Despite the political party, the importance of understanding the power of social media tools—regardless of which one is the most popular at the time—far exceeds the usefulness of each individual device. If we have learned anything over the past 10 years it is that digital media is advancing faster than any one brand (with perhaps one small exception) can anticipate. Technology will continue to evolve, and when it does politicians who cut their teeth on Twitter and Facebook won’t miss a beat when the next opportunity to connect with voters and constituents hits the scene.
I don’t claim to be unbiased in my appraisal of these recent trends. But it is hard to ignore the success in which a far-outnumbered party has been able to mount a number of very successful offensives. But my feelings won’t be hurt if you completely discount everything I’ve observed here. In fact, especially to my friends on the other side of the aisle, I wouldn’t worry much about any of this. Nothing to see here.