IT’S a bit like being granted an audience with the Queen – and almost as difficult to achieve. It took me a couple of months of relentless texting and emailing after Sarah Lockhart had agreed to this interview to fix a time to sit down and do it. Normally I'd take continual non-responses as a fob off, but if there's one thing you can say with absolute certainty about Lockhart, it's that if she didn't want to do something she'd say a flat “no.” So I carried on texting until she was ready to grant this audience. With some people it might be irritating to be kept hanging on – or feel like a snub or a symptom of disorganisation – but in this case, as with the Rinse organisation that she heads along with its founder Geeneus, it feels part-and-parcel with how things are done, and that's OK.
Rinse is now a serious player in the UK music industry. Founded as a pirate radio station in 1994, by Geeneus, Dean “Slimzee” Fullman and a small crew of East London friends, Rinse FM was granted a license in 2007 to broadcast in London, and now has a global online audience and a sister station in Paris. It throws its own big parties and books stages for festivals, has a record label, and acts as management for a select few artists: most notably Skream and Katy B. It has been vital to multiple generations of London bass music: first drum’n’bass, then grime, while Lockhart's FWD>> club nights and Tempa label were the beating heart of dubstep in its crucial early developmental phase. And for all its subsequent success, the station continues to have a pirate character, with its shiny studios surrounded by urchins trying to get their tracks heard and DJs’ crews just hanging out.
Lockhart rules over it, like the East End matriarch she clearly is. As she described her upbringing surrounded by spicier local characters in and around the pubs of Dagenham, the nature of the station fell into relief. Rinse-watchers on social media often treat the machinations of its schedules and personnel – kept in endless flux by Lockhart and Geeneus's long-held “destroy and rebuild” ethos – as they do EastEnders. Certainly there's an air of constant drama, of waywardness in a sprawling extended family, all just about kept in check by this benevolent dictatorship. More than just about any other organisation I can think of, Rinse as a living entity personifies how rave and soundsystem culture continues to be able to corral the raw and chaotic force of individual desire to create and be heard into something just about coherent, just about sustainable, not simply from one fad to another, but across generations.
Since I've been in, probably six. Then probably the same again before. Gee would know.
2004-05 is the heavily involved point. November 2004 I had my son, and it was around that Christmas I suggested I campaign for the license. I said, “I reckon I could get a license, you give me half.” Gee said, “Alright, cool.” We shook on that.
FWD>> was happening, Ammunition was a holding company that run a bunch of record labels, Tempa and distribution. But because of Tempa, we'd stopped doing so much of the distribution. Tempa was about to release ‘Request Line’. All those things were happening, dubstep was at its kick-off point, and I was consulting for Sony that was previously EMI publishing. So FWD>> wasn't the only thing.
My mum said I was quite bossy. My mates who I'm still good friends with definitely see it in that way. I could foresee music being what's underneath my journey, because it was so meaningful to me from really young. My parents divorced when I was about four, and dad had me weekends. He was really into music – my parents both was musical – and we spent our weekends playing music, so there was an emotional connection. Putting records on, dancing, listening, watching the telly. It isn't just a nostalgic thing. I think my mission is personally driven through that, it's where the passion comes from.
When I was really little, lots and lots of Stevie Wonder: Talking Book and Innervisions. I was born in 1974. When I think about it now, it was really complex for my age. My daughter listens to pop, but my son will listen to quite complicated music and has done since he was young. I think it's a thing, to get the nuances and sophistication around that stuff from a young age. My own personal discovery of music would be rare groove and lovers rock and reggae, then hip hop and hardcore.
Good old Dagenham. Apparently Rinse was in Dagenham at some point. Not in my era.
When I was little, it was the East End community that moved into Dagenham, so there was a strong sense of community, the East End way, and those sort of behaviours.
Yeah definitely. The clubs we used to go, there was an under-18 event called Academy, that was really good, they'd have Shut Up and Dance. I saw Nicolette there. It must have been someone connected to the rave scene who knew how to run events and did them for younger people. There wasn't youth clubs, I don't remember any.
One of my best friends, her family were from St. Lucia, and we used to go to blueses – house parties – when I was between 10-13. Another friend was Jamaican, so there was some influence through that. My dad's sister married a Jamaican, so I had influence that side also. My friend's older sisters would go raving, first houses and clubs, then more to what I guess is known as black music. They were the ones that went into acid house, they would come back and tell us this thing was going on.
That family, their dad wasn't around, their mum was a nurse working shifts, the house was just a free-for-all, they were always up to stuff. So that influenced me. I also had a job working on the market at Roman Road, and the guys who ran the stall would bring a generator to power the soundsystem for the stall to sell handbags, and they had really good music taste. They were playing tunes I was hearing about, and I pieced things together. What I realise now is if I hear something once, I will remember it, and where I was when I heard it. Gee would sometimes be in a club and somebody would play a tune and he wanted to know what it was because he's a DJ, and he'd be like “Sarah come here, stand here.” It's almost like, “Record this, remember this one.” “OK OK!” Or being in Black Market and people would go, “There's this tune and it's like…” and they'd start talking about it. And the guys there would go, “Tell her, tell her!” I'd be, “What does it say? Where did you hear it? Which DJ played it? Is it like this or like that?” Them were the days of records, I'd pull out the record, give it to them, “It's this one!”
I did have the flyers for a bit from going to record shops. I did the Beastie Boys bit, there was a VW thing when I was quite young, about 11. Then it was the acid house scene so it was the smiley faces. Then from 14-15, then, I got into having my own idea about how to dress and it was more US hip hop influence, the baggy trousers and sneakers. It was more going from urban hip hop culture into hardcore, because really I didn't get acid house.
Yeah. Was the record shop in Ilford called Powerhouse?125 And obviously Boogie Times in Romford. I started going raving about 1991. I went to Raindance at Jenkins Lane in Barking, which was cool. It wasn't in fields, it was in warehouses. I went to Telepathy every week, then to other things, and that was hardcore. People like Ratpack would be playing. I went to this thing called Rapido – but I'd see people outside of that that I knew from other walks of life that weren't enthusiastic about music in that way and weren't raving. They were saying, “Have you heard about jungle?” I'm like, “What's jungle?!” These were not cool, ahead people, but they'd play tunes and I'm like, “That's hardcore!” I remember where someone coined the word out of this culture I was in, the same thing, where they said, “Do you know what speed garage is?” It's like, what's speed garage? It's like, it's garage but they're just calling it speed garage. But it was just a strand of the sound within hardcore.
Didn't go happy hardcore. Definitely not. Wasn't ever into that. I think very quickly I went to jungle parties. I had a boyfriend at the time who was into it as well. He was DJing. When was ‘Deep Inside’?126
Right, so just as that was happening, it felt to me that I went hardcore, a bit of time when it was called jungle – even though it was the same people and the same promoters essentially – and then I just got obsessive about garage. Followed that entire thing from that point and really geeked out about it. Not nerdy-obsessed, but passionate about it. I just couldn't get enough of it. Then I started going to Gas Club and Frog and Nightgown. Wherever there was anything going on, we would be there. That was the Sunday scene. That was Sunday Frog, Sunday Gas – probably the same 50-60-70 people moving around, becoming 100-200 people. Really not much happened that I wasn't at. It was that sort of thing.
Frog was interesting because it was an after-party and it had the dregs of other places, it was definitely part of the birth of where the scene started, but it wasn't great. Gas was great. Gas was exceptional, there'd be gay people, gangsters, all sorts, a big mix and the music was amazing and it was packed out. At the point it hits its stride it was packed out week in week out.
I was a croupier, which suited me because it was night shifts. I loved the night. When I realised I could work, I left school. I didn't do my exams, I just left. Somebody I knew had a girlfriend that was a croupier and it was good money, they trained you, so I thought, “OK, I'll do that.” And I was good at maths, you do it all in your head. It was pretty cool actually. You finish at 4am or sometimes at 9pm, but for about four years that was my shift, so I could be partying or going to work in the night.
Yeah, definitely. Before that from really little I'd be in pubs with East End people, my dad was a real pub man. It was the perfect training to end up in some really mad after-party, people shooting each other. It like “Yeah OK, navigate this.” I remember the moment when I thought, “Maybe I could do a job, something to do with this.” I'd been at a day party, and I went home to the flat that I was sharing with some girls, a Sunday afternoon, and I just thought “What am I doing? I need to work with music.” I rang my house – and I'd left home when I was 16, I'm close to my parents but it wasn't a relationship where I checked things with them. Anyway I remember ringing and saying, “I've decided I'm gonna leave my job and do something in music.” They were like “Alright, OK, alright, fine.” Probably like, “What's up with her?” Around then the Truman Brewery was starting to fill up with creatives.127 This was like mid- to late 90s, maybe 1997?
It was bagels and prostitutes, that was it. And The Blue Note. A friend of a friend, this guy called Clifford, got a job in a distributor that was in the Brewery. I had this whole period of just raving to garage and knowing everything about it, buying all the tunes, I had to have the tunes.
Yeah. That was Grant Nelson. Actually the time I'm talking about it was only a handful of British I was buying, so maybe it was 1996. It was Nice N Ripe. Ice Cream was happening, but there wasn't lots and lots of stuff going on. It was still mostly the American sounds in the mix. Then there was a shift, and it was a UK thing. And Clifford was working at this distributor and I think it was French stuff going on then, filter house? I didn't pay any attention to that but they were doing other stuff, and I went there and they were like, “She knows her shit, there's this other thing happening, we need someone who understands this thing, let's give her a try.” I tried to get some of the labels. Probably at that time they were mainly selling themselves out of the boot of their car.
There wasn't any distributor putting it all together, it was bits and bobs going on all over the place – so that was version one of the distributor I worked for. I moved to another distributor but it didn't work out, so I went back into the Truman Brewery. There was a distribution company called Essential, doing all sorts of stuff, trance, hard house. Distribution just used to pop up and disappear again, but they were solid, they were nearly doing alright. I knew what was going on, I knew all the people and it was massive but the business model didn't exist. The stuff existed, the users were there, the audience, the buyers, the scene, but it was like the mechanism to just fuel the record-buying public wasn't there.
And it was national, by that point. The parties weren't huge but they were everywhere. Essential had cash, which means people will jump to you: “I'll pay you now, give me a thousand, I'll pay you cash in hand.” So you can get them to leave their current distributor. They're living on sale or return, and on lower unit price, and we'd manufacture sometimes too. I was like, “These people are solid. I need to go there, I need to do that.” And somebody said to me, “Oh you know Chris from the Brewery, it's Chris, he owns it.” I imagined this person called Chris and I thought “Oh I know Chris.” I remember going in the loo and looking in the mirror going, “You've got to get this, you've got to do this,” sort of prepping myself. Knock on the door, this guy opens the door and I'm like, “Uh can I see Chris?” He was like, “I am Chris.” It completely threw me because this isn't the person who I thought it was. I didn't know Chris. I knew someone much lower down.
But I was like, “You need to be doing garage. You're trying, you're not doing it very well, you don't know what you're doing, I know everything about it and I can definitely do it.” He was like [laughs]. If someone did that now with me, I would say “Come in!” because you think there are lots of people trying that to get a job, but there isn't! It's unusual for somebody to be that pushy! So he said, “Yeah, give me your number.” I just walked out thinking “Oh fuck.” But he called me in a couple of weeks and said “Someone's left, do you want to come and try?” So I went in at the bottom of the ladder: no London shops, you had to sell to shops on the phone, all the best shops had gone. You're the last one in line. I had to create shops for myself – but the national thing was happening, and my shops were shops that existed, like Tempest in Birmingham, they just didn't know what to buy. I had probably 50 shops that I would literally say, “How much do you want to spend this week?” And I would make them a box because I knew more than them. There's no point me paying them for them to go, “Oh I'll have two of them, I'll have three of them” because I was the enthusiast in the mix that was going to the parties all the time. I knew what was working in the parties really early on, from dubplate.
So I was like, “This is going to be a big one, you need this and this.” And sometimes they'd be like, “You've given me a dud” and I'd be like “Hang on, wait a minute, it's not got to you yet.” Then a week later, it was that, “Fuck, I need another 100 of them!” It was so cool. I remember buying thousands of ‘Bump N’ Grind’, £4 a unit upfront, my bosses would be saying, “Are you sure about this one?” 128 Dean – who became the person that was D&D, then he started 360 management company, managed Deadmau5 – they'd go out with the tunes, and be like, “Nah, not sure about this one!” I'd be like “Just wait a minute!” Because they weren't in that thing. And then we sold shit loads of them. It was such a good time. I was working for hardly any money, but it was so fulfilling to get it all moving. People would say, “Fucking hell you must make loads of money.” I think I was on £80 a week, I would work till midnight. I wasn't making much, but I took so much pride in it.
It's true. What I was becoming was an A&R, and getting demos. It went from getting the finished tunes to being able to influence what people were making. “See that tune, finish that one, don't finish this one!” Because I was then going to buy it and distribute it. I was like A&Ring for 20 record labels, even though I didn't know that's what it was called. We had all the labels in the end, it was really really great. Then the guy that worked for EMI publishing at the time – who is now the main person there – he recognised something's going on, “Who's picking the tunes over there because they're eventually going in the top ten?” Literally “Who's the buyer?” And that's how I met him. And I also just discovered Ms Dynamite, so I was in the mix with her. So there was like a double thing – to get me, plus got me in the relationship with her. “Why don't you come and do music publishing?” I was like, “Fuck.” For ages they'd all been ringing us up asking, “What do you think of this tune and that tune?” I was really like, “Arseholes!” I was fiercely independent and hated them.
He was like, “No this is publishing, this is different, you're working with the writer, you're working with the creative, it's a different thing.” I've still got the letter that he wrote me, saying “You should come and work here.” At that point I was doing buying for Black Market also. It was such a great insight. I had the connection to the talent, the artists, the labels, the distribution, the record shops up and down the country, the promoters, the parties and then standing in the record shop talking to the punter. Like the big 360° understanding of what was going on. And EMI published Stevie Wonder, so I was like “Alright I'll take the job then. You've got the whole Stevie Wonder catalogue, alright, I'll come here then.” Somehow there's some method to the madness.
Culturally everything seemed like end-of-cycle to me. I published So Solid, I remember when they had the drama at Astoria, so they were in the papers the same week that their album was out.129 I don't think it was more trouble in the parties, it just became more mainstream visible because of the lyrics. Then it becomes a liability, and culturally for the authorities, you've got to clean up.
Yeah, definitely. I mean it was serious things going on, but it was underground. The Gray's Inn Road after-party we used to go to, that went on for years and there was all sorts going on. One of the partners was Old Bill, it was an underworld thing in that entire structure, that foundation is built from backhanders and the police, but it knows where it sits, it stays in its right place within the fabric. Then West End started getting cleaned up a bit – before then you've got these mad raves with people pouring out into the street in the morning. That just doesn't happen any more. The way people were being in Dalston now, and Dalston's getting a bit of a clean up too. If you think about the current generation, Dalston, say, and Shoreditch before that, that's how I remember the West End. It was pretty lax. There was Buckingham Palace and you didn't fuck around near there, but you know, Leicester Square and Soho…
Yeah, but then it felt like there was kind of a cultural clean up in that period. Plus there was no infrastructure within the independent record business in garage. A handful of labels were key, but they all licensed and partnered with majors, they didn't stay independent, whether it was Locked On or Public Demand, they're the consistent ones I can think of. So by the time dubstep came, it seemed to go really nice into the D&B infrastructure, of independent record labels and distribution globally staying independent. But the garage scene didn't go into that, it went into the major.
It had the pop potential, and also turn of the millennium there was a bit of a “D&B is dead” moment, even though it wasn't. So it was rebuilding itself. And then download and MP3s. Napster had started. It was a big mixture of things at once but because of the pop sensibility, everybody got a deal. They'd already sold 25-30,000 at a time through me for 18 months, then they went and got a £60,000 single deal and it kept going. It had the whole nation behind it, it is an important British genre. When you hear it now, that pattern, you realise this is properly embedded.
It is a thing isn't it? It's there in our culture. It was a huge success but it didn't create industry for itself.
Yeah, that's true, it did create Ayia Napa. It had a good run up, then really cashed in, and then it died. Nowadays the cycle seems shorter on the emerging kind of moment. Perhaps nowadays an independent or underground scene is looking for mainstream, and then it's trying to gather longevity from that point – because you can stream and have the long tail of streaming, and once you're up you can live forever on streaming. Whereas with this you had to find the way to repress your vinyl, you had to keep fuelling it. It's a different thing, shifting from physical to what it is nowadays. But it's complicated – I don't know why it crashed so badly, because in some ways I think it had potential [shakes head]. But then everybody was out for themselves as well. I've got this other letter as well, Norris Windross called a meeting132 somewhere on the river, we all had to go and agree that we weren't going to play ‘Smoke The Reefer’.133 I got the letter, it was so funny and Jason Kaye was shaking his head, bless him, and they were talking about basslines and I was thinking, “Fuck I just put out ‘138 Trek’.134 Are they gonna turn on me?” That was where it was going, the breakbeat thing and the bassline thing. It needed to happen, it was welcomed, it was something different, really energetic, huge rooms full of ravers. In the beginning it was 2-300 people who could get down to more intricate musical things, headsy people, off their nut. Now you're talking about younger, bigger…
MCs and rave tools. It was perfect, the Zinc period, and Wookie as well was really important. That was where it was going, and then there was this meeting and Jason was like, “Nah man, I'm gonna play it if it does that to the crowd” because he come from jungle in the first place. He's like “Nah nah, I'm not having that. Because we're all going to agree in here, but when you're playing before me, you're gonna play it when I'm not there and smash the dance, then I've got to pick up.” And everyone's saying “Nah I'm not playing it, I'm not playing it.” It was really a funny time. That was the only solidarity I ever experienced. Like with any of these scenes, there are friends, genuine friendships, it was birthed off the back of those friendships – but the friendships and the infrastructure that it created from that point, there wasn't anything. If they'd have made a bigger association of garage people, maybe it could have been a bit of a thinktank and thought, “What do we do with this because this is a big thing that we've created?” But that shit just doesn't happen and majors get involved and milk it.
I was really, really bored because I knew everything that was happening in the scene. Literally everywhere you looked, every DJ was going out with the same box of records. You could guarantee the tunes they were going to play. Retrospectively, you can see, it was like a Yates bar. If you're playing a Yates, you wouldn't start digging, you'd play a Calvin Harris tune. But these were people who had come through a headsy situation, and now they're getting paid and they've got to make sure everyone likes it – and these kids are 19, they were almost dancing to pop music. Somewhere in the corners, certain DJs – EZ, you've got to hold it up to him in that period – were keen on playing new music. But the majority were not gonna risk deading the crowd, and they just wanted to cash in.
I was spending time in after-parties where people like Funky Smith, Andy B, they were playing dubplates. It wasn't fully formed. It wasn't music you'd recognise as particularly good outside of that environment, you had to be there to feel it. Interesting, weird prototype shit kicking around. But that was my saviour. Kind of interested in D&B a little bit again, and then you had Lewis. Ghost were playing around with that idea. Zed Bias had been in the garage scene anyway, his interest in it was different. Oris Jay was kicking around, and Zinc and these kind of things. Everybody was interested in making and playing a new tune. I had this idea – it was influenced by Blue Note a little bit, not any particular sound, only in the sense that it created a strand within a thing. Like Metalheadz within drum’n’bass, it's a strand within a thing that had its identity. It felt to me there needed to be something protective, to allow the space that was anti all that stuff. I was business partners with Neil Joliffe and we had started this download site, dubplate.net. There was music enough kicking around, and I said I wanted to do a party.
I had the nickname Soulja. For a long time I put stickers on test pressings with Soulja on it, so you know it came from me. The logo design of Soulja worked for FWD>>, we just jiggled that text and that was what FWD>> was. And we started FWD>> in the Velvet Rooms. Then I was just, “You've got to play either music you've made or it's got to be new.” I tried to maintain that throughout the years we did it. I remember booking Martin Larner randomly, and I had to say “Look, I know that promoters say, ‘Play fresh stuff’ but when their party's not going so well they shit themselves and they just want you to play ‘Something In Your Eyes’.135 But I'm serious, I'm not having it. You've got to do new.” I was so desperate to be like, “What the fuck is this?” Because you can play something, you can tell, “That's Steve Gurley, and that must be Steve Gurley and someone else.” Otherwise you go into the parties and it's like, “There's not one tune that I haven't heard played to death, that's newer than 18 months.” So it was out of desperation but also interest in what's next. And little by little, it became that. I never realised that it became what I wanted it to until now. It's only hearing other people's reviews back to me, I'm like, “It worked.” It was one of the most important things I've done.
They all seemed really young. I tried to stay quiet at that stage. I could have been like, “I've been in the garage scene and before that the whatever scene, and I understand.” But I tried to stay quiet, reserved, what was unfolding. It was really nice to be able to sign records and point people in the right direction.
Jammer was work experience at Essential distribution, so I knew him. He was like the intern, so I knew him from when he was really little. Wiley used to sell records to us. Wiley and Target are a generation younger than me, then Skream was younger. It was almost like grime was bigger, dubstep was zero, grime was bigger and then dubstep kind of solidified. And then it was like, “What's grime and what's dubstep and who is making what?” And then eventually dubstep had that notch up, the Mary Anne Hobbs thing.
Then Gilles Peterson's interest. ‘Request Line’ 136 kicked off, then ‘Night’.137 They was both on our label. It was really different to garage, because you're talking about a different landscape. I know that that's always the case as far as the audience goes – but the complexities to the digital era unfolding at the same time was interesting. Vinyl was the thing that sold shitloads – and then it stopped.
This is what I mean when I'm saying about it being closer to D&B, or a mixture of electronic music. But to simplify, we distributed for SRD, and SRD had been the True Playaz distributor. I think they had the majority of the D&B labels coming from the similar bass culture, London and UK cities, kind of working-class, mixed with students. So there was a similarity in that structure, and then dubstep – certainly Tempa and a bunch of other labels, Pinch's label – they slotted into the SRD thing. They were like, “We know what to do with this, this can work in this environment that we can already see.” Garage couldn't have done that. Garage was going to the charts. It separated off. So even though dubstep was a new thing, it could build on work that had happened. I could be being ignorant because there's techno and other electronic British music, like WARP.
No one was interested. Everyone was snobby about it because it was champagne and getting dressed up, and it was intimidating. It was not embraced by the electronic community. Perhaps it was out of necessity it had to hit the majors. It's like “Fuck that, I'm not having that lot coming over here.” It's an interesting thing because, yeah, it was sort of shunned. I don't know, sort of snobby.
Yeah but I think I was really keen to make sure that the girls came back into it. What do I do about that? I didn't like that it was just boys, I wanted it to be mixed. I didn't see that as success if it was a room full of men. Which FWD>> definitely was. Over cycles of its life, it evened out.
I said this when we did the Egypt thing at the Barbican.138 I'm not knowledgeable enough about the complexities of living in a patriarchal society and what impact that has on everything – except for my own experience, I've had frustrations, definitely during motherhood, about the workplace and all that shit. But I always said that girls didn't come into Black Market asking for tunes very often. The door was open, but it was intimidating to anyone who wanted to come in there, intimidating to boys and girls – but maybe girls feel more intimidated because of the bullshit we've been through. For me, I went straight in and said, “I need to hear this music, I've got to find out what is this, what else is happening here?” That was because I was like either that collector mentality, or just hungry for it. And I really wanted my friends in, too. It was an open door. My logic was, “Girls aren't that interested in this nerdy thing, but girls are interested in songs and they are interested in raving! And if you get the girls, you get the boys”. I'd always partied with a big bunch of girls, so I had personal interest. My friends would be like, “Are you doing that thing again? Is it gonna be like the same as before?” I'd be like “No it's changed a little bit.” “Do we have to come?” I'm like “Please come!”
So Tempa was Tempa. The first Horsepower album came out, the “dubstep” word was on the front of XLR8R. Neil put that in the press release because it was 2-step and it was dub – so this word was kicking around and people were using it and all these other things were happening. And I suppose dubstep became that label that captured all of it for a minute. Then once it signposts it and simplified it for the audience, it's easier. The next level of music-heads can get into it, because it's got groundswell. It's becoming bigger and people in the record shop can say, “Do you like dubstep?” Only be a handful of record shops will use all the little words and labels underneath. That would be sort of subjective. It depends who you talk to and their version of what happened. There was a lot of plates spinning.
Right right right. And sometimes it's a name for a sound in one place that's only used there. The local name, like you say, like you and your mate.
There was a point where if you didn't have the context of the club, the music was shit. I couldn't really play it to somebody who I'd known for a long time and say, “Check this out.” You had to see it in its environment to realise, “Fucking hell, this is great when you hear it really loud and everyone's kicking off.” Up until that point, there was amazing, beautiful interesting music to me and then the formula rocks in. Same thing with 2-step, same thing with Afrobeats: “OK this formula works, let's just do this over and over and over and over again.” Once it hits that point, I've checked out.
Skream and Benga to me make really good music, but there was a bunch of others that started to become the sound of that genre. We splintered off. I cut my teeth as a manager on understanding how Skream and Benga should grow but not sell out. It's a dance to do that. I mean they both have a lot of integrity, they are the real deal, real rockstar loony nutcase artists who are incredible. You can't make that up. It was interesting to work with what was a yes and what was a no around those guys, and what were the goals for them. But I stopped following the wider scene.
And we shifted from the Friday to the Sunday afternoon. We can't do Friday night any more…
Yeah and it just attracted Friday night ravers, not people interested in hearing new music. We had a bit of a moment of actually making money at FWD>> and being really really busy, and then it was like, “Let's get out of here!” Then it was like what's the worst time we could open? At 6PM on a Sunday. We can't go early because there'll be some of them lot still going. “How can we only get really enthusiastic people? Let's open at 6PM on a Sunday afternoon and then there'll be like 15 of us again.” Which is what happened. It was like, “Thank fuck for that,” so it could sort of start again.
I think I beat myself up a lot over the years for being in situations where something's forming, and I'm interested in getting to a next stage and not recognising how important and nice that formative period is, really concentrated, really pure sort of brilliance – and then it expands from that and that's labelled successful, when it goes big or it's got an audience of a certain size. And if it knocks off the previous genre then all of those people feel good about that. But it's all a long process, and all of it is in the pot.
I think it's important to have both and for the cycle to keep going. There are lots of companies in the music business that have come off the back of one artist and they took that cash and success and springboarded, and they're not interested in growing something again, or developing or nurturing. Like Gut Records was because of Tom Jones, I think Coda the DJ agency was because of Sting or The Police or whatever.141 I think I'd like to stay where it's the 360° of it, the holistic way of being in music right down to the youngest, newest stuff.
It's a sort of delicate balance. There's something quite nice about having the curation of the linear schedule that keeps it concentrated. If it's just on-demand, it's a never- ending pool of choice. The linear schedule that we're fitting into creates the on- demand. We've wondered should we just create on-demand stuff, because there's only so many hours in the week – but I quite like that feeling that structure gives a sort of process. And because you've got to boot someone out of it to put someone into it, it's quite good for the thinking. If it was open-ended and just on-demand, then you could just keep going and going and filling it…
Yeah, I think so. I think there's something about the filtering that is important.
Absolutely. One of the best shows we've had, definitely. I didn't realise for ages how big it was. It was just like really concentrated, everybody seemed be tuning in, anyone interested in anything to do with anything, and every music around that in club London bass. Like a uniting thing.
I came with label and FWD>> experience, industry experience, and I had been running FWD>>. So we built the Rinse events almost out of, it's like FWD>> was the baby and then we sort of created the mummy and the daddy parties. We managed to get the capacity up, with the FWD>>> & Rinse shows, and then it was just Rinse. That was more of a tactic to hide the fact that Rinse was involved – because at the time it was illegal, when it was FWD>> and Rinse. It wasn't that lowkey but somehow we thought that that was…
2010. So we was doing lots of parties up until then. That was really a celebratory time actually, 2010. That Rinse rave at Matter was just incredible, and it represented everything because Skream and Benga by that point were proper superstars, Katy came on the scene On A Mission. I think we were shooting her video there, so that's in the video. Boy Better Know played.
We'd been thinking a lot about doing two-room, three-room stuff. We did it at Ministry for a while. Charles Holgate said to me that I need to work out what my blueprints are. As they were happening, these things all seemed different – different people, different tribes, different times – but actually what I'm doing is the same thing. There's a formula in it, not a formula, more like a blueprint is the word. It seemed really disconnected – garage scene is a million miles away from dubstep because of the culture, champagne then Red Stripe, dubstep is really male and student-heavy, garage was really female and working-class. So even though I know there's a thread, I felt like they were different propositions, different initiatives underneath them – but actually what we did with Matter or what was happening with garage and at a jungle rave, it's kind of the same. Even though Matter is really polished – an amazing venue, everything shiny – what Keith Reilly was doing was the sci-fi version of an illegal warehouse rave, you know what I mean?
The thing that was really clear was that he hadn't been raving, which is really interesting – he'd just been listening to pirate and doing pirate. And I had been raving and listening to pirate. But I couldn't relate to the fact that he had sort of picked up the tunes through pirate – and through record shopping. Eventually he DJ'd, he went out as Pay As U Go, so part of garage you saw in Sidewinder and big raves. Because he was quite young, and a radio enthusiast, he was picking up through radio what I was dancing to, the early garage. Not by the time it was booming and the MC thing kicked in – but everything prior, he hadn't really been partying to that. So I suppose that was quite good, two different perspectives on it. All in all, I think we're pretty like-minded. Because he founded it when he was little and a lot of the brand values are what he brought to the table, and then I'm co-founder and I bring – it's like a mishmash of our values. I sort of push a bit and he pulls back, then I push and he pulls back.
Maybe not as explicit as that but he'd be like, “This is what Rinse is,” so he would be like a barometer or a measuring stick: “Should Rinse do this?” If Gee says yes then yes, if Gee's uncomfortable then maybe Rinse shouldn't do that. And I don't have the history – I mean it's 15 years now, a long time – but he's had this previous experience that was really meaningful, a significant, impressionable time.
I've observed that, I've been on the roof – we actually probably spent a bit too much time with me immersing myself in that, like going through a rite of passage. I could have been more useful doing other stuff while he did that. But I suppose I quite like to be outside of my comfort zone. Stuart [Bocarro], Rat, pretty much does the creative direction, he oversees the schedule now. He's been with us a long time. It's like you have fucking Louis Vuitton, there's the period when it was this designer as head of the house, then I came in and put my stamp on it and Rat was growing, and now I feel Rat has quite a stamp on it, if you think about musically. There is a methodology though. If we all died tomorrow, you could figure it out. You get new people in the station, they're all, “I know what we should do, why don't you put this one on?” And we all go, “No way!” Why? It's just no – because if you dig into it, you can tell.
Yeah, yeah. It's a good way of putting it. I remember him saying that.
There was definitely a period where we did shift things around, but it also coincided with the linear radio habits changing. Podcasts were getting more listens again, and then live, so that shift was taking place. So it seems like we didn't have much space compared to now, because we hadn't started doing rotations. Somebody would be two hours every week in the same slot, so there's much less shop front. For a while, we'd have lots of one sound, lots of one thing or lots of two things, and then other stuff. Then it seemed like it went into many things – and it hasn't really changed since then. In that there isn't a genre that's sweeping through the entire station, that 30-40% or 50% is being played, it's all sorts.
I think funky. When grime kind of swang back in, it's not like we went grime mad. We had grime shows and that would have been probably the next dominant thing. There's house and techno which we still programme, and somebody like Josey or Ben is connected to that. I don't know what you'd say Ben UFO plays. I don't party to him very often so I don't even know if his radio show is different to what he plays in the club. Ben just plays what Ben plays. And same for Josey. The house and techno thing certainly isn't our forte, but we've played around. There was the shuffling thing, Route 94 – we had that big ‘My Love’ record on the label. That was a kind of new wave of stuff going on, all the big house piano. Who's the piano house guy Route 94 did a remix of? Big tunes on Defected?
That would have been the time to, you know, “Let's just do that.” If that had happened 10 years earlier, I think that's what we would have done, but our programming style was different. We had Mark Radford. But with funky we might have had seven or eight shows, maybe ten even.
Yeah, he was passionate about it, but the same with dubstep, we had at least eight shows. We haven't done that since. So when everything went more eclectic, the rooms and clubs were more multi-genre, the sets became multi-genre. That shift seems to be here to stay, and that feels a bit like what we did. We were trying to do that with Matter, to say “Everything's still within our world.” I feel like we've gone a bit more broader. There's a much bigger variation I think.
And you're bringing more international stuff in through the short-term residencies. We did think about, “Do we play only UK, what do we play in the daytime, do we play only UK or how much American or international?” It's normally the American stuff that's to be considered – or was. I think we ended up sticking with, “Well we wouldn't play it if it isn't relevant to this audience.” The acts that are connecting to the UK audience and then with France and the Paris station.142 We've been doing a lot of thinking about this, because we have a global audience and we have a local feel.
Yeah. And I think the internet and Soundcloud and just the way they're digging for music, it's global. If I think of a 20-year-old that would come and work here, 15 years ago they would have been knowledgeable about one particular thing, a general awareness but a specialist subject. Whereas now, they just seem to fucking know everything.
They know everything about everything. People were sort of tribes, even when there's music heads that are still understanding what's going on widely, really they still stuck to their thing. Whereas now? I mean at the moment, everything's urban, everything's rap. If there's one thread right now, it's rap.
But when I'm talking to people and they'll say something's old school, they mean like…
Yeah. But actually Giggs. I say, “What do you mean ‘old school’? What tunes are you talking about?” And it's urban. A lot of urban, from all walks of life. Rap. R&B. That's the mass enthusiast thing. And it feels really deep, and it's UK. They like the American but they're really checking for the UK. It's really in its infancy, it's interesting. It feels like this is it now, and it's got massive legs and it's going to unfold and build. It's got a massive audience but it's in a formative stage as well. It's kind of cool.
I think there's an overground sound and an underground sound. The sort of headsy people that would have been in the record shop – I don't know what you'd call them – they're sort of putting the pieces together and watching it unfold. Trying to keep up on what's going on. It's not easy. You've got the internet and there's the video culture, but it's voyeuristic, they're not gonna get it together. But the profile of the rap world is like, “We are stars and we are different to you and we're not the same.” I don't know, there's something about that I think. If anyone can pull it off, it's that world of music, that subculture. They're rough round the edges but they are fronting like stars. They've got the best swagger. It's really buying-into-able. When you look at a 15-year-old looking at that, it's fucking so exciting. The drug thing is much more fucked up, the Americans. It's all so sort of twisted. I feel like with the British stuff, a lot of the younger DJs and people who work here and ravers that I've met, it's all referred to as “our”. “Supporting our thing”, “Well it's our music.” It's something that they can feel proud of somehow, and connect. America is alien to them. UK is relatable but still not aspirational. I don't know whether they're trying to be a drug dealer, but it's very different. It's entertainment.
We did a party on Carnival and an after-party and Redlight played. Rap being played, then Redlight played, we had some D&B, some garage – but Redlight played pretty upfront. I can't remember who he was playing with, maybe AG, may have been grime, urban generally. It wasn't bait, it wasn't like the top 10 records. It really worked. The crowd partied in the same way, to me that's a good indicator that actually this could be blended a lot more. Not necessarily in the production but just in the rave. We're lacking that kind of mix. What Redlight plays is basically bass house, isn't it? You go and you properly dance to it. I know you dance to rap but I don't know how to. I don't know what's different, I think the tempo's probably faster.
I don't know what it is, there's something about it that felt like this could blend. It reminds me of when I was partying when I was really young to Big Daddy Kane but then something like Mantronix. I'm not saying it's the same. but those tunes worked on the same dancefloor. Even something like ‘Dub Be Good To Me’, they were coming off the back of acid house. It was all, there's tunes that I hear now, like ‘Encore’, I can't remember who it's by. SK played it the other day and mistakenly was like, this is from the 90s, or he said 70s but it's from the 90s. They're sort of house tunes, I don't know whether you'd even call them house. But essentially this was house music, and then there was American hip hop, Jungle Brothers was in – those tunes kind of blended and that's what it reminds me of.
Yeah. So I feel like there's something around that. I'd like to consider our programming round that, because I think that maybe a couple of years ago if you'd have done the bass house and then played an urban set, you'd get that thing where everybody's [shakes head, disapproving face]. It would be one or the other. You couldn't even do a party with the rap stuff or the grime. I know that there's stuff like Flava D, there's that world that sounds like house music to me, but it's grime, but it's house, or it's bass.
For me, Northern bassline is something to do with house, I don't know why. It's dance music. Maybe it's just better to say house: there's dance music and then there's urban music. Somehow I feel like people are now gonna stay on the dancefloor for both. With some consideration we could programme some stuff around that, then maybe something interesting will come out of the blends.
Is that Afro thing gonna…? I know Roska's doing alright, and people keep telling me funky's coming back but even without that, that pattern is funky to me. Something's happening at the minute that brings the dance cycle back around. I don't think that the rap thing's gonna go down, it's not going to subside. It's just gonna come in. It's interesting. I don't know about house and techno enough to know what's going on there.
We represent quite a lot of it on the station, but I just personally don't know about it. I wouldn't be able to call it. I wouldn't know what to do with it.
I really like him. So yeah, more rap artists, but we'll keep doing the dance thing, it's good to hear a banger. You can't geek out about bangers, they just come across your path and you're like, “Yep, sing it, get it, it's a banger.” You put out 10 and one of them works. The nine work on a certain level and we love them, but you just keep going. Like the KDA tune [‘Rumble’] that Katy and Tinie [Tempah] went on in the end, that's a tune.143
‘138 Trek’ was the first. I was like “What is going on here?” I didn't understand.
Same thing. ‘138 Trek’ isn't a garage tune per se, it's a breakbeat tune, isn't it? I mean loads of tunes have done that, but when the garage thing was going on, the Smoking Beats record, ‘Dreams’. That was one where I was at garage things, while other people would end up at Trade, or a cheesy handbag house thing. There was hard house [sings] “In my dreams, in my dreams.” A lot of Masters At Work tunes did that, Bucketheads did that. I don't know if it's just the size of their platform, they just reach a load of people at once and everybody's like, well they're tried and tested. They just made good tunes.
Yes. 100%. I love that sort of undeniableness, and it's good when you can't figure out what it is. ‘My Love’ was a good one that we worked – though maybe that was less out on its own and more the peak, or just before the peak, of a particular sound. ‘Rumble’, the KDA tune really did it. I'm like “Thank god, these just keep happening. There's another one like that!” You play on repeat like, “This is a fucking tune.” When they come along, they're like a miracle.