Books
Anand, Bharat, Content Trap. New York: Random House, 2016.
Cummings, David and Adam Blitzer, Think Outside the Inbox: The B2B Marketing Automation Guide. Atlanta, GA: Leigh Walker Books, 2010.
Didner, Pam, Global Content. New York: McGraw-Hill Education, 2015.
Halligan, Brian and Shah Dharmesh, Inbound Marketing: Attract, Engage, and Delight Customers Online. New York: Wiley, 2014.
Halvorson, Kristina and Melissa Rach, Content Strategy for the Web. New York: New Riders, 2012.
Journals
Shi, Huanhuan, Sridhar, Shrihari, Grewal, Rajdeep, and Lilien, Gary (2017) “Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets.” Journal of Marketing: March 2017, Vol. 81, No. 2, pp. 25-44.
Online Resources
LinkedIn Marketing Solutions, “The Sophisticated Marketer’s Guide to Content Marketing, downloaded from business.linkedin.com/marketing-solutions/marketing-strategy
Forrester Research, “Nurture Thought Leadership to Nurture Your Brand,” April 2013.
Websites
Act.com blog, Lori Feldman, guest blogger, “Nine Must Have Drip Campaigns”
Americanexpress.com/us/small-business/openforum/explore
Aytm.com/blog/research-junction/top-50-brands-using-content-marketing-with-positive-results
Contently.com/strategist/2016/04/13/3-content-marketing-takeawaysamerican-express
CEBGlobal.com, site for Corporate Executive Board
Digitalmarketer.com/youtube-ad-types
Linkhumans.com/blog/whole-foods
Marketinginsidergroup.com/content-marketing/open-forum-gold-standardcontent-marketing
Solutionsinsights.com/role-thought-leadership-marketing-solutions-ibm
Interviews
Rob Leavitt, Senior Vice President, Thought Leadership Practice, ITSMA, Boston, Massachusetts
Tim Parker, Partner, Bloom Group, Boston, Massachusetts
Amy Stein Milford, Deputy Director, Museum at Eldridge Street, New York
Rich Sutton, Chief Revenue Office, Trusted Media Brands, Incorporated (formerly, Reader’s Digest Association), New York, NY
Organizations’ Content—Used with Permission
Bloom Group blogs
ITSMA, 2016 How B2B Buyers Consume Information and Content during the Buying Process Study
Heinz Marketing, The Modern Marketer’s Workshop, Content that Converts, heinzmarketing.com
SmartInsights.com infographic