Contents

Preface

Acknowledgments

 

Introduction Retronasal Smell and the New Age of Flavor

PART I

Noses and Smells

1 The Revolution in Smell and Flavor

2 Dogs, Humans, and Retronasal Smell

3 How the Mouth Fools the Brain

4 The Molecules of Flavor

PART II

Making Pictures of Smells

5 Smell Receptors for Smell Molecules

6 Forming a Sensory Image

7 Images of Smell: An “Aha” Moment

8 A Smell Is Like a Face

9 Pointillist Images of Smell

10 Enhancing the Image

11 Creating, Learning, and Remembering Smell

PART III

Creating Flavor

12 Smell and Flavor

13 Taste and Flavor

14 Mouth-Sense and Flavor

15 Seeing and Flavor

16 Hearing and Flavor

17 The Muscles of Flavor

18 Putting It Together: The Human Brain Flavor System

PART IV

Why It Matters

19 Flavor and Emotions

20 Flavor and Memory: Reinterpreting Proust

21 Flavor and Obesity

22 Decisions and the Neuroeconomics of Flavor and Nutrition

23 Plasticity in the Human Brain Flavor System

24 Smell, Flavor, and Language

25 Smell, Flavor, and Consciousness

26 Smell and Flavor in Human Evolution

27 Why Flavor Matters

Bibliography

Index