Invariably, the best scholarly indexes are made by authors who have the ability to be objective about their work, who understand what a good index is, and who have mastered the mechanics of the indexing craft.
—The Chicago Manual of Style
A-10 Warthog
Abrams, Jeffrey
Accenture
advisors, board of
moving partner or founder to
in pitches
Aeron chair
agnostics
Aldus Corporation
alliance, definition of
Amazon.com
America Online (AOL)
Anatomy of Buzz, The
angel investors
answer the little man
A players
Apple Computer, Inc.
Apple II as cash cow
big corporations, selling to
bootstrapping, example of
brand with humanness
community, fostering
and desktop publishing
and Guy
hiring infected people
internal champions, example of
internal entrepreneurship, example of
positioning of
partnerships: Aldus Corporation; Digital Equipment Corporation
press relations of
reference-account selling experience
T-shirts of
Apple II
Ashton-Tate
aspirin bottles, unintended use of
assumptions
Audi
AutoCAD
Automatic Data Processing, Inc. (ADP)
auto-persuasive products and services
Avis
Avon
B-1B Lancer
Baldwin, John
Ballard, Carol
BASIC
beachhead market
Bezos, Jeff
big organization, skills to work at
BMC Software
BMW
Bootstrapper’s Bible, The
bootstrapping
big company versus startup
building a board
cash flow versus profitability
examples of
bottom-up forecasting
execution versus
Morpheus role
outsourcing, role of
picking the right battles
positioning against market leaders
proven people, not hiring
service business, starting as
selling direct to preserve margins
shipping before testing
sweating the big stuff
understaffing, role of
Bose headphones
bottom-up forecasting
branding
barriers to adoption, lowering
big company versus startup
buzz, role of
contagiousness, role of
evangelism, role of
fostering a community
humanness, achieving
of Macintosh
publicity, role of
talking the walk
testing new product on parents
Branson, Richard
Breitling
Brin, Sergei
bullets, in PowerPoint
business model
creation of
definition of
in pitches
women’s opinion of
business plans
big company versus startup
consultants, use of to write
executive summary
financial projections
pitching before writing
qualities of effective
reason to write
reviewing, frequency of
writing deliberate, acting emergent
buzz
Calgary Flames Ambassadors
Calgary International Airport
cars, design of
Case, Steve
cash flow affecting shipping
cash-on-cash return
cellular phones
Chabris, Christopher, E.
Chicago Manual of Style, The
Chicago World’s Fair
Chinese soda lie
Christensen, Clayton
Coca-Cola
Commodore
competition:
pitches, discussion in
positioning against
contagiousness
conversion costs
CPM
Darwin Awards, The
dBase
Dell, Inc.
Dell, Michael
design philosophies
desktop publishing
DeVries, Henry
Digital Equipment Corporation
Dilbert mission statement generator
directors, board of
building while bootstrapping
compensation of
management of
moving partner or founder to
pitches, discussion in
positioning, understanding
recruiting, assistance
types of
Disney Company, The Walt
Disneyland
Doerr, John
Draper, Fisher, Jurvetson
Drucker, Peter F.
Duveneck, Frank and Josephine
eBay
business model
seizing high ground
Edison, Thomas
Edwards, Lyle
Einstein, Albert
Ellison, Larry
evangelism and evangelists
and advertising
and branding
Calgary Flames Ambassadors
community, fostering
of Macintosh
paying, necessity of
recruiting
execution
executive summary
exercises:
Aeron chairs on eBay
background of famous entrepreneurs
can’t live without something
community building, printing cover designs and
customer experience
employees, knowing what you do
executive summary, focus on
explaining in first minute
first job, qualifications for
fonts, small sizes in pitches
lies of entrepreneurs, in your pitch
Macintosh, shortcomings of 1984 model
mantra, what’s your
manual writing
meaning, if you never existed
meaning, if your organization never existed
milestones replacing mission statement
partnership, changing financial projections
positioning, review of
positioning statement, simplifying
receptionist, knowing what you do
social efforts of companies
technical support experience
Toyota versus Rolls-Royce, owning
verb potential of names
videotaping your pitch
women, analyzing business model
exit strategies
Fairchild Semiconductor
favors
fear, of starting new company
Filo, David
financial projections
in business plans
consultants, use of to make
lie #1 of entrepreneurs
and partnering
first-mover advantage lie
Fishburne, Lawrence
Flushmedia
Forbes
Ford, Henry
Ford Motor Company
form versus function
Forrester
Frog and the Prince, The
Garage Technology Ventures
insufficient disclosure by portfolio company
investment banker quitting
layoffs
mantra, taking the “FU” out
naming of
patent for finding investors
T-shirts
Gartner
Gates, Bill
General Motors
get going
godfathers
Godin, Seth
gorilla markets
Green, Hunt
Green Bay Packers
Grigoryev, George
Guy’s Golden Touch
Hallmark Cards
Harley-Davidson
Hawaiian Islands Ministry
Herman Miller
Hertz
Hewlett-Packard
Hidden Villa
hierarchy of needs
hierarchy of traction
H. J. Heinz
Holy Grail, business plan as
Hummer
IBM
brand, lacking humanness
gorilla markets, seizing
mantra of
positioning of
IDG
Ikea
indexing, role in branding
Infiniti Fx
internal champions
internal entrepreneuring
internal rate of return (IRR)
intrapreneurs. See internal entrepreneuring
intuition, double-checking
iPod
irrigation pumps
Israeli Defense Forces
Jobs, Steve
A players, hiring of
background of
internal entrepreneur, off-the-scale example of
solitary entrepreneur, not being a
strength versus weakness of
Joos, Bill
Jupiter
Jurvetson, Steve
kamikazes
Kawasaki, Guy:
Apple hiring
Apple-DEC partnership consternation
assistants of
background of
meaning of his life
tinnitus of
Kawasaki, Rocky
Kawasaki’s Law of Premoney Valuation
key influencers
key metrics
Kindred Partners
Kleiner, Eugene
Kleiner Perkins Caufield & Byers
Krispy Kreme
Kumming
lead generation methods
letting a hundred flowers blossom
Levi Strauss
Lexus
lies:
Chinese soda
entrepreneurs, top ten lies of
first-mover advantage
of job candidates
of potential partners
liquidity
Lombardi, Vince
Lory, Holly
Lotus
Lotus Development Corporation
Macintosh
and Apple II
Apple hiring infected people
branding, ease of
catalyzing adoption of
desktop publishing
Guy’s interest in
Jobs, Steve, and
Microsoft application software
rejection by big companies, learning from
shortcomings of 1984 model
Macintosh Division
McKinsey & Company
Mail Boxes, Etc.
management team:
A players, hiring of
and partnerships
pitches
role in
and raising capital
mantra
hypothetical versus real
longevity of
tag line, versus
manuals, role in branding
March of Dimes
Maslow, Abraham
Mason, Heidi
MAT (Milestones, Assumptions, and Tasks)
Matrix, The
Meade, Bill
meaning, making
attracting board members
and business model
pitch, role of in
and raising venture and angel capital
and recruiting
and red pill
shipping early
Medtronic
men, stupidity of
Ménières disease. See tinnitus
mensch
big company versus startup
doing what’s right
helping many people
paying back society
mentor
Mercedes
microscope phase
Microsoft
bootstrapping, example of
brand without humanness
dominance of multiple sectors
Guy wanting to defeat
liquidity path for startups
Macintosh Division wanting to defeat
positioning (foolhardy) as old, big, dumb, and slow
Sun Microsystems wanting to kill
unbeatable in court
Microsoft Office
Miele vacuum cleaner
milestones
minichapters:
angel capital, raising
board of directors, managing
internal entrepreneurship
PowerPoint
reference checking
schmoozing
speaking and serving on panels
T-shirts, design of
Mini Cooper
Mission Statement Book, The
mission statements
Mobius Venture Capital
Montessori methods
Morgan Stanley
Morgenthaler Ventures
Moritz, Michael
Morpheus
Motley Fool
Motorola
naming products and companies
National Cash Register (NCR)
Navy Seals
Neo
Neoteris
NetFlix
New Client Marketing Institute
New Yorker, The
New York Times, The
niches, market
big company versus startup
niche thyself
Nike
Nirell, Lisa
nonconsumers
nondisclosure agreements
Novacain
Omidyar, Pierre
opposite test
Oracle
Orwell, George
oxygen, thinness at the top of organizations
Page, Larry
PageMaker
panels, speaking on
paranoia of inexperienced entrepreneurs
Parker, Dorothy
partnering
Apple, and: Aldus Corporation; Digital Equipment Corporation
big company versus startup
deliverables and objectives
e-mail, role of
internal champion, role of
large companies as partners
and lawyers
middles and bottoms supporting
out clauses
pitch format for potential partners
schmoozing and
spreadsheet reasons to partner
strengths versus weaknesses
win-win deals
written proposals, and
patents
PayChex
pitching
10/20/30 rule
answering the little man
behavior during
big company versus startup
catalyzing fantasy
detail, level of
first minute of
handing out presentation in meeting
investor pitch format
knowing the audience
length of
making memorable
one person talking
partner pitch format
practicing
rewriting
sales pitch format
sending presentation in advance
setting the stage
speaking and pitching, difference between
Pokémon characters
polarizing people
Porsche
Porsche, Ferdinand
positioning
against leader to bootstrap
big company versus startup
cascading the message
definition of
finding a niche
flowing with what’s working
making products and services personal
naming products and companies
opposite test
PR firm, role of
qualities of good
PowerPoint
circulating pitch in advance
font size
minichapter
optimal number of slides
PR departments and firms
Procter & Gamble
prototypes
proven people
Ps (product, place, price, and promotion) of marketing
PT Cruiser
publicity
Punahou
rainmaking
agnostics versus atheists
big company versus startup
gorilla markets, seeing
key influencers
lead generation methods
letting a hundred flowers blossom
managing process
rejection, learning from
sales pitch format
sucking down
talk, making prospects
test drives
umbrellas of decision makers
raising capital. See also venture capital
Raynor, Michael E.
reboot your brain
recruiting
assuming you’re done
big company versus startup
decision makers
delaying making an offer
hiring: A players; infected people; people with major strengths
ignoring the irrelevant
intuition, double-checking
lies of candidates
recruiting tools
reference checking
review period
Stanford Shopping Center test
Red Cross
red pill
reference accounts
reference checking
Reichert, Bill
Rezac, Darcy
Rock, Arthur
Roddick, Anita
Roizen, Heidi
Rolls-Royce
Rosen, Emanuel
Ross, Harold
sales. See rainmaking
Salesforce.com
San Jose Mercury News
Saturn
Scull, John
Sculley, John
seizing the high ground
selling direct, bootstrapping technique
Sequoia Capital
service business, starting as
7UP
sexism, defeating
Shaffer, Gary
SHITS (Show High Interest Then Stall)
shopping center test. See Stanford Shopping Center test
signature, in e-mail
Simons, Daniel, J.
Sinatra, Frank
Singapore Airlines
Skin So Soft
Sklarin, Rick
Southwest Airlines
speaking:
panels, participating on
pitching and speaking, differences between
principles of effective
top-ten list format
speeches. See speaking
Stanford Shopping Center test
Starbucks
starting
business model
getting going
internal entrepreneuring
making mantra
making meaning
Milestones, Assumptions, and Tasks (MAT)
startup organization skills
strawman job offer
sucking down
Sun Microsystems
Symantec
tag line, version mantra
Talk the Walk
tasks
tchotchkes
tectonic shifts
Teledyne
telescope phase
test drives
tinnitus
TiVo
top-ten list format
total addressable market
Toyota
traction
Tse-tung, Mao
T-shirts
umbrellas
unintended customers and uses
Unit 8200 (Israeli Defense Forces)
United Parcel Service (UPS)
United States Air Force
United Way, Hawaii
Univac
unproven people
U. S. Department of Justice
user interface, role in branding
valuation
venture capital
angel capital
building a business
cleaning up company
disclosing everything
Einstein’s train ticket
enemy, acknowledge or create an
herding cats
introduction, getting
investor pitch format
lies to investors
showing traction
trick questions of venture capitalists
understanding what accepting money means
valuation
venture capitalists:
entitlement, sense of
life of
telling lies to
trick questions of
Venture Imperative, The
Ventureone
VentureWire
verb potential, of good names
Vernetti, Amy
Walker, Thaai
Wall Street Journal, The
Wendy’s
Windows operating system
Winfrey, Oprah
women, smartness of
Woolworth, F. W.
Xomed
Yang, Jerry
Yankee Group