How the World’s Most Influential Brands are Transforming the Customer Relationship through Courageous Mobile Marketing
Featuring interviews with the world’s leading mobile marketing executives, from Coca-Cola and REI to Google, Lord & Taylor and more.
Copyright © 2015 by Jeff Hasen.
All rights reserved. No part of this publication may be reproduced,
distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher: books@thefrontierproject.com.
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First Edition ISBN 978-0-9861483-4-7 / 978-0-9861483-3-0
BUS018000 BUSINESS & ECONOMICS / Customer Relations BUS090010 BUSINESS & ECONOMICS / E-Commerce / Internet Marketing TEC061000 TECHNOLOGY & ENGINEERING / Mobile & Wireless Communications
For more information, visit: www.frontierprojectpress.com
This book is dedicated to my wife, Kathryn, who saw something in me and in us that changed my life; to my mother, who forever has had my back; and to the memory of my father, who powers me forward and is with me always.