Would you believe a person if they told you that it was possible to take another person’s work, change it anyway you please and call the edited material yours?
What if that person also told you that besides being able to do so, you could actually profit from that work and not be liable for any copyright infringement?
If you haven’t heard of Private Label Rights, then most likely you’d think they were pulling your leg. But all the above are true if you are able secure these rights.
To understand why Private Label Rights are so special, you need to know about resell and master resell first.
Resell rights are simply permission from the owner of a work (a book, for example) to allow you to take the said material and distribute it for your own profit.
Master resell rights take it a step further and allow you to sell the resell rights to the work. The reason why it is called master resell rights is because it covers a large set of permissible actions to the person who acquires those rights.
Experts would tell you that to get the most of your purchasing of master resell rights, the following list of actions should allow you to:
Give the material away unaltered
Combine the material with others
Give the material away as a bonus item
Use the material as content for websites
Divide the product into separate articles
Put the rights for the material or the material itself up for auction
Provide the material as content for paid membership sites
Sell resell rights for the material
Change or alter the material
Buying the whole set of these rights are great but it can prove to be extremely costly. Though there is an alternative way to get almost all of these actions without having to pay as much for master resell rights. And that is if you acquire just the right to change or alter the material, which is exactly what Private Label Rights are.
With Private Label Rights, you are granted approval to change another person’s work. In altering the material, you make the work your own. This then allows you to profit from the material anyway you wish.
For example, if you were to acquire Private Label Rights for a particular E-Book. What can you do?
You could dissect the book into separate chapters, which then you could sell as articles. Then again, if you were able to acquire Private Label Rights for a set of articles, you could combine them and package it as a book, which you could then sell.
You can change the material’s content by adding or removing details. You could also add pictures or illustrations or other media like sound or video clips.
All of these actions are possible with Private Label Rights. However the best part about Private Label Rights is that you are not obligated to mention the original author (or pay them any royalties) for the changes you have done to his or her material. You can claim the material as your own work by putting your name as the author of the material.
The ways of maximising the benefits on these changes are many.
You could create a whole new set of products from a solitary source material. Take an E-Book for example. On one hand, you’ve broken up the book to sell them as articles. On the other, you’ve enhanced the book’s content with media to package it as your own work and putting it up for sale on the market.
Acquiring Private Label Rights are great for creating a brand for your business. As you may already know, one of the keys to a successful business is to distinguish yourself from the rest. With Private Label Rights, you can change the material and make it uniquely yours. If your target market likes your material, your market can perceive you as an expert in your line of business, which is something you can really capitalize on as you sell your products or services.
However, it is not only the person who acquires Private Label Rights who stands to benefit from it. It may be difficult to understand at first, but selling Private Label Rights benefits even the original creator.
With the increasing demand for original material to be sold with Private Label Rights, a writer can make good money from his or her work. The incentive is that he or she can charge a higher price for the work given the rights that go with the material.
Moreover, selling the rights to change the material in any way the buyer wants is actually giving new life to the material. By giving the buyer the freedom to change the content in a number of creative ways, the material’s usability and relevance is extended.
By paying the original content creator well allows freedom and flexibility for the purchaser. Giving the end user a wealth of very useful information, Private Label Rights are by far one of the best things out there in the world of online marketing as far as content creation is concerned.