Acknowledgments

Much mahalo to my agent, David Fugate of Launch Books, who steadfastly steered this book's proposal through the rocky shores of a skeptical publishing world to the safe harbor of Wiley. Thanks to my Wiley editor, Jim Minatel, who ran with it from there and helped elevate it beyond what I originally imagined.

Copious gratitude to longtime friend and colleague Vanessa Camones, founder & CEO of AnyContext, a boutique marketing agency, for making my there as her editorial content lead the best “day job” a technology writer could have. It's through Vanessa that I met some of the experts and companies who provided insights throughout this book.

All thanks to everyone I spoke to for this book, many of whom I am not able to name but whose insights still ring throughout. Extra cheers to Nic Mitham, metaversing since back in the day and whose consultancy, Metaversed (www.metaversed.consulting), provided a key infographic and source in this book.

Thanks to Rick Chen at Blind (www.teamblind.com), the anonymous messaging app, for his assistance generating the metaverse platform employee survey data featured here.

And, as always, many thanks to all the regular readers of my blog, New World Notes, where much, if not most, of this book was germinated. (Doubly so to Cajsa Lilliehook and a host of columnists who've helped me keep the blog alive since 2006.) I'm grateful for all their feedback and commentary through the years, helping evolve my thought to the point you are reading now here.