PRAISE FOR WALMART

Every brand wants to understand how to sell to Walmart; this book empowers the reader to understand the strategy behind the giant retailer and gives the reader a strong foundation to improve their relationship and sales with all retailers. This is not a book for those who want to sell at the cheapest price – it is a book that teaches how to build a long-term branded business.

Phil Lempert, Supermarket Guru and editor The Lempert Report

An insightful, comprehensive and well signposted piece of research that will aid the investment community’s understanding not just of Walmart but also of food retailers in general and the implications for consumer staples manufacturers.

James Amoroso, President, Consumer Analyst Group of Europe (www.cag.eu.com)

Walmart is a unique book. It combines a comprehensive history of Walmart’s methodical rise to greatness with a host of scenarios for its future growth. Must-reading for anyone who wants to know how Walmart did it and where it could be going – in the US and internationally. Roberts and Berg have a done a terrific job.

Brian Sharoff, President of the Private Label Manufacturers Association (PLMA)

An incisive assessment of Walmart and its pivotal influence across global retail.

Siemon Scamell-Katz, Founder, TNS Magasin