One of the Most Unusual Books Ever Written

Dr. Maxwell Maltz passed away in 1975, yet he is the primary author of this book written in 1996, and he contributed in a very active and lively way. You undoubtedly know of Dr. Maltz’s book Psycho-Cybernetics, first published in 1960 and never off the bookstore shelves for a day since. What you may not know is that Dr. Maltz was a remarkably prolific researcher and writer, so that by the time of his death, he had recorded over a dozen books and three complete courses of study on Psycho-Cybernetics, never published, advanced material on Zero-Resistance Living and Zero-Resistance Selling, and thousands of pages of research and counseling session notes. All of this material was put into a computer, carefully sorted and organized, so that Dr. Maltz could continue contributing to new works even today.

Five other top, contemporary authors, all experts on selling and on Psycho-Cybernetics, joined with Dr. Maltz (via the computer) to write this book: Pamela Yellen, Bill Brooks, Matthew Oechsli, Jeff Paul, and Dan Kennedy. These five authors have merged their voices with Dr. Maltz. To prevent confusion and clutter, you are hearing everything spoken by one voice, but you should know it is really five voices merged and melded together. Five collections of life experiences, five experts in applied Psycho-Cybernetics. Five coaches and consultants to peak performers. In a sense, five for the price of one!

The book is in one voice, Dr. Maltz’s voice, and reads as if Dr. Maltz wrote it today. We know he would be proud of this work and we know that you will benefit from it enormously.