Index

A

Agentic

Aggression

Aggressive impulses

Aggressiveness

Agreeableness

Anarchist consumers

Anarchistic

Anger

Anti-branding

Anti-branding dilution

Anti-branding semiotics

Anti-consumption

Anti-corporate

Anti-cybersquatting Consumer Protection Act (ACPA)

Antipathy

Anxiety

Apology

Attitudinal brand hate

Attributor’s Rights

Authenticity

Authenticity verification

Avoidance

B

Behavioral brand hate

Belittling

Big-Five

Blurring

Boiling brand hate

Boiling hate

Boycott

Brand activist(s)

Brand attachment

Brand aversion

Brand bullying

Brand coding

Brand consistency

Brand criminals

Brand dilution

Brand disaster

Brand discourse

Brand divorce

Brand equity

Brand failure

Brand hate

Brand hate dilution

Brand hate expressionism

Brand hate management

Brand hate negotiation

Brand iconization

Brand identity

Brand identity collusion

Brand injustice

Brand interrogation

Brand logo(s)

Brand love

Brand ownership

Brand punishment

Brand rank

Brand retaliation

Brand semiotics

Brand slogans

Brand symbols

Brand value

Brand value unfairness

Brand vandals

Brand voice

Bully/Bullied

Burning brand hate

Burning hate

C

Channel of engagement

Cognition

Cognitive sharpeners

Cold brand hate

Cold hate

Collective movements

Communion

Company-related antecedents

Complainer(s)

Complaint(s)

Conscientiousness

Constructive punitive actions

Consumer boycott

Consumer complaining

Consumer complaints

Consumer complaint sites

Consumer confusion

Consumer creativity

Consumer deception

Consumer liberation

Consumer-related antecedents

Consumer relationship management (CRM)

Consumer retaliation

Consumer revenge

Consumer review sites

Consumer service failure

Consumer welfare

Consuming representation

Consumption language

Contempt

Cool brand hate

Cool hate

Corporate Social Irresponsibility (CSI)

Corporate Social Responsibility (CSR)

Corporate wrongdoings

Corrupt

Counter-advertisements

Criminalization

Cultural backlash

Cultural ownership

Cyberpirate

Cybersquatting/Cybersquatter

D

Dehumanization

Demonization

Deservingness

Destructive punitive actions

Devaluation

Devil

Dialectic empathy

Die-hard haters

Digital anti-branding

Digital semiotics

Diminution

Direct revenge

Direct revenge behavior

Disconnecting

Disgruntled

Disgust

Dislike

Displeasure

Dissatisfaction

Distancing

Distributive injustice

Domain name

Doppelganger brand

Dual hate model

E

Easy action

Email

Email campaign

Emotional stability

Engagement

Engaging

Entitled consumer

Entitlement

Environmentalism

Equality

Escape

Experts

Expressive

Extraversion

Extreme individualism

F

Fact seeking

Faint-hearted hater

Fairness

Fair use

Fear

Fire and brimstone

First amendment

Free riding

Free-speech rights

Freud, Sigmund

Friedrich, Nietzsche

Frustration

FTC

H

Happy ending syndrome

Harassment

Hard action

Hate

Hate mirroring

Hater

Hegel, Friedrich

Hell

Hell coding

Helplessness

Herd-man

Hirschman, Albert

Hitlerization

Homo-digitus

Homo - significan

Horizontal NDJ

Hostility

Hostility vs. entertainment

Hot brand hate

Hot hate

Humiliation

I

Identity

Identity avoidance

Identity clashers

Ideological dissatisfaction

Ignorance

Illegal/Illegality

Image-based digital economy

Image-based economy

Indifference

Indirect revenge

Information overload

Injustice

Insincere brand

Instrumental

Insulting

Intense hate

Interactional injustice

Internet based activism

Interpersonal hate

Intimating

Intrinsic

Irrational emotions

L

Listening

Love

Lunatic discharging

M

Malicious attacks

Mascot subversion

Medium brand hate

Message clarity

Message similarity

Mild brand hate

Mild hate

Moderate brand hate

Moderate hate

Monetary compensation

Moral exclusion

Moral inclusion

Moral judgment

N

Narcissistic/Narcissism

Nation of priests

Negation of intimacy

Negative brand images

Negative Double Jeopardy (NDJ)

Negative feeling

Negative message dissemination

Negative self/Negative selves

Negative Social Jeopardy (NSJ)

Negative WOM

Negativity

Negativity bias

Negotiating/Negotiation

Neurotic attachment

Neuroticism

Non-monetary compensation

Numbness

O

Object hate

Online complaining

Openness

Opportunists

Oppositional loyalty

P

Paid-bloggers

Paranoia

Peircean

Perceived Injustice

Personality

Personality disorder

Personalization

Policy improvement

Political movements

Polysemic

Positive self

Positive thinking

Power

Power inequality

Prejudiced hate

Private apology

Private response

Procedural injustice

Product/service failure

Protection

Protest

Psychopathic hate

Public apology

Public domain

R

Raw hater

Reflexive revulsion

Rejection

Repel

Resent

Resolution

Return frauds

Revenge

Revengeful WOM

Revolt

S

Saussurean

Scope of justice

Seething brand hate

Seething hate

Self-awareness

Self-esteem

Self-identity

Selfishness

Semiotic democracy

Semiotic disobedience

Semiotics

Semiotics of pain

Service-Dominant logic (S-D Logic)

Service failures

Service recovery

Severe brand hate

Severe hate

Shoplifting

Signified

Signifiers

Silent distancing

Simmering brand hate

Simmering hate

Skull

Slogan subversion

Social signaling

Sovereign consumers

Sternberg, Robert

Stimulus similarity

Subvertisement(s)

Sullivan, Andrew

Swastika

Symbolic codes

Symbolic hater(s)

T

Tarnishment

Telephone call

Third-party response

Threatened egotism

Threatened self

Timing of engagement

Tolerance

Tone of communication

Tone of engagement

Trademark infringement

Trademark rights

Transactional dissatisfaction

True haters

Typosquatting

U

Ultimate brand hate

Ultimate punishment

Unethical consumer

United Airlines (UA)

V

Verification

Vindictive

Violence

Visceral prejudice

Voice response

W

Wholehearted hater(s)

Willingness to punish