Foreword by Ken Blanchard
Preface How Pig and Bear Went into Business
One The E-Myth Enterprise and the Position of One: A Business Exists Only as It Is Perceived by Others
Two The E-Myth Entrepreneur and the Five Essential Skills
Three The E-Myth Enterprise Matrix: The Four Categories of Preference
Four The First Category of Preference: The Visual Ideal
Five The Second Category of Preference: The Emotional Ideal
Six The Third Category of Preference: The Functional Ideal
Seven The Fourth Category of Preference: The Financial Ideal
Eight The E-Myth Perspective
Nine Shooting for the Moon