About the Authors


DAN S. KENNEDY is a strategic advisor, consultant, business coach, and editor of six business newsletters. He directly influences more than one million small business owners annually, and has a long track record of taking entrepreneurs to seven-figure incomes and multimillionaire wealth. He has also consulted and worked with some of the biggest and fastest growth mainstream and niche brands built by direct response, including Guthy-Renker Corporation’s Pro-Activ® (acne products), HealthSource (over 350 chiropractic clinics), Weight Watchers International, Iron Tribe Fitness, and many others. He is also one of the highest compensated direct-response copywriters in the world. As a speaker, he has frequently shared the stage with an eclectic assortment of celebrity entrepreneurs, including Gene Simmons (KISS), Joan Rivers, and Donald Trump; four former U.S. Presidents and other world leaders; celebrated business speakers, including Zig Ziglar, Brian Tracy, Jim Rohn, and Tom Hopkins; and entertainment and sports stars. Dan’s own conferences have featured fascinating entrepreneurs and CEOs such as Jim McCann (1-800-Flowers), Nido Qubein (High Point University), and Jake Steinfeld (Body By Jake)—all brand-builders extraordinaire! Dan is also a serial entrepreneur and active investor. His own NO B.S. and RENEGADE MILLIONAIRE brands are widely recognized throughout the entrepreneurial and marketing communities. Information about his books can be found at www.NoBSBooks.com, his other published work and the membership organization he founded at www.DanKennedy.com, and he can be reached directly regarding interesting speaking, consulting, or copywriting engagements by fax at (602) 269-3113.

JIM CAVALE AND FORREST WALDEN are the entrepreneurs leading Iron Tribe Fitness, the fastest growing limited membership brick-and-mortar location fitness gym franchise network in North America, recognized by Entrepreneur, The Wall Street Journal, and CRM magazine. Their business model is unique. Their business methods’ success is extraordinary. They are also the authors of Iron Tribe Business. For more information about or to connect with Jim and Forrest: www.IronTribeFranchise.com/NoBS. Also, if you are interested in owning and/or being an investor in a business with a powerful, valuable brand, in a dynamic growth industry, the Iron Tribe franchise opportunities may be for you. For information go to www.IronTribeFranchise.com.

NICK NANTON AND J.W. DICKS lead The Celebrity Branding Agency. Nick is an Emmy-winning documentary film producer, a gifted and skilled business storyteller, and an exceptionally knowledgeable media insider. Jack Dicks is an entertainment, intellectual property, and franchise attorney; business development consultant; and marketing advisor. They have perfected systems for personal branding that include dramatically accelerated national media exposure and credits. They are also the authors of Celebrity Branding You: “People Buy People.” For more information about or to connect with Nick and Jack: www.CelebrityBrandingAgency.com.

BILL GOUGH built one of the most successful Allstate® insurance agencies in America, and went on to develop a training, coaching, and consulting program embraced by thousands of his peers. Today, he is the leading marketing and business growth authority in the insurance industry. www.BGIMarketing.com.

STEVE ADAMS operates exceptionally successful retail stores across the country, under the auspices of a national brand, but fueled by direct-response marketing. His retail business can be seen at www.AskPSP.com. He is also involved in e-commerce, information publishing and marketing, and consulting. His book, The Passionate Entrepreneur, presents essential, experience-based building blocks for entrepreneurial success and can be found at www.Passionate Entrepreneur.com.

MARK VICTOR HANSEN is the co-creator of and has been the driving marketing force of the Chicken Soup for the Soul publishing and licensing empire, begun with one book initially rejected by 144 publishers. He is also the author of a number of success, wealth, and self-improvement books, and a sought after speaker with a client list featuring a Who’s Who of leading corporations. His website is www.MarkVictorHansen.com.

Other Books by Dan Kennedy, Published by Entrepreneur Press

      No B.S. Direct Marketing for NON-Direct Marketing Businesses (4th Edition)

      No B.S. Trust-Based Marketing (with Matt Zagula)

      No B.S. Grassroots Marketing for Local Businesses (with Jeff Slutsky)

      No B.S. Price Strategy (with Jason Marrs)

      No B.S. Business Success in The New Economy

      No B.S. SALES Success in The New Economy

      No B.S. Wealth Attraction (for Entrepreneurs) in The New Economy

      No B.S. Ruthless Management of People & Profits

      No B.S. Marketing to the Affluent

      No B.S. Time Management for Entrepreneurs (2nd Edition)

      The Ultimate Marketing Plan (4th Edition)

      The Ultimate Sales Letter (4th Edition)

      Making Them Believe: The 21 Principles and Lost Secrets of Dr. J.R. Brinkley-Style Marketing (with Chip Kessler)

      Uncensored Sales Strategies (with Sydney Barrows)