APPENDIX B

We didn’t get to explore the relationships of Facebook likes and status updates for all the five personality traits in the main book. But here they are. Table B-1 lists Facebook likes related to these traits, while figure B-1 depicts words in people’s Facebook status updates indicative of these same traits. Just like the lists of likes and word clouds for extroversion and agreeableness in chapter 2, the ones for openness, conscientiousness, and neuroticism showcase how intuitive many of the links between our online behaviors and psychological characteristics are.

TABLE B-1

Facebook likes related to openness, conscientiousness, and neuroticism

Personality trait

Low

High

Openness

NASCAR

Austin Collie

Monster-in-Law

I don’t read

Justin Moore

ESPN2

Farmlandia

The Bachelor

Teen Mom 2

Oscar Wilde

Charles Bukowski

Leonardo da Vinci

Bauhaus

Dmt: The Spirit Molecule

American Gods

John Waters

Plato

Leonard Cohen

Conscientiousness

Wes Anderson

Bandit Nation

Omegle

Vocaloid

Serial Killer

Screamo

Anime

Vamplets

Join If Ur Fat

Not Dying

Law officer

National law enforcement

Lowfares.com

Accounting

Foursquare

Emergency medical services

Sunday Best

Kaplan University

Glock Inc

MyCalendar 2010

Neuroticism

Business administration

Getting money

Parkour

Track and field

Skydiving

Mountain biking

Soccer

Climbing

Physics/engineering

48 Laws of Power

Sometimes I hate myself

Emo

Girl Interrupted

SO SO Happy

The Addams Family

Vocaloid

Sixbillionsecrets.com

Vampires Everywhere

Kurt Donald Cobain

Dot Dot Curve

FIGURE B-1

Facebook status updates related to openness, conscientiousness, and neuroticism

Scan the QR code for a color version of the word clouds.

Source: H. Andrew Schwartz et al., “Personality, Gender, and Age in the Language of Social Media: The Open-Vocabulary Approach,” PloS One 8, no. 9 (2013): e73791, https://doi.org/10.1371/journal.pone.0073791. Permission via https://creativecommons.org/licenses/by/4.0/.