Digital Marketing Management: A Handbook for the Current (or Future) CEO

Copyright © Business Expert Press, LLC, 2020.

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopy, recording, or any other except for brief quotations, not to exceed 250 words, without the prior permission of the publisher.

First published in 2020 by

Business Expert Press, LLC

222 East 46th Street, New York, NY 10017

www.businessexpertpress.com

ISBN-13: 978-1-95152-792-1 (paperback)

ISBN-13: 978-1-95152-793-8 (e-book)

Business Expert Press Digital and Social Media Marketing and Advertising Collection

Collection ISSN: 2333-8822 (print)

Collection ISSN: 2333-8830 (electronic)

Cover image licensed by Ingram Image, StockPhotoSecrets.com Cover and interior design by S4Carlisle Publishing Services Private Ltd., Chennai, India

Second edition: 2020

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Printed in the United States of America.