Lotta Jansdotter: Surface Designer, Lifestyle Goods What’s Your Creative Bug? Building Creative Confidence Craft Time A Room with a Muse Jill Bliss: Eco-Conscious Crafts Sharing Your DreamContents
CHAPTER 1 Your Creative Mind 10
Creative Mythology Lotta Jansdotter: Surface Designer, Lifestyle Goods What’s Your Creative Bug? Building Creative Confidence Craft Time A Room with a Muse Jill Bliss: Eco-Conscious Crafts Sharing Your Dream
CHAPTER 2 Your Business Mind 26
Quiz: Are You Entrepreneur Material? Business Plan Basics Designing Your New Career Sunshine’s Scarves: Crocheted Scarves Naming Your Baby Business Essentials A Team or Solo Effort What’s Your Legal Structure? Financing Your Business Beth Weintraub: Etched Metal Modular Art Record Keeping
CHAPTER 3 Your Personal Style and Your Products 52
Keeping It Real Creative Mission Statement Company Identity Denyse Schmidt: Quilts Starting the Ideation Process Capture Your Ideas Setting Goals Market Research Wool & Hoop: Crewel Kits Trend Watch Copying Your Creative Muses Using Images and Patterns Ashley G and Drew: Illustrated Prints Packaging Evaluating Your Products Protecting Your Work
CHAPTER 4 Production and Pricing Plans 74
Sourcing Raw Materials and Vendors In Fiore: Luxury Holistic Skin Care Products Buying Equipment The Manufacturing Life The Small Object: Curiously Small Crafts Internationally Made Pricing Your Products Creating a Pricing Formula Evaluating Your Prices Lovely Design: Found Paper Stationery
CHAPTER 5 Marketing and Publicity Strategies 94
Printed Materials Catalogs Getting Professional-Looking Pictures Online Presence port2port press: Letterpress Stationery E-mail Blasts Online Communities and Social Media Design*Sponge: Craft and Design Blog Be Your Own Publicist Press Kits Press Releases Hiring a Publicist Reaching for the Stars Advertising Creating a Marketing Plan
CHAPTER 6 Making Sales and Order Fulfillment 122
Online Store Etsy Retail Shows Renegade Craft Fair Consignment Wholesale System Necessities Poppi: Jewelry Designer Getting Paid Approaching Stores ReForm School: Craft and Design Boutique Trade Shows New York International Gift Fair Representatives Being a Good Salesperson Order Fulfillment Customer Service
CHAPTER 7 Ups, Downs, and Next Steps 160
Knocked Off Where Are the Orders? Variegated Inc.: Textiles Burnout Life in Balance Parent Entrepreneurs Hiring Employees How to Be a Good Employer and Boss Jonathan Adler: Potter, Designer Other Sources of Income Outgrowing the Home Base Growing Your Business Calling It Quits