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Library of Congress Cataloging-in-Publication Data

Names: Matz, Sandra C., author.

Title: Mindmasters : the data-driven science of predicting and changing human behavior / Sandra Matz.

Description: Boston, Massachusetts : Harvard Business Review Press, [2025] | Includes index.

Identifiers: LCCN 2024023257 (print) | LCCN 2024023258 (ebook) | ISBN 9781647826314 (hardcover) | ISBN 9781647826321 (epub)

Subjects: LCSH: Psychology—Research—Methodology. | Psychology—Technological innovations. | Technological innovations—Psychological aspects. | Human behavior—Research. | Data mining—Social aspects.

Classification: LCC BF76.5 .M373 2025 (print) | LCC BF76.5 (ebook) | DDC 150.72—dc23/eng/20240905

LC record available at https://lccn.loc.gov/2024023257

LC ebook record available at https://lccn.loc.gov/2024023258

ISBN: 978-1-64782-631-4

eISBN: 978-1-64782-632-1

The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48-1992.