Women-Owned Wineries

LUCILLE BALL LIFTING UP HER SKIRT, jumping into a barrel, and stomping grapes with the peasants might be the first image that comes to mind when you think of Italian women and winemaking. As entertaining as that is, cut to the twenty-first century’s more sophisticated and inspiring phenomenon: Italian women have jumped into the art of winemaking and joined the ranks of the country’s top producers, winning awards and high scores in wine journals.

It all started in the 1980s, when gutsy Italian women began to move away from their traditional roles. Instead of simply helping out on their family’s farms and with marketing, they enrolled in winemaking schools, often where they’d be the lone female in their classroom. In 1988, an organization called Le Donne del Vino (Women of Wine) was formed, and now it has over seven hundred members from all over Italy.

Che coincidenza that ever since that time Italian wines have become some of the most beloved in the world. Not only have women brought fresh insights into production, they’ve also pumped up the marketing, traveling internationally as multilingual ambassadors for Italy’s major export. Big wineries like Antinori, Lungarotti, Planeta, Argiolas, and Zenato all have women running them or in top-level positions.

If you’re planning on visiting wineries, keep in mind that most aren’t set up Napa Valley-style with elaborate tasting rooms and souvenir shops. Once again, a woman, Donatella Cinelli Colombini (profiled below), was on the forefront of Italian wine tourism, founding an organization in 1993, called Movimento Turismo del Vino. It now includes over eight hundred wineries which host events throughout the year. The most famous is Cantine Aperte on the last Sunday in May, when these wineries open their doors to the public. For now, even if a winery’s tasting hours are posted, it’s best to call ahead to confirm or make an appointment.

Here are a few of the many places where women reign:

Tuscany: Val d’Orcia-Brunello

South of Siena, the landscape opens to rolling hills graced with stately cypress trees, stone farmhouses, olive groves, and vineyards. Here’s where Brunello di Montalcino, one of Italy’s most prestigious wines, is born.

Piedmont: Le Langhe-Barolo

West of Alba, the northern Italian town that’s famous for its white truffles, is a graceful wide valley of lush vineyards—Le Langhe—where Barolo, the “King of Wines” is produced. It was a woman, Marchesa Giulia Colbert, who made Barolo famous in the nineteenth century. She wanted something better than the wine that was being produced from the grapes growing around her Piedmont castle. So she called in a French wine expert to make wine similar to a Bordeaux. She was so happy with the result, she sent cartloads of it to the King of Savoy in Turin. It became a hit there and all over the courts of Europe.

Movimento Turismo del Vino: www.movimentoturismovino.it

RECOMMENDED READING

Barolo by Matthew Gavin Frank; also excerpted in The Best Travel Writing 2008 and The Best Travel Writing 2009 edited by James O’Reilly, Larry Habegger, and Sean O’Reilly

Women of Wine: The Rise of Women in the Global Wine Industry by Ann B. Matasar