To my beautiful children Harry and Ana also my loving wife Eva for always being there in my life and supporting my dreams, my family, my publisher, my wonderful clients, students and mentors including my Father and my dear mentor who left this world with more light than it had when he was alive, the legendary Father of Guerrilla Marketing Jay Conrad Levinson.

To you the reader of this book I thank you from the bottom of my heart for choosing to educate yourself with what I believe is the single most powerful strategy in business today.