Dr. Jim Afremow is the peak performance coordinator for the San Francisco Giants baseball organization. A much sought-after mental game coach and licensed professional counselor, he is the author of The Champion’s Comeback: How Great Athletes Recover, Reflect, and Reignite (Rodale, 2016) and The Champion’s Mind: How Great Athletes Think, Train, and Thrive (Rodale, 2014).
Dr. Afremow is the founder of Good to Gold Medal, PLLC, a leading coaching and consulting practice. Though his practice is located in Phoenix, he provides individual and team mental training services across the globe to athletes, teams, and coaches in all sports, as well as to parents, business professionals, and all others engaged in highly demanding endeavors. He is passionate about helping others achieve peak performance and personal excellence, and reach their true potential.
For more than 15 years, Dr. Afremow has assisted numerous high-school, collegiate, recreational, and professional athletes. Major sports represented include MLB, NBA, WNBA, PGA Tour, LPGA Tour, NHL, and NFL. In addition, he has mentally trained several US and international Olympic competitors. He served as the staff mental coach for two international Olympic teams, the Greek Olympic softball team and India’s Olympic field hockey team. From 2004 to 2013, he served as a senior staff member with Counseling Services and Sports Medicine at Arizona State University.
Dr. Afremow is a member of the Association for Applied Sport Psychology (AASP), the American Counseling Association (ACA), and the Arizona Psychoanalytic Society (APS). He has an extensive history of professional activity, including conference presentations, corporate workshops, and publications in top journals and peer-reviewed publications, including the Journal of Sport and Exercise Psychology and Olympic Coach magazine. He has also served as an expert blogger on the mental side of athletics for Psychology Today.
Dr. Afremow resides in Phoenix, Arizona, with his wife, Anne, and their daughter, Maria Paz.