Stats – orders, coupons, and reports

The last element of the plugin worth discussing here for a minute is the management backend—the orders, coupons, and reports.

Orders can be found in WooCommerce | Orders. You can manage them just like any other piece of WordPress content. There are a number of additional fields and parameters, though, so there might be a slight learning curve. But it is still a very friendly and easy-to-use environment. An example of what orders look like is shown in the following screenshot:

To view and create new coupon codes, navigate to WooCommerce | Coupons. Coupons are a great way to bring new people to your store. Everyone loves a bargain, don't they? Or, you can make your coupon codes publicly available on the internet as a promotional method.

Lastly, to view reports, navigate to WooCommerce | Reports. There's a nice graphical representation of what's been going on in your store. You can view sales, coupons used, customer activity, and your current stock. Right now, I don't have much going on in my store, so the graph looks like the following:

To learn more about managing orders and coupons, look at these official pages in the WooCommerce docs:

• https://docs.woocommerce.com/document/managing-orders/
• https://docs.woocommerce.com/document/coupon-management/

That's pretty much it on the topic of using WooCommerce and launching a nice e-commerce store on WordPress. The most remarkable thing here is how easy it is to actually do it. Just imagine how much time it would take to create something with similar functionality from the ground up. Or, better yet, the cost required to set it up. The possibilities that WordPress and various plugins deliver these days are really incredible. I'm sure that a couple of years ago, no one would even believe that launching a quality e-commerce store could be done this easily.

One last thing, WooCommerce is not entirely free all the time. If you want to install additional features, the official extensions are anything between $29 and $99. So, for some specific, real-world applications, investments might be required.

We've only scretched the surface here, and there's a lot more that WooCommerce can do. It is a truly impressive piece of software, and it's absolutely exceptional when it comes to giving you reliable e-commerce functionality that turns your otherwise standard WordPress website into a professional e-commerce store. If you want to learn more about building a store with WooCommerce from scratch, the best place to get your information is probably the official docs section at https://docs.woocommerce.com/documentation/plugins/woocommerce/getting-started/.