Hi, I’m Malorie, and I write a lot of books.
I felt like it was necessary to make that confession before we dive in. Luckily, I’m in good company. My wife, Jill, has written a few more than I, and our collective total comes in at just over two hundred novels and novellas (mostly novels).
If one were to add in short stories and omnibus editions, we would be north of two hundred and fifty.
I bring this up because with all the hard work we put into producing all these books, they need to earn their keep. Jill and I are full-time writers, and whether it’s this non-fiction book, or our fiction stories, there’s only food on the table if books sell.
Having a plethora of books to market has allowed us to try a number of different tactics, and learn in ways other authors might not be able to—which is one of the reasons we are writing this book.
Our volume of books and commensurate ads also means that if we recommend something here, it works, and we’ve thoroughly tested it.
A lot has changed since I wrote the first edition of this book just over two years ago, but a lot has also remained the same. Back then, Jill and I had only seen about a year’s solid success from ads, but we knew for certain that ads were the reason we’d sold enough books to write full-time.
We still believe that ads were what propelled us up the ranks, and we’ve also proved that ads have given us the staying power to weather ups and downs and even a few long gaps between releases.
We also still believe that Facebook is the best ads platform for books, and that it is the best for making good ads that can grab readers and deliver sales—and scale. It’s the place where you can become the master of your own destiny.
Throughout this book, I’ll note at the beginning of each chapter whether or not the information is new, updated, or unchanged. I feel like even noting something as unchanged is important because we all need to know it is still working the same way as before.
I’d also like to note that while Jill and I both undertook different ads, and wrote different parts of this book, we wanted to write it in the first person—as though it is a casual conversation with one of us speaking to you about how to make your ads better. As a result, we use “I” throughout the book, but it might have been Jill or Mal writing that part or it might have been one of us talking about the other’s actions! You’ll just never know….
Lastly, there’s one thing that has changed. If you bought the first edition of this book, the copy you have very likely lists “Michael Cooper” as the author. I’m still the same person, but my name and outward appearance has changed.
Oh! I almost forgot! (I’m not being facetious, I almost did!) We’re giving away the digital edition of this book away for free, so if you’re reading the print version, you can also grab the ebook here: http://www.thewritingwives.com/free-facebook-ads-book.
If you picked the ebook up for free, please consider sending us a payment based how helpful you found it. You can send us a small amount, such as $2 or $3 via PayPal if you so choose.
Optional payment: http://paypal.me/woodenpenpress.
Thank you for your support, and may the ads be ever in your favor.
The Writing Wives,
Malorie & Jill Cooper