PIVOT POINT: Your unconscious habits create your reality.You should sit in meditation for twenty minutes every day—unless you’re too busy. Then you should sit for an hour.
—ZEN PROVERB
WHEN THE economy began collapsing in 2008, Kevin Ward owned a real estate company. After a key partner pulled out, he knew things had to change. He sold the company, merging it with another franchise in Dallas–Fort Worth, where he was living at the time. It was time to pivot.
“I wanted to follow my passion: coaching and training real estate agents,” he said. “I decided to move to California.”
His first attempt to pivot, however, was short-lived. “I just didn’t have the confidence to get it off the ground and really believe in myself—that I could create a business out of it,” he recalled.
With his cash flow trickling to zero, Kevin opted to go back into an employee position as a trainer/recruiter for a real estate company. “I just went into survival mode,” he said. “I just had to make enough money to pay the bills.” But although working at that job paid the bills, it also wasn’t his dream. By 2011, he had had enough. “I made a decision. ‘You know what? I’m done surviving.’ ”
Being fed up was a starting point, but Kevin wasn’t sure where to go next. He did know, however, that he’d stopped growing. “I had stopped investing in myself. So I started reading again, for my own personal growth, not my job. And then I signed up for Tony Robbins’s UPW [Unleash the Power Within].”
About the same time, Kevin attended our free program, the Millionaire Mind Intensive, and within weeks he had joined our Quantum Leap program.
“I told Julie, who was my girlfriend at the time, ‘I’m quitting my job. I’m going to give my notice in December.’ I launched my company four months later.”
At launch time, however, Kevin was broke and only thirty days away from having no income at all. But he forged ahead. “I offered a monthly group coaching program, and I signed up nine people. So I had a total income of eight hundred dollars—a month!”
Three weeks later, Kevin got his last paycheck at work and kept building his business. But things got worse before they got better. He ran out of money. He had to move out of his apartment. He and Julie broke up.
“I ended up renting an unfurnished bedroom in an apartment from a single mom,” he recounted. “I slept on an air mattress for nearly a year, and I built my company.”
It wasn’t easy. Kevin was so broke that he took his lunch to the New Peaks business training events he was attending because he couldn’t afford to eat at the hotel. “I didn’t have much of a lifestyle,” he said. But he persisted. And it paid off. In 2014, Kevin did another launch. This time, he would make $75,000 in seven days.
Things began to change quickly. Kevin and his girlfriend got back together. They were married and could afford the wedding of their dreams. Kevin makes more money than he ever did before, and he has a lifestyle that allows him to stay balanced and happy.
That’s quite a pivot. But there’s a gap in Kevin’s story. How do you go from earning $800 in a month to $75,000 in a week? It’s a huge leap. What was Kevin doing during those months in an unfurnished rented bedroom that allowed him to pivot so dramatically?
What he was doing, it turns out, wasn’t a leap at all. But it was deliberate and persistent. And more than anything, it was consistent. To pivot, he used a principle I call ritual to stay focused, stay positive, and continue to move forward, even when things were at their toughest.
In Secrets of the Millionaire Mind, T. Harv Eker uses a simple metaphor to explain the results we get in life. He argues that your outer world is really a “printout” of your inner world:
For example, let’s suppose you’ve just written a letter on your computer. You hit the print key and the letter comes out of your printer. You look at your hard copy, and lo and behold, you find a typo. So you take your trusty eraser and rub out the typo. Then you hit print again and out comes the same typo.
What’s going on here is that the real problem cannot be changed in the “printout,” it can only be changed in the “program.”
Harv’s simple explanation belies a deep truth: Your reality—the results you get in life—is created by the equivalent of a program (how you think). If you want different results, you need to change the program.
The problem is that much of the time we’re not in control of the program.
Have you ever been driving and then realized that you have almost no recollection of the last ten minutes? During those ten minutes you made hundreds of minute adjustments to your position on the road. You may have passed other hurtling pieces of steel with only feet to spare. You might have adjusted the volume on your stereo, read a series of billboards, planned your lunch, and thought about an old friend. Perhaps you took a call on your cell phone, drank half a cup of coffee, and made note of the new home under construction on a nearby hill.
For several miles you’ve been piloting more than two thousand pounds of metal at sixty miles an hour—arguably the most dangerous task you’ll do all day unless you’re a BASE jumper—and you have no recollection of any of it.
That is the power of habit.
Habits are unconscious neural procedures that we create over time, and they run a huge part our lives without our being aware of them. They’re an autopilot of sorts, and in many respects that’s a good thing. Without them we’d have a hell of time getting through the day. Remember the first time you drove a car? Imagine if you’d been sent out on the freeway at top speed with a cup of coffee in your hand and told to call the office and resolve a complaint from a challenging customer—without the habit of driving ingrained into your body. You’d have been lucky to arrive alive.
Because your driving skills have been habituated, you can delegate them to the parts of your brain that run automatic programs. That’s how you can have amazing ideas in the shower while still managing to wash your hair. It’s how you can walk and chew gum or drive and drink coffee. Without habits, we’d be in trouble.
But habits have their downside, too. Smoking is habitual. So is checking your phone when you should be working or focusing on something else.
And habits aren’t all physical. We have thinking habits, too. We have automatic mental processes that are triggered just like physical habits. The chime of your phone triggers the habit of looking at the screen without your having to consciously plan to do it. But a setback at work or an argument can trigger a mental habit, too—a state of mind or a pattern of thinking that you fall into without thinking. Mental habits can make us pessimistic and depressed. They can make us angry or lower our confidence. All without our even realizing it.
In fact, our inner world—how we think and feel—is controlled by habits far more than we’d like to believe. Just as we drive on autopilot, we slip into autopilot when we think. Which means that the program Harv Eker talks about that’s running most of the time and determining our results is unconscious.
PIVOT POINT: Your unconscious habits create your reality.
It all can seem a little dismal at first. Discovering that much of your life is being run by primitive brain wiring without your knowledge or conscious consent can be more than a little disturbing. It’s a bit like waking up to discover you’ve been living in the Matrix.
But learning the truth about habits is also freeing. Habits are, after all, just repeated activities that become automated. You weren’t born knowing how to drive; you learned. You drove jerkily at first, weaving across your lane. You learned to back up—awkwardly. You popped the clutch, slammed the brakes, and jammed the gas pedal.
In short, you just practiced until one day you could drink a coffee at sixty miles per hour while singing at the top of your lungs and banging on the steering wheel. Driving might be habitual now, but you built that habit consciously.
So why can’t you build other, even better ones? The answer is that you can.
Knowing that much of how you operate is habitual gives you a new tool for change: creating new, better habits. To get different results, you need different habits. To pivot, you need to create habits that run the life you want to have, not the life you’re already living.
PIVOT POINT: To pivot, you need to create habits that align with the life you want to have, not the life you already have.
If you’ve ever tried to start a new habit, such as exercising or eating better, you have firsthand experience with habits. You also know how difficult it can be—in fact, it can seem downright impossible at times.
Yet forming new habits is critical to pivoting. As Harv points out, you simply cannot get different results until you change the program. And since the program is habitual, you must change your habits in order to pivot. You can’t start a business, for example, with your old habits. After all:
• Your habit of sleeping in and getting to work just in time won’t leave you any extra time to start a business.
• Your habit of thinking I’m not a businessperson won’t allow you to learn what you need to know to become an entrepreneur.
• Your habit of eating poorly or screen gazing until late at night won’t give you the energy you need to invest in your business.
All those things are habits. And for you to pivot, some of them are going to have to change. But how?
At a neurological level, habits are wired connections in the brain that are strengthened over time and with repetition. When you learned to brush your teeth as a child, you did it awkwardly at first, gradually improving until it was effortless and unconscious. During that period, your neural wiring for that activity was being strengthened by repetition. Now your toothbrush habit is so ingrained that when it’s triggered—say, by getting ready to leave the house in the morning or getting ready to climb into bed—it happens effortlessly and almost without thinking.
Next time you brush your teeth, try doing it with your other hand. What is normally a mindless task suddenly becomes challenging. Not only will you find it awkward, but you’ll discover that your focus narrows to that task alone as your brain tries to process it differently. Whereas you might usually mentally review your to-do list or dream about your upcoming vacation while brushing your teeth, you’ll now find you’re focused solely on trying to get your hand to move in the direction you want it to. It’s a humbling experience.
How can we create new habits? Creating a habit takes two fundamental things: the repetition of the action—thinking or physical—and the actual time to make that happen. You can’t, for example, learn to drive well and automatically without actually driving a lot. And you can’t drive a lot without putting in time behind the wheel. Spend enough time brushing your teeth with your “wrong” hand, and it will eventually be as easy as with the original hand—but you have to put in the time doing the action.
The same applies to your new pivot habits. You’ll need to make time to create them.
But what new habits? Every pivot is different; whether you want to become a landscape painter, a computer programmer, a business owner, or a writer, the job requirements are different. But there are four clusters of habits that are common to almost every pivot.
Education. Personal development is common to every pivot. It’s a part of the journey of every pivoter in this book, and it will be part of yours, too. This book is an example. Taking a course to learn how to teach English as a second language is an example.
Good health. You need energy to pivot. Positive energy, and lots of it. Some of that is going to arise out of your ability to develop healthy lifestyle habits. Exercising daily and preparing your own healthful lunch are examples of health habits that can energize your self-reinvention.
Productivity. Pivoting often requires taking on more work. Starting a small business while you continue to work requires you to be more effective. Writing a screenplay while you keep your day job means you’ll need to develop a habit of daily writing. The good thing is that you don’t necessarily have to do more, you just have to do better. Swapping a bad habit (excessive television screen time) for a good one (daily writing) can deliver remarkable results with no extra time.
Mind-set. Your attitude and how you respond to both opportunity and setbacks are critical to pivoting. You need to develop habits that help you foster a positive mind-set, help you understand yourself, and increase your sense of control over your life.
And now the big question: How do you do it? Developing habits requires deliberate practice, and that can happen only if you make space for that practice in your life. But if you’re like most people, space is one thing you feel you don’t have enough of. How can you create the time needed to build the new habits that are desperately important to reinventing yourself? How can you make the time to change your lifestyle and your thinking? To learn new skills? To master a new mind-set around change?
The secret in creating space lies in creating a ritual—a master habit for driving momentum in your pivot.
PIVOT POINT: A ritual is the “master habit” for your pivot that allows you to create other habits.
A ritual is simply a sequence of events that’s repeated, usually at the same time and in the same place. You can think of a ritual as the “master habit” of your pivot. It’s a routine, performed regularly, that lets you build other routines. That’s exactly what Kevin Ward was doing in his rented room with the mattress on the floor.
Kevin’s ritual is composed of a series of daily practices, ranging from things as simple as drinking water and breathing deeply to exercising, reviewing goals, and journaling. “It’s the habits,” he maintains, “that really are the foundation, the building blocks, of success. Just having that ritual of doing things is very, very powerful.”
Powerful indeed. Kevin’s gone from reading very little to reading a book a week, every week. He exercises daily. And his business results speak for themselves.
Remember Keith Leon, who struggled to pivot until he let go of the plan? A ritual was the missing piece—the bridge between overplanning and having no plan at all. “Instead of doing what I thought I should do each day,” he said, “I would sit down, take a few deep breaths, ask one question, and then sit and wait for the answer. I was calling out to someone or something at a higher frequency than my ego or my little mind to lead me, to guide me, and to show me the way. I would not be moved until I got the answer to the question I had asked. I started to see flashes, hear the answers, and started to download next steps. I was hearing a voice, and it was telling me what to do next. I would get up and take action on what I was led to do.”
Keith’s simple ritual helped him go from a failed business launch to a bestselling book and a complete pivot in just one year.
Just as every pivot is different, so is each pivoter’s ritual. Some people meditate, and others choose simple, quiet contemplation. Whereas you might begin your ritual with a morning run, another person might begin his or hers with journaling and a cup of tea.
In order for a ritual to work, though, you need to do it consistently. That’s why the best rituals have common elements.
Rituals have a morning component. I won’t insist that you become an early bird, but consider this: The easiest way to preserve a ritual and protect it from the world around you is to do it first. The morning is the one time of day when you can truly control your time. You may want to place some parts of your ritual in the evening or spread them throughout the day, but if you want to be sure something happens, the best time to do it is when you wake up.
Although Kevin does some things, such as journaling, before bed at night, much of his ritual happens in the morning, before the events of the day can snatch the time away from him.
Rituals are scheduled. The philanthropist Michael Milken is a successful entrepreneur. In the late 1980s, a former teacher of mine was in New York to meet him to discuss a real estate deal. They met in Mr. Milken’s conference room. While they talked, someone opened the door. “I hate to interrupt you,” the person said, “but this very important deal—they need an answer from you. When can we tell them that you’ll have a response?”
Mr. Milken took out his Day-Timer, looked at the calendar, and said, “The next time I have scheduled myself to think is Thursday at ten A.M., so I won’t be able to get back to them until Thursday afternoon at five P.M.”
My mentor couldn’t believe his ears and asked, “Mr. Milken—scheduling time to think? What do you mean?”
Mr. Milken answered, “I schedule time to think. That’s what I do. I don’t make any important decision unless I’ve scheduled time to think ahead of that decision.”
Mike Milken schedules time to think like he schedules meetings. You can do the same. You don’t have to be a billionaire.
Establish a specific time each day when you can think about the most important things in your life. If you’re always busy with other things, expecting the right answer to pop into your mind is like waiting for lightning to strike—it’s not going to happen when and where you need it to, if at all. Just fifteen minutes, just a few times a week, and you’ll find yourself feeling more in control and making better choices than ever.
Rituals are daily. If you exercised for three hours once a month and sat at your desk the rest of the time, would you consider yourself healthy? What if you ate nothing but a salad for a whole day, then fast food for the next twenty-nine? Would you consider that healthy?
For rituals to work, consistency is more important than duration. It’s better to do a ritual for ten minutes every day rather than an hour once a month. Why? First of all, habits are built by repetition. Lots of repetition. And doing something twelve times a year is no way to build a habit.
Second, even a few minutes a day is something you can build on. And once you hit your stride, you’ll find that time expanding all on its own. One minute of meditation is something you can build on. One push-up a day is something you can build on.
Small and steady builds momentum. Focus on the daily part of the ritual structure and worry less about how long you do something for. You can always make the habit last longer. It’s building the habit in the first place that takes time.
Rituals are sacred. Teawna Pinard, who pivoted with a Big-D decision spurred by the help of her young daughter, learned the value of ritual to take control of her time and stay focused on her vision. She also learned the value of keeping her ritual time sacred and inviolate.
“There are certain things that are nonnegotiable in my life,” she said. “Health is one of them, because I need the energy, the clarity, the focus, to be able to do all the important work that I need to get done. And I need to be able to be present, fully engaged and present, when I’m doing those things. So there are certain rituals that I subscribe to. I used them for years, and they are instrumental in helping me stay on course and laser-focused on my most important tasks and goals.”
Teawna’s ritual includes meditation, goal reflection, exercise, and gratitude work. And she protects that ritual as if it’s a hidden treasure.
Because it is.
Your ritual is the critical space for making your first pivot baby steps. It needs to be carefully protected, nurtured, and grown. It needs to be seen as sacred and treated accordingly.
PIVOT POINT: The best rituals have a morning component. They are scheduled, daily, and sacred.
In the eighteenth century, when he was only twenty years old, the ever-industrious Benjamin Franklin developed a system to improve his character. In his quest for “moral perfection,” Franklin committed himself to thirteen virtues. To track his progress, he created a small book of charts, in which he could make a mark each time he violated one of the virtues, such as humility, moderation, or resolution.
Franklin never did manage to achieve his goal of moral perfection, but he did feel as if he were a better and happier man for having tried. And considering he went on to become a successful author, entrepreneur, artist, and founding father of the United States, I would tend to agree.
During my pivot, I adapted Franklin’s approach in the form of something I call a Code of Conduct. I have used this Code of Conduct to start my day for more than seven years at this point, and I’m going to share it with you now. My Code consisted of a list of experiences—states of being—that I wanted to experience on any given day. I started with thirteen states just like old Ben. I wrote the states in the form of declarations, such as:
I experience gratitude today.
I experience a positive and harmonious attitude today.
I experience myself adding value to other people’s lives today.
I experience a peaceful, easy feeling today.
I experience myself living by a higher standard today.
I experience living in absolute integrity and kindness today.
I experience having faith in my faith today.
I experience myself creating solutions today.
I experience living with a fearless heart today.
I experience myself feeling the presence of God today.
I experience myself being healthy, wealthy, and wise today.
I experience, receive, and manifest miracles today.
I experience forgiveness today.
I still have the original piece of paper I wrote my Code of Conduct on. It’s yellowed, faded, torn, and taped, but many years after I created it, I still pick up that worn piece of paper each morning to start my day. It’s the keystone of my three-part morning ritual.
My day starts by sitting up in bed, putting my feet on the floor, taking a healthy pause, and saying, “I love my life.” Then I sit in a quiet place for just five or ten minutes. I pull out my Code of Conduct and read through each of the thirteen statements on it. The first one is always gratitude, because it instantly puts me in my heart space. I allow myself to think (and even say out loud) some of the things that I am grateful for—like being alive and breathing, my family, and all the other people sharing the planet with me at this time (things like that).
It takes only a few minutes, but the positive and inspiring thoughts never fail to create a physiological change in me.
I always eat something, slowly. No matter how busy my schedule might be, I take a few minutes to slowly and peacefully consume an appropriate amount of food, remaining in the quiet, meditative state that I created in step 1.
This part of my ritual is indispensible to me. Not only am I setting a clear intention for how I want to live my life, but I can create many of these states, like gratitude and faith, in those first few moments of the day. They’re easy wins.
Next, while I’m still relaxed and unhurried, I ask myself a critical question: What is the most important work of the day? What I’m seeking here is not the most urgent task but the most important—the critical inch, as Tim Ferriss called it in his book The 4-Hour Workweek. It’s the most critical aspect of a project, the task that will make the biggest difference to my success that day.
The morning is the perfect time to ask the question. When you focus on the critical inch first each morning, you train yourself to focus on and do what’s most important, first. And once you’ve done it? The day is yours. If you want to clean your desk, comb through e-mail, post to social media, or hang out at the water cooler, then go for it. Because if you move that critical inch every day without fail, you’ll eventually reach your goal.
I believe that the way you begin your day is the most important part of your day. Start right, and your odds of having a happy, productive, intentional day skyrocket. There’s nothing superhuman about this morning routine. It costs nothing more than the price of a few bites of food. But the results are miraculous. It takes only a few minutes to create your mind-set, nourish your body, and decide what’s truly important, but when you commit to those minutes, you create the foundation for an amazing day.
Now that you understand both the power and the nature of a great ritual, how can you create yours? What are you going to do in your ritual?
Here are a few suggestions that have worked well for many pivots.
Meditate. I tell our students that the mind is like a puppy. If you allow it to do its own thing, it will chew your shoes and eat your furniture. Left to its own devices, it will wreck your house.
Your mind, like your body (and a puppy), needs to be trained. And that’s exactly what meditation is—it’s a discipline for training the mind.
For me, meditation is simply a quieting of the mind in a gentle way. You can allow your mind to do whatever it wants to do without any judgment. Like a puppy, you can gently guide it back to a place of stillness each time it wanders. You can find more meditation instructions in the 21-Day Pivot Plan at the end of the book.
Exercise. There is almost no better way to elevate your mood, boost your energy, and transform your day than exercise. You can move your body any way you choose, but whatever you do, don’t be fooled into thinking of exercise as having to join a gym or take a class. A simple walk will deliver enormous benefits. In fact, walking is a habit that meshes with pivoting for many reasons—you get time to think or to connect with others while you exercise. Steve Jobs was famous for conducting meetings while taking a walk. No special skills or equipment required.
Visualize. Many pivoters allocate a portion of their ritual to reconnecting with their vision and their goals by crafting an image in their mind of what it is they want.
Visualization is an amazing practice. All it requires is five minutes of your day. You could make time to visualize after your meditation, gently directing your quieted mind toward visualizing whatever you intend to create that day, in as much vivid detail as possible. For Kevin, it’s his goals. He spends seven minutes setting them each day and seven minutes visualizing them.
Write. Journaling is a popular ritual among successful pivoters. The simple act of jotting down the successes of your day, working through emotional events, or capturing the things that strike you as important can be incredibly powerful.
You don’t need to be a professional writer to do this. You’re not writing for anyone but yourself. You can print in sloppy block capitals with terrible spelling and grammar. Each evening, Kevin lists five things he’s grateful for and five “wins” from the day.
Read. Andrew Carnegie called libraries a “never-failing spring in the desert,” and books are a never-failing means of support for your pivot. Whether you need help for a specific task, strategies for personal growth, or just a boost of inspiration for your own life change, reading is an essential part of any ritual.
Don’t consider yourself a reader? Consider listening to audiobooks instead. You can turn your daily drive or walk into an opportunity to learn.
Review. Kevin Ward’s ritual includes reviewing his goals daily. “It was mind-boggling to realize,” he said, “how much you’re accomplishing when you have clarity. You start seeing it and you go, ‘Wow. I get stuff done.’ ”
Kevin uses a goal-tracking system and moves goals from one list to another after they’re completed. After tracking himself this way for some time, Kevin was amazed to discover that he was getting hundreds of things done—more than 160 goals in 2014 alone.
Appreciate. I begin every day the exact same way: I wake up, put my feet on the floor, and say, “I love my life.” In doing so, not only am I expressing gratitude—believe me, I truly do love my life—but I’m also placing my attention in a specific place. I’m starting the day with a focus on the positive, not the negative. Gratitude is a well-established strategy for increased happiness—not a bad return for a few moments a day.
Celebrate. Don’t be afraid to carve out special times in your ritual to acknowledge how far you’ve come. It’s not just self-congratulation but also a special form of gratitude that acknowledges the results of your efforts. Don’t diminish your progress by failing to recognize even a small win.
You don’t need to do all these things daily. The great thing about rituals is that they’re yours. You get to decide which ones will be your everyday practice and which to add on when appropriate. Just remember that the objective is to build new habits to fuel momentum in your pivot. That means consistency trumps all. Start small—as small as you can—and slowly build. Think daily and construct your ritual accordingly.
Remember, you’re not going to do this perfectly right away. Right now you’re operating on habits that have been with you almost your entire life. So cut yourself some slack.
Start easy. Think you don’t have time? Commit to one minute a day. Just one minute each morning. It’s so small, you can’t make an excuse not to do it. And it’s so small, it’s not scary. It’s so small that it’s truly sustainable.
One minute of quiet thought, in the same place at the same time, is something you can begin and sustain. A commitment to meditate for twenty minutes, hit the gym, read a book, plan your day, and repeat affirmations is a recipe for early failure.
Don’t worry if you miss a day. Don’t let one missed day spoil your change. If you miss a day, just pick up again the next day where you left off. Kevin’s ritual, at first, happened only about 30 percent of the time. But he continually recommitted, increasing his ritual until he had done some elements almost every day for a year. “By then,” he said, “I had it internalized.”
Use simple tracking. Get a calendar and mark each day you do your ritual. You’ll be surprised at how much you can accomplish and how inspiring an unbroken chain of “ritual days” can be.
PIVOT POINT: To build habits, focus on consistency. Start easy and grow.
Ritual is the missing link between a step-by-step pivot plan and a complete seat-of-the pants reinvention. It brings the reassuring predictability of routine but allows for flow, creativity, and flexibility. It lets you feel sure while you stay adaptable. It’s also such a critical part of your pivot that when you reach the action plan at the end of this book, you’ll discover it’s one of the very first steps in pivoting.
Rituals are also about creating space—the time, mental clarity, and even physical space to reinvent yourself. Although Kevin’s finances were troubled, they forced him to simplify his life, which left him with fewer things to manage and maintain and more time and mental space to focus on his business.
Do you need to sell your home to pivot? No. But it’s worth considering how you might bring the idea of simplicity to your world. Can you declutter? Can you reduce or eliminate obligations that are bogging you down? Can you simplify your finances? Balance your budget? Some of the great entrepreneurs and great minds of history, such as Steve Jobs and Albert Einstein, wore the same style of clothes every day to simplify their lives and leave them more time to focus on what was most important to them.
Perhaps one of the great hidden results of ritual, though, is the increased sense of productivity and control. A morning ritual is something that’s yours. It’s happening at a time that you create and you control. No one can take it from you unless you choose to let them. It’s a time for you and your pivot dreams.
Every day that you go through your ritual, you move your pivot forward. You change your program to something that better serves your reinvention. Your identity begins to shift—you become the kind of person who seizes the day, who makes things happen. You relabel yourself. You gain momentum. As Kevin said, “I’m not a procrastinator anymore. I’m a doer.”
PIVOT POINT: Rituals are about creating mental, temporal, and physical space in which to build momentum.
Of course, Kevin didn’t pivot by spending all his time meditating in his office. As the saying goes, you need to “pray, but move your feet.”
Kevin used his ritual to build momentum. To take action.
What action? As every successful pivoter knows, change doesn’t happen in a vacuum. You can’t pivot alone.
You need other people. That’s the subject of the next chapter.