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From Brokerages to Robo-Advisors

How to Choose Your Investment Services

Chapter Overview

  • Investment Advisors – Understanding Commissions & Credentials

  • Online Investment Advisors

  • Robo-Advisors

  • Stock Market Apps

Planning is bringing the future into the present, so that you can do something about it now.

– ALAN LAKEIN

As a beginner-level investor, especially if you plan on putting significant sums of your money into investments, you should not try to go it alone. Too many books, blogs, and TV personalities try to convince investors that, thanks to their ironclad advice, the services of a financial advisor are no longer needed. And this message resonates, because people tend to be naturally skeptical of their financial advisor’s usefulness. “Why do I keep paying them?” they may ask. “I would have made more money if I had taken all of my assets and put them in that mining stock I was scoping out last year.” And maybe you would have, but that does not mean that it was a wise or sensible investment at the time.

The financial services industry is brimming with products and services claiming to provide investors with support, advice, and opportunities; and yes, many of these offerings are overpriced and hardly useful. Nevertheless, getting the right help at the right time from the right party could make a world of difference both for your portfolio and for your overall comfort with the market.

It is an interesting time in the financial services industry. Robo-advisors are making a big commotion in the marketplace, offering algorithm-based portfolio rebalancing and other financial management services. Is the financial advisor profession becoming antiquated? Is it time to take my thirty years of industry experience and call it a day? For many reasons—several of which I will share with you in this chapter—I believe the answer is no. Though robo-advisors certainly offer compatible utility for some investors, many others undoubtedly benefit from a human touch. It turns out that certain of the intricacies, uncertainties, and anomalies that go into financial planning cannot be duly serviced by ready-made advice derived from a basic risk tolerance questionnaire.

Your choice of investment services depends on a multitude of factors, including (but not limited to) the following concerns:

In this chapter, we will review some of the avenues available in the pursuit of good quality investment services.