The Virtuous Cycle

The goal of this game is to discover opportunities to transform an existing, linear process into a more valuable and growing process by taking a different viewpoint. This is useful in examining processes that are deemed "worth repeating," such as the customer experience.

It might be a good time to play through this exercise if the current process is transactional, compartmentalized, or wasteful. Other indications are a group that is "navel-gazing" and focused primarily on its internal process, or when there is a sense that after the process is complete, no one knows what happens next.

Possible outcomes include that the group may uncover new growth and improvement opportunities in an existing process by "bending it back into itself."

3–10

1–3 hours

You will need a high-level understanding or documentation of the current state of things. Any existing, linear process will work.

Summarize or close the exercise by generating a list of questions and areas to explore. This may include looking at the internal, defined process for improvement ideas.

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Pick the right process to do this with. A process that warrants repeating, such as the customer experience, works well. Knowledge creation and capture, as well as strategic planning, are also candidates.

Get the right people in the room. Some awareness of what happens outside the process is needed, but can also hamper the experience. One of the biggest potential outcomes is a visceral change in perspective on the participants' part: from internal focus to external focus.

This game is credited to James Macanufo.