About the Authors

Ryan Deiss, author of Digital Marketing For Dummies, is cofounder and CEO of DigitalMarketer.com, the leading provider of digital marketing training and certifications to small and midsized businesses.

Stephanie Diamond, author of Content Marketing Strategies For Dummies, is a thought leader and management marketing professional with 20+ years of experience building profits in more than 75 different industries. She has worked with solopreneurs, small-business owners, and multibillion-dollar corporations.

Russ Henneberry, author of Digital Marketing For Dummies, is the Editorial Director for DigitalMarketer. Prior to joining DigitalMarketer, Russ was on the content marketing team for Salesforce.com.

John Haydon, author of Facebook Marketing For Dummies, owns Inbound Zombie, a consultancy that provides nonprofits with strategic training on Facebook and other social media.

Cat Lincoln, author of Influencer Marketing For Dummies, is Founder and CEO of Clever Girls, an esteemed content marketing and native advertising agency specializing in connecting top brands with influential women online.

Corey Padveen, author of Marketing to Millennials For Dummies, is an industry-leading marketing data expert with extensive experience building strategies and working with brands in a variety of industries to execute measurable growth campaigns.

Stefania Pomponi, author of Influencer Marketing For Dummies, is Founder, President, and Chief Evangelist of Clever Girls.

Deborah Ng, author of Social Media Marketing All-in-One For Dummies, is a freelance writer, published author, and social media consultant specializing in online community development.

Kristy Sammis, author of Influencer Marketing For Dummies, is Founder and Chief Innovation Officer of Clever Girls. Kristy co-founded the company in 2009 because she is passionate about the ways in which friends, strangers, and organizations intersect online.

Shiv Singh, author of Social Media Marketing For Dummies, helps brands transform with the rise of digital and has worked in executive level positions on both the agency side and with Fortune 50 companies.

Sangram Vajre, author of Account-Based Marketing For Dummies, is the CMO and co-founder of Terminus, an account-based marketing platform. Before launching Terminus, Sangram was Head of Marketing at Pardot, a marketing automation platform that was acquired by ExactTarget, and subsequently Salesforce in 2013.

Jan Zimmerman, author of Social Media Marketing All-in-One For Dummies, has found marketing to be the most creative challenge of owning a business for the more than 35 years she has spent as an entrepreneur. Since 1994, she has owned Sandia Consulting Group and Watermelon Mountain Web Marketing (www.watermelonweb.com) in Albuquerque, New Mexico.

Publisher’s Acknowledgments

Acquisition Editor: Ashley Coffey

Project Editor: Rebecca Senninger

Production Editor: Mohammed Zafar Ali

Cover Image: © Pasko Maksim/Shutterstock