OTHER TITLES IN OUR DIGITAL AND SOCIAL MEDIA MARKETING AND ADVERTISING
Vicky Crittenden-Babson College, Editor
- Viral Marketing and Social Networks by Maria Petrescu
- Social Media Marketing, Second Edition: Strategies in Utilizing Consumer-Generated Content by Emi Moriuchi
- Tell Me About Yourself: Personal Branding and Social Media Recruiting in the Brave New Online World by Stavros Papakonstantinidis
- M-Powering Marketing in a Mobile World by Syagnik Banerjee and Ruby Roy Dholakia
- The Seven Principles of Digital Business Strategy by Niall McKeown and Mark Durkin
- Digital Branding Fever by Athanasios Poulis and Loannis Rizomyliotis
- #Share How to Mobilize Social Word of Mouth (sWOM) by Natalie T. Wood and Caroline K. Muñoz
- Fostering Brand Community Through Social Media by William F. Humphrey, Jr. and Debra A. Laverie
- Social Media Marketing Strategies in Utilizing Consumer-Generated Content by Emi E. Moriuchi
- R U #SoLoMo Ready? Consumers and Brands in the Digital Era by Stavros Papakonstantinidis and Athanasios Poulis
- Email Marketing in a Digital World: The Basics and Beyond by Richard C. Hanna and Scott D. Swain
- Mobile Commerce: How it Contrasts, Challenges and Enhances Electronic Commerce by Esther Swilley
- The Connected Consumer by Dinesh Kumar
- Presentation Skills: Educate, Inspire and Engage Your Audience by Michael Weiss
- Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value by Eliane Pereira Zamith Brito and Maria Carolina Zanette
- Digital Marketing Management: A Handbook for the Current (or Future) CEO by Debra Zahay
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