. Tom Siegfried, “Clash of the Quantum Titans,” Sciences News, November 20, 2010, p. 16.

7. Gerald Holton, Victory and Vexation in Science: Einstein, Bohr, Heisenberg, and Others (Cambridge: Harvard University Press, 2005), p. 39.

8. Vera John-Steiner, Creative Collaborations (Oxford: Oxford University Press, 2000), p. 47.

9. Irwin D. Mandel, “Carl Koller: Mankind's Greatest Benefactor? The Story of Local Anesthesia,” Journal of Dental Research 77, no. 4 (1998): 535–38.

10. Nova, “Solving Fermat: Andrew Wiles,” 2000, http://www.pbs.org/wgbh/nova/physics/andrew-wiles-fermat.html (accessed November 2, 2010).

11. Ibid.

12. Ibid.

13. Maddalena Fabbri-Destro and Giacomo Rizzolatti, “Mirror Neurons and Mirror Systems in Monkeys and Humans,” Physiology 23 (2008): 171–79.

14. Vittorio Gallese, “Embodied Simulation: From Neurons to Phenomenal Experience,” Phenomenology and the Cognitive Sciences 10, no. 4 (2005): 23–48.

15. Joel Katz, interview with author, March 22, 2011.

16. Howard Gardner, Five Minds for the Future (Cambridge, MA: Harvard Business School Press, 2007).

17. Herbert A. Simon, Models of My Life (New York: Basic, 1991), p. 367.

18. Corrine May Botz, The Nutshell Studies of Unexplained Deaths (New York: Monacelli Press, 2004), p. 34.

19. Laura Miller, “Frances Glessner Lee: Brief Life of a Forensic Miniaturist,” Harvard Magazine, September/October 2005, http://harvardmagazine.com/2005/09/frances-glessner-lee-html (accessed June 18, 2006).

20. Ibid.

CHAPTER 10: RISK AND INCENTIVE

1. Thomas Blass, The Man Who Shocked the World (New York: Basic Books, 2004), p. 21.

2. Stanley Milgram, Obedience to Authority (New York: Harper Perennial, 1983), p. 1.

3. Stanley Milgram, The Individual in a Social World, 2nd ed., ed. J. Sabini and M. Silver (New York: McGraw-Hill, 1992), p. xxxi.

4. Blass, Man Who Shocked, p. 291.

5. C. Tavris, “The Frozen World of the Familiar Stranger,” Psychology Today, June 1974.

6. Tom Carhart, personal correspondence with author, April 23, 2011.

7. Tom Carhart, Lost Triumph (New York: Putnam, 2005), pp. 233–36.

8. William Brooke-Rawle, The Right Flank at Gettysburg (Philadelphia: Allen, Lane & Scott, 1878), p. 482.

9. John J. Pullen, The Twentieth Maine, A Volunteer Regiment in the Civil War (Dayton, OH: Morningside House, 1991), p. 119.

CHAPTER 11 : SNAPS ON DEMAND

1. Richard Platt, Eureka! Great Inventions and How They Happened (Boston: Kingfisher, 2003), pp. 34–35.

2. Evan Schwartz, Juice: The Creative Fuel that Drives Today's World-Class Inventors (Boston: Harvard Business Press, 2004), pp. 118–19.

3. “Cemetery Guide to Le Pere Lachaise,” n.d., acquired in Paris, 1997.

4. Isaac Asimov, “The Eureka Phenomenon,” Magazine of Science Fiction and Fantasy, 1971.

5. Janet Rae-Dupree, “Reassessing the Aha! Moment,” New York Times, http://www.nytimes.com/2008/02/01/business/worldbusiness/01iht-UNBOX.1.9684125.html (accessed January 15, 2010).

6. Sindya N. Bhanoo, “How Meditation May Change the Brain,” New York Times, January 28, 2011.

7. Nancy Andreasen, The Creating Brain: The Neuroscience of Genius (New York: Dana Press, 2005).

8. Benedict Carey, “Tracing the Spark of Creative Problem Solving,” New York Times, December 6, 2010, http://www.nytimes.com/2010/12/07/science/07brain.html?_r=1 (accessed October 31, 2011).

9. Joshua Hyatt, “The Eureka Moment: What Sets Legendary Entrepreneurs Apart Isn't What They Do but How They Do It,” CNN Money, October 1, 2002, http://money.cnn.com/magazines/fsb/fsb_archive/2002/10/01/330570/index.htm (accessed March 15, 2009).

10. Nancy Koehn, Brand New: How Entrepreneurs Earned Consumers' Trust, from Wedgewood to Dell (Boston: Harvard Business Press, 2001).

11. John Knific, interview with author, April 2011.

12. Shelley Carson, Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life (New York: Jossey-Bass, 2010).

13. “Inspirational Stories of Successful Women Entrepreneurs Online,” IncomeInsiders.com, April 13, 2010, http://www.incomeinsiders.com/inspirational-stories-of-successful-women-entrepreneurs-online-1216/ (accessed April 15, 2011).

14. Chris Kanaracus, “Software Flushes Out the Eureka! Moments,” CIO, January 29, 2009, http://www.cio.com/article/478426 (accessed March 15, 2009).

15. Lisa Getzler-Linn, interview with author, April 2011.

16. Tim Berners-Lee, Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web (New York: HarperCollins, 1999), p. 12.