Better Utilize
Your Instincts for
Sales and Marketing
Intuition is used not just to target data, but to actually interpret
it for greater significance and reachability,
intuiting the moment at which the emotions and subconscious
of the consumer is most receptive.
—rick snyder
Even though the days of door-to-door salesmen are almost obsolete, sales and marketing are not. Getting your product or service out to where it needs to go is a vital part of any business. Here’s the thing, though: if it were easy, everyone would be rich! And we all know that being successful is critical to feeling empowered in business. This is where your intuitive gifts come into play. You can really utilize your ability to tune in and decide what type of promotion you need to focus on or marketing you need.
Creative Intuition
When we access our creativity, we are opening our intuition. They are both part of the right brain. The right brain is the more creative, intuitive, and somewhat colorful side, while the left brain is more analytical, linear, and logic based. Artists and those who have more of a right-brained slant will often access their intuition by channeling it. Marketing and sales strategists gain inspiration through their creativity. Taking it a step further, they will do well to use their intuitive senses for developing a plan to market their product.
The best marketing strategies don’t necessarily even sell a product, but they offer a brand. They are able to tap into the general population, or even a niche market, depending upon what the product is, to determine what would impress them or attract them to the product. Think for a moment about car sales. Yes, they show the product, but habitually, what they are selling you is the idea of freedom and fun. They show you open roads, excitement, and sexy people. They know what we want and aren’t afraid to give it to us.
We already know intuition is an intrinsic and natural part of who we are. It adds value to everything we do. It lends itself to our creativity and provides us with an ever-evolving wisdom, which is exactly what we need to formulate strategies to sell products.
Try This!
So how do you do it? You use your intuition, of course. Your instincts are available and should be heavily relied upon. Imagine you have a business that needs marketing. Let’s pretend it’s a new organic coffee shop. There’s a lot of competition out there, so how would you conceive the marketing plan? Tune in and ask the necessary questions.
First, let’s think about it rationally. A coffee shop. There are so many out there already, so what makes this one stand out? It is organic, so we can play up that aspect. We are not, however, going to tell the public that it’s organic by just saying it. We have to make them want it. What or who do we want to provide with organic food and drink? Babies. Yup, that’s right, I said babies. Obviously, we are not selling to babies, and we are not trying to convince babies to drink coffee, but we want our babies to be healthy and we associate organic with healthy. So let’s play to that. We will talk about how in a minute.
There’s another option, though. What about pets? People love happy, bouncy puppies—especially when they are playing with babies. Now there are two different marketing aspects we can utilize, but we are not yet sure how. Once we’ve gotten to this point, it’s time to use our intuitive intelligence.
Are we going to use babies and puppies? Or just one or the other? The primary basis of the marketing will be based on this concept, so we need to tune in. Close your eyes for a moment. Think about your different intuitive gifts—clairvoyance, clairaudience, clairsentience, and claircognizance. Ask the following questions, and one by one, tune in to each of your senses.
- How old should the baby be?
- Should the baby be a boy or girl?
- Where should the baby be? Stroller? Highchair? Baby backpack on the front or back of Mom or Dad?
- Who should baby be there with? Mom, Dad, friends, bunch of moms? Other babies? Other kids?
- Should there be a puppy? How big? What kind? What color?
- Where should they be? In the shop? Walking down the street in front of the shop? With a cup of coffee?
- Where should the dog be? Waiting outside? Looking into the coffee shop?
- Should they be drinking the coffee? Ordering coffee? Eating a snack?
- Should they be talking? Laughing? Smiling?
Once you’ve tuned in to your different senses and asked all the questions, think about how each of the senses responded and write down your perceptions. Did you get the same answers with each sense? Or different ones? Did your answers make sense? What did they tell you?
Now, look at what you’ve intuited. This is the beginning of your marketing plan. By merging your intuition with your traditional marketing ideas, you will utilize all your data together. You are integrating both sides of your brain—the analytical/logical as well as the creative/intuitive. This is how you will develop an incredible marketing plan.
You have this organic coffee shop. And the marketing shows a happy puppy waiting outside with a father, while the mother and the stroller-bound laughing baby bring the coffee and some cookies out to the father, as well as a doggy treat—all organic and all together. They walk into the park, in the sunshine, filled with laughter, smiles, a kiss from the mom to the dad, and a wet puppy kiss to the baby, who laughs as she holds up her organic cookie. Now that’s a great advertisement.
Tuning in to figure out how to market your product or your business can help you not only increase sales but also become a leader in your niche. The integration of intuitive vibes and logical thought make for a great partnership. It can get you exactly where you need to be. No matter what the product, you can create different circumstances and ask the questions, based on the fundamental ideas.
Try This!
You’ve done the deep, straightforward marketing strategy—creating the plan. But how about an even easier way? Somewhat similar to the previous exercise, this time it’s a quick, on-the-fly, uncomplicated approach. You’ve asked the questions and tuned in slowly, with great thought. The key to this method is to tap into your intuition without thinking about it. The first thing that comes to mind is what your answer is—don’t judge it, don’t question it, just trust it. It’s easy.
Before you do anything, bring yourself to a meditative state. Slow yourself down. Breathe in and feel relaxation begin to fill up your body as the oxygen spreads. As you breathe out, release any tension you still have in your body. Then, inhale again. Breathe in the belief that you will easily tune in to your metaphysical senses. As you exhale, imagine breathing out any doubt that you will connect to your intuition. Continue until you are totally relaxed, tuned in, and ready to begin.
Now, here’s the gist of it: think of your problem, dilemma, or question and then just state it in your mind or out loud. Immediately after that, write down the impressions you receive from the universe. Then, evaluate what you’ve recorded. Remember, don’t deliberate. Keep it simple.
Problem: What would be a good product to bring to market?
Answer: Jellybeans, stuffed animals, Easter baskets, children.
Evaluation: A good product at this time would have something to do with Easter and would appeal to children.
We’ve got the basics. We need to home in further to get more details.
Problem: What Easter product for children should we bring to market?
Answer: Soft, jellybeans, game, cheap.
Evaluation: Create an inexpensive game with stuffed fake jellybeans that we can market to children for their Easter baskets.
We’ve taken it a bit further, and it makes sense. It’s time to get the final product that we can bring together.
Problem: What Easter game should we bring to market?
Answer: A soft, stuffed jellybean bag, folded cardboard, $5.95.
Evaluation: A cardboard game board that has Easter images and lines drawn on it. Jellybean bags are tossed, and points are scored based on where it falls on the cardboard game board. Sells during Easter season for $5.95.
Finally, we need to use our intuition to see if it will sell. It’s not always just about coming up with a product to bring to market; it’s also about determining whether it will sell. Normally, I would use a blend of analytics and intuition, but I would begin by tuning in.
Problem: Will this game sell?
Answer: I see children laughing and holding the game, bright spring sunshine, happy families.
Evaluation: I believe it will sell during the prime market time for Easter. Families will enjoy it for the day.
We have now successfully created the next great product to bring to market. By asking the questions and allowing the answers to come with no judgment, we have invented a new game. It has not yet been fully designed, but the concept has been fleshed out. It was conceived in an extremely simple but fruitful way, in a matter of five minutes, and can ultimately bring success to your company.
By utilizing our intuition, we are able to access the flow of desire that is currently in the universe. We have literally tapped into the stream of consciousness by using our metaphysical abilities. Remember, we are all connected through energy. It is this energy that has provided us with the answers necessary to generate a new product for today’s current culture. More than that, we’ve seen, in our mind’s eye, that the consumer will purchase it. What could be easier? What could be better? Trust your vibes—it will prove to you that it is real. By actualizing your visions, you will be the fierce success you know you can be!
Make Them Want It
You’ve already learned how you can determine what types of products to market and even how to market them. Now it’s time to understand how to make consumers want what you are selling. To begin with, you need to put the energy out in the universe. Once you’ve done that, you create a desire, the need for the public or your specific part of the community to want that product.
Now, how to create the longing for the product you are releasing into society? Imagine drawing a circle around your product or service. Now imagine concentric circles traveling outward from your product. As you watch the circles, imagine them going further, all the way out into the universe to connect to all the potential customers. See a heart pulsing within the circles, filled with love and desire.
You can continue sending it out for as long as your product is out there—it’s like combining your intuitive awareness with your manifesting abilities. You have now completed the cycle. You’ve determined who your market is, and you’ve created and promoted the product. You can sit back and let it happen.
Real-Life Money Decisions
We are dealing in real life. We will have real-life decisions to make and we have to trust, beyond reproach, that we are making good ones. Real life doesn’t play around—it lets you know it’s there and is ready to make you or break you.
My friend Lynn is an author. I swear she channels a book a week. She decided to self-publish her books. The first year she made next to nothing. The second she brought home $500. This was okay, she figured, for now. Lynn and her husband both had full-time jobs. Lynn was writing every waking moment that she wasn’t working. Her husband was helping edit her books. They decided that something had to give. Lynn was close to earning her full pension, so she didn’t want to leave her job. The question was, should her husband quit his job to become Lynn’s full-time editor, or should he keep working and let the book editing suffer? They needed to make a choice, but it was driven by the concern of whether Lynn’s books would sell enough to cover her husband’s salary should he leave his current job. So far, it hadn’t seemed like it.
She tuned in to her intuition. She really tuned in. She felt a sense of peace that everything would be fine if her husband quit his job. She felt the universe would provide for them and knew in her heart, intuitively, that it was a good idea. She wasn’t nervous—she was actually okay with the idea of losing his income. She wasn’t sure why, but she was certain all would work out. She was sending a beacon out to the world to create a demand for her books. She knew, intuitively, they would sell. She told him to go for it!
Well, that year her $500 check turned into a $150,000 income, seemingly out of the blue. It sounds unbelievable but it’s true. She was totally shocked as it was definitely unexpected. Her books took off, and they more than made up for the lack of her husband’s salary. She had had no valid evidence telling her she would be able to cover the income gap. In fact, everything signaled just the opposite. Her sales the two years prior had been minimal. Tuning in to her intuition had convinced her all would be okay. Apparently, it was more than okay—sales were booming. Her instincts had helped her sales, and I am convinced that by Lynn trusting her gut, the universe took care of them.
Knowing how to influence the people buying from you is crucial to your operating at a profit. You need to start by employing all the tools at your disposal, including your six sensory tools. You are in this to win it. Intuiting who you are dealing with and what makes them tick will help you get into their headspace to convince them they want what you’ve got. Blunt but true. Make use of everything you have and exploit what you perceive to your advantage, in a good way. Make them need what you are selling because you have figured out how it will benefit them by using your gut instincts, your intuition, to determine how it matches their wishes. And, then, sell the hell out of it.
Combining your cognitive with your intuitive skills can be the perfect balance. It can be just what you need to bring about a complete picture and an entire on-target plan to increase your sales and better your marketing. You don’t have to start off knowing you will succeed, but you will definitely come to find out. Don’t sell yourself short. You’ve come so far by utilizing your innate gifts. It’s time you begin to truly get ahead.