Why do I think I have the chops to teach you about this subject?
Before we begin, I want to talk a bit about what success looks like, and why I believe I’m successful enough at Facebook ads to write a book about them.
As I mentioned in the foreword, Facebook ads are the reason Jill and I are full-time writers today, and the reason our books have achieved bestseller ranks on Amazon multiple times and sold over half a million books.
We are neither the most successful authors out there, nor are we the best writers, but together, Jill and I have managed to reach income levels that eclipse salaries I earned working as a software architect and CIO/CTO.
There are well over fifty thousand books coming out each month right now. You’ve got the storytelling part of the equation down, but no one will see your book unless you get it in front of them. Ads are an integral part of marketing your book and getting it in front of the ever-increasing pool of readers.
The right marketing can give you a second stream of income, and perhaps even major success and the financial freedom that comes with it.
We manage several thousands of dollars in ad spend each month, for our books and the books of other authors. We have a positive ROI on every ad that stays alive for more than 3 days, and we quickly identify ads that don’t work, and kill them before they can soak up money.
Success comes from knowing how to craft a good ad, but also from knowing how to spot a lemon and kill it, or figure out how to make lemonade. Success means that you aren’t afraid to increase spending on ads, because you understand their performance, and the return you’ll get on that investment.
We believe that our success with Facebook (plus AMS, Pinterest, and Instagram ads) gives us the credibility to teach you how to profit with online advertising.
When we note that a tactic worked very well for us, you can be assured that it netted hundreds or thousands of dollars in sales. Conversely, if we say that something did not work, or had only a mediocre return, you’ll understand that just making our money back is not what we consider success.
We sincerely hope that you don’t take this as bragging but as examples of what we mean when we say that something works and is a viable tactic. We want you to know what success looks like so that you can set achievable goals as you build up your ad repertoire.
With that out of the way, let’s get to it, and craft ads that work, while pruning the ones that do not.