The Public Relations Handbook

INDEX

Index can be referenced as a list of searchable words or terms

ABC News

Abe, Shinzo

Aboriginal people

Accreditation in Public Relations (APR)

acquisitions

Admissions team

Advancement Officer

advertising

advocates

Agnes, Melissa

Airbnb

Air France

alcohol smuggling

algorithms

Alinsky, Saul D.

Altimeter Group

Alumni office

AMA (“Ask Me Anything”) discussions

AMA Handbook of Public Relations

Amazon

ambassadors, on social media

American Bar Association

American Occupation

Analysis (step 2 of RACE)

Angie’s List

anti-vaccination movement

Apodaca, Nathan

APR (Accreditation in Public Relations)

argument

articles, editorial

artificial intelligence

“Ask Me Anything” (AMA) discussions

audiences

identifying your

impact to

knowing your

in SO SMArTT

augmented reality

Austria

authenticity

in presentations

with private families

on social media

Avis

Avro Arrow aircraft

“background,” defined

Baidu

Bancroft family

Bank of America

banks

Baquet, Dean

Bare Knuckles and Back Rooms (Rollins)

Barron’s

Bay of Fundy

Beardsley, John

Benioff, Marc

Ben & Jerry’s

bias, confirmation

Biden, Joseph

Big Nickel

Bill and Melinda Gates Foundation

Bill of Rights (Canada)

BingeBooks

Black Lives Matter

Black Rock

“black swan” event

Blogger

blogs

Bloomberg, Michael R.

BlueJeans

BNA Act

Boeing

Bombas

bookmarking networks

boycotts, corporate

brand journalism

Brand Perception Study

brand voice, on social media

bridging

briefing management

British Columbia

Brogan, Chris

brokerage-run conferences

Brooks, David

Broom, Glen M.

Brown, Michael

Brunswick Group

business intelligence

business meetings, with Chinese people

business partners

Business Roundtable

BusinessWire

BuzzFeed

ByteDance

calls

Canada, and Canadian culture

about

American differences from

differences in

education and professional development

landscapes and landmarks in

media landscapes in

Peace, Order, and Good Government Clause

Québec

regional perspectives in

trust and distrust in

Canada Day

Canadian Broadcasting Company (CBC)

Canadian Investor Relations Institute

capital

Caprari, Samuel

Caprari, Theresa

Carney, Jay

Carter, Jimmy

Cartier, Jacques

CASE (Council for Advancement and Support of Education)

Cassidy, Kathy

Caterpillar

CBC (Canadian Broadcasting Company)

CBS

CCTV

Center for Automotive Research

Centers of Excellence competencies

CEOs. see also leadership

in Canada

in media

role of, on investor calls

on social media

CFOs, on investor calls

Challenger, Gray & Christmas

Charter of Rights and Freedoms

Chávez, César

Chick-fil-A

China, and Chinese culture

about

business meetings in

making connections in

meals in

media and PR in

Chipotle

Churchill, Winston

Cisco Systems

citizen journalism

Citizen United v. Federal Election Commission

City News Service

Clash of Civilization (Huntington)

“cleaner, safer, healthier,”

Cleveland Clinic

clichés

clocks, in Chinese culture

CNN

coalition building

Coalition for Action On Innovation

codes of conduct

Cold War

collaboration tools

college education, for government relations

Collins, Lynne

commentary, expert

Communicating (Dentsu Public Relations)

communications

in Chinese cultures

crisis (see crisis communications)

defined

designing a program for (see communications program)

digital

donor

for government relations

internal (see internal communications)

during IPO

with media

personalized

private family

in RACE (step 3)

7 Cs of

visual

communications program

importance of

and in-person presentations

internal (see internal communications)

measurement

preparing your

SP SMArTT principles

community engagement

company website

conference calls, with investors

conferences

confirmation bias

Congress

Congressional Research Service

conspiracy theories

Constitution (Canada)

consumer review networks

content

content-curation networks

content marketing

Content Marketing Institute

contrarian advice, in presentations

corporate boycotts

corporate investor relations (IR)

about

brokerage-run conferences

disclosures in

and ESG investing

and Investor Days

during IPOs

media coverage for

schedule of

and social media

and SPAC

corporate social responsibility (CSR)

corruption, in China

costs, of social media

Council for Advancement and Support of Education (CASE)

Council for Inclusive Capitalism

covert power

Covey, Stephen

COVID-19 pandemic

and community engagement

and crisis communications

in Europe

and government relations

and intelligence gathering

internal communications during

Investor Days during

in Japan

language during

media use during

messaging during

Cowessess First Nation

credibility

crisis communications

during crisis

and fake news/disinformation

and outside investigations

preparation for

and science

and social media

through internet and social media

through third parties

crisis leadership

crisis management

critics, messaging for

Cross, James

CSR (corporate social responsibility)

CTV National News

Cullors, Patrisse

Cuomo, Andrew

Cutie, James

Cutlip and Center’s Effective Public Relations (Broom and Sha)

cyber security

Dartmouth College

debate

decision makers

“deep background”

deepfakes

Deepwater Horizon spill

Dell

Deloitte

Democratic Party

demographics

Deng Xiaoping

Dentsu Public Relations

DeSantis, Rick

Diermeier, Daniel

Dietrich, Arment

digital communication

digitization

Dilenschneider, Robert

Dimon, Jamie

direct channels, for fundraising

disclosures

discussion forums

Disney, Abigail

Disney, Roy

diversity

Dogster

Domino’s Pizza

donor communications

Donozo, Sho

Douglas, Tommy

Dower, John W.

drinking, in Chinese culture

Drucker, Peter

due diligence, “know your partner,”

Dunne, Finley Peter

earned media

Easterbrook, Steve

Ebola

economic risks

Economics Daily

Edelman Trust Barometer

editorial articles

Edmunds.com

education, for government relations

effect frequency, of messaging

effective messages

Effective Public Relations

8-K Form

elections

elevator speech

Elizabeth II, Queen

emails

Emanuel, Rahm

Emory University

empathy

Encyclopedia Britannica

endorsements, third-party

e-newsletters

Engadget

engagement

environmental advocates

environmental stewardship

ESG (environmental, social, and governance) investing

ethics

in China

in higher education

Europe, and European culture

European Communication Monitor

European Green Deal

European House—Ambrosetti

European Steering Committee on Communication

European Union

Evaluation (step 4 of RACE)

events

executives, on social media

expert commentary

exposing wrongdoings

Exxon Valdez tanker

face, defined

Facebook

“The Face Plan,”

“fact-based,”

fake news. see also misinformation

Fallon, Jimmy

family offices

fatalism

Faulkner, William

federal government, role of

financial capital

Fink, Larry

First Amendment

flagging

Flipboard

Floyd, George

focus groups

Forbes

Ford, Henry

Forester de Rothschild, Lynn

Fox, Terry

FOX News

France

Francis, Pope

Frates, Pete

French Canadian Nationalism

Friedman, Milton

“A Friedman Doctrine” (Friedman)

Front de libération du Québec

fundraising

Fundraising Fundamentals

GAAP (Generally Accepted Accounting Principles)

Gallup

Gander, Newfoundland

Garner, Eric

Garrison, John L., Jr.

Garza, Alicia

GE Capital

General Electric

Generally Accepted Accounting Principles (GAAP)

Generation Z

Genie

geographics

George, Amy

Germany

Getty Museum

gift giving, in Chinese culture

Giuliani, Rudy

Glassdoor

Globe and Mail

goals, setting

Gold Quill Awards of Excellence

Goodyear

Google

Gorsky, Alex

governance. see also ESG investing

government relations

careers in

components of

identifying objectives for

messaging in

monitoring for

politics and elections

research for

strategy for

tactics for

Grant, Ulysses S.

grassroots

green caps

GroupM

Guangming Daily

guanxi

guidance

Gulf War

Hadfield, Chris

Hakuhodo

Hamilton, Alexander

Harris, Mark

Harrison, Anthony

Harvard Business School

Heinz, H. J.

Heinz, John

Hersh, Seymour

higher education

and admissions office

and Alumni office

listening in

Ohio University

promoting philanthropic efforts in

RACE (see RACE [Research, Analysis, Communication, Evaluation])

The Hill

hockey

Holmes, Mike

hosting meals, in Chinese culture

HR, alliance with

Huffington Post

human capital

humility, in presentations

Huntington Samuel

Hyatt Hotels

IABC (International Association of Business Communicators)

Ice Bucket Challenge

imagine, as phrase

impressions, measuring

inclusion, as phrase

income inequality, in China

indirect channels, for fundraising

industry leaders

industry trade associations

inequality, income

influencers

initial public offerings (IPOs)

in-person presentations

Instagram

Instant Pot

intellectual capital

intelligence

artificial

business

intelligence-collection programs

and crisis management

exposing wrongdoing with

importance of

for “know your partner” due diligence

in media campaigns

for political, economic, and security risks

strategic

intergenerational relationships

internal communications

about

channels of

implementation of

from leadership

mission, vision, and values in

with private families

strategy for

International Association of Business Communicators (IABC)

international relations

interviews, media

intranet, for internal communications

introductions, in Chinese culture

investigations, outside

Investopedia

investor calls

Investor Days

IPOs (initial public offerings)

IR. see corporate investor relations

issues analysis, in government relations

Italy

Janki, Dan

Japan, and Japanese culture

global multinationals in

history

international relations with

language and Japanese-ness

as a mirror

Olympic games in

PR in

Jefferson, Thomas

Jenner, Kylie

Johnson & Johnson

journalism, citizen

JPMorgan Chase

Kaboodle

Kaepernick, Colin

Kaiser Family Foundation

kanji

Kardashian, Kim

Kaufman, Michael T.

Keidanren

Kennedy, David

Kennedy, John

Kimmel, Jimmy

Knight Foundation

“know your partner” due diligence

Koch, Charles

Koch, David

KPMG

Labrador

Lafley, A. G.

language

Japanese

most impactful words and phrases

in Québec

Laporte, Pierre

La Presse

Last.fm

law school

leadership. see also CEOs

crisis

industry

internal communications from

on social media

Leadership PACs

Lean In (Sandberg)

Lee, Robert E.

legal counsel, for crisis management

length, of presentations

Lévesque, René

Lightner, Candace

listening

with private families

for PR professionals

value of

listeria

lobbying

logistics plan, for crisis communication

Lukaszewski, James

LVMH

Lyft

Machiavelli, Niccolò

macro influencers

MADD (Mothers Against Drunken Driving)

magazines, print

Major Gifts team

Mansbridge, Peter

Maple Leaf Foods

marketing

MarketWatch

Martin, Trayvon

Mascheroni, Eleanor

Mazzini, Giuseppe

McArthur, Douglas

McCain, Michael

McDonald, Laquan

McDonald’s

McIntyre, Tim

McKinsey

meals, in Chinese culture

media

bridging and flagging with

briefing management for

in Canada

in China

communication with

and company website

and corporate investor relations

crafting messages for

credibility and trust with

earned

fragmentation of, and confirmation bias

and intellectual capital

intelligence for

negative

new

outreach to

and polling

for public opinion

relations with, and social media

role of

and spokespersonship

tactics for

third parties for communicating with

Washington, DC rules for

media-sharing networks

Medium

meetings, with Chinese people

mega influencers

Melamed Riley

membership

memorable messages

Mercer, Rick

mergers

messaging

arguments in (see argument)

during crisis communication

effective

in government relations

memorable

positive

in SO SMArTT

two-way

metrics, for program objectives

metric system

mianzi

micro influencers

Microsoft Teams

Midyear Calibration

millennials

Miller, Chris

“Miracle on the Hudson,”

mirroring, in presentations

misconduct, sexual

misinformation

mission

mission statement

modesty

money, and campaigns

monitoring, for government relations

Monsanto

Montgomery, Alabama boycott

Moonves, Leslie

morals, in China

Morgan, John

Morris, Renea

Mothers Against Drunken Driving (MADD)

Moutai

MSNBC

Murdoch, Rupert

multifamily offices

multimedia, on social media

Munoz, Oscar

Musk, Elon

“mutual respect,”

name cards

The National (tv show)

National Investor Relations Institute

National Opinion Research Center

National Rifle Association

National Sports Act of Canada

native advertising

negative ads

negative media

Netflix

networks

blogging

bookmarking

consumer review

content-curation

media-sharing

niche

professional

publishing

social

Newfoundland

new media

newsgroups

newsletters

news media

Newsom, Gavin

newspapers

newsrooms, social media

New York Jets

New York Times

NHK

Niagara Falls

niche networks

Nike

Nixon, Richard

“no comment,”

“no exceptions, no excuses,”

Nogales, Luis

“not for attribution,”

Nova Scotia

novelty

Nowlan, Mark

NYC & Company

Obama, Barack

objectives

for government relations

identifying your

intelligence-collection efforts in

in SO SMArTT

Occupy Wall Street movement

Ocean Spray

October Crisis

Official Languages Act (1988)

“off the record,”

Ohio University

oil spills

One campaign

online collaboration tools

“op-eds,”

openness, with private families

opinion pieces

Orange Is the New Black (tv show)

Ortiz-Ospina, Esteban

Orwell, George

outside investigations

PACs (political action committees)

Paine, Katie

Parc national des Pingualuit

Parizeau, Jacques

Parks, Rosa

Pastaríso

Patel, Neil

patience, with private families

Patterson, John

Peace, Order, and Good Government Clause

“Peace of Mind,”

People’s Daily newspaper

People’s Republic

Perrier’s

personalized communications

personalized letters

PESO model of communication

Pew Research Center

pharmaceutical industry

Pharmaceutical Research Manufacturers of America

philanthropic efforts

Pickens, Boone

Pocket

political action committees (PACs)

political science

politics

polling

populism

portfolio managers

position

Positioning (Ries and Trout)

positive messages

posters, for internal communications

Powell, Colin

power, covert

pregaming

presentations

contrarian advice in your

defining

entertaining during

fresh thinking in

humility and authenticity in

in-person

knowing your audience for

mirroring in

simplicity of

press conferences

press releases

in Canada

for fundraising

social media

printed materials

print magazines

Pritzker, Jay

private families

about

communication challenges with

disputes in

and family office roles

market of

visibility of

working with

PR News Service

PR Newswire

“a problem solver,”

professional networks

Progressive

project skills, for social media

prominence

protests

proximity

proxy statement

PRSA

psychographics

public affairs. see also government relations

Public Affairs Council

public opinion, measuring

public relations, need for

Public Relations Society of Japan

public sector professionals, in Chinese culture

publishing networks

punctuality, in Chinese culture

purpose, defined

PwC

QAnon

quarterly reports

Quartz

Québec

Quinnipiac University

Quora

RACE (Research, Analysis, Communication, Evaluation)

Analysis (step 2)

Communication (step 3)

Evaluation (step 4)

Research (step 1)

Reader’s Digest

Reagan, Ronald

Reg FD (Regulation Fair Disclosure)

registration statement (S-1)

Regulation Fair Disclosure (Reg FD)

related tactics (in SO SMArTT)

relevancy, of messaging

Remembrance Day

renewable energy (case example)

reporters

Republican Party

reputation

Reputation Rules (Diermeier)

research

analysts of

for government relations

in RACE (step 1)

respect

return on investment (ROI)

“revolving door,”

Rich, Marc

Ries, Al

“The Rise of Social Media” (Ortiz-Ospina)

road shows

Rockefeller, John D.

Rockefeller, Nelson

Rock & Roll Hall of Fame

ROI (return on investment)

Rollins, Ed

Roundup

Royko, Mike

Rule 10b-5

Russ, Susan Fraysse

Ryder, Thomas O.

S-1 (registration statement)

safety

Salesforce

Sandberg, Sheryl

Santelli, Rick

Saskatchewan

Sasse, Ben

Schwab, Klaus

science

Scott & Whale

SEC. see US Securities and Exchange Commission

secretaries, in Chinese culture

security risks

Senate

September 11, 2001 attacks

The 7 Habits of Highly Effective People (Covey)

sexual misconduct

Sha, Bey-Ling

shared values, and government relations

Sherin, Keith

Sign Post Forest

simplicity, of presentations

single-family offices

situation (in SO SMArTT)

Snapchat

social capital

social courtesies, in Chinese culture

social listening

social media

about

and brand journalism/content marketing

competencies for management of

and corporate investor relations

and crisis communication

dehumanization through

in Europe

executives on

fake news and disinformation on

and fragmentation of media

and government relations

growth of

guidelines for use of

importance of

influencers and ambassadors on

lack of control on

and media relations

monitoring and measuring

as paid media

PR activities and

Stories on

thought leadership on

types of

social media newsroom

social media press release

social networks

social responsibility

social-specific competencies

social values. see also ESG investing

SOEs (state-owned enterprises)

SO SMArTT principles

Audiences

Messages

Objectives

related Tactics

Situation

Strategies

Timeline

SPAC (Special Purpose Acquisition Company)

speakers’ programs

speaking opportunities

“speechwriter’s rule,”

“spin,”

spokespersonship