Chapter 1 Ecommerce Analytics Creates Business Value and Drives Business Growth
Chapter 2 The Ecommerce Analytics Value Chain
Chapter 3 Methods and Techniques for Ecommerce Analysis
Chapter 4 Visualizing, Dashboarding, and Reporting Ecommerce Data and Analysis
Chapter 5 Ecommerce Analytics Data Model and Technology
Chapter 6 Marketing and Advertising Analytics in Ecommerce
Chapter 7 Analyzing Behavioral Data
Chapter 8 Optimizing for Ecommerce Conversion and User Experience
Chapter 9 Analyzing Ecommerce Customers
Chapter 10 Analyzing Products and Orders in Ecommerce
Chapter 11 Attribution in Ecommerce Analytics
Chapter 12 What Is an Ecommerce Platform?
Chapter 13 Integrating Data and Analysis to Drive Your Ecommerce Strategy
Chapter 14 Governing Data and Ensuring Privacy and Security
Chapter 15 Building Analytics Organizations and Socializing Successful Analytics