Appendix B

Danney Williams, a case study of political communication through the new media

Bill Clinton’s Black Son BANISHED—The Story of Danney Williams (36 million viewers on 24 different platforms

(950K Views Added) Bill Clinton’s Son—Danney Williams

(480K Views Added) Arkansas State Trooper CONFIRMS delivering Xmas presents to Danney Williams

Danny Williams Page—https://www.facebook.com/Danneywilliam/

10.9 Million Total Reached

1.49 Million Post Engagement

Over 7.5 Million Views

Banished 1,484,068 views

Black Guy Calls Out Hillary—78,341 views

Arkansas State Police Deliver Christmas Gifts…—671,071 views

Bill Clinton’s Son—Danney Williams appeals to…—1,016,616 views

Black Lives Matter—1,189,814 views

All publicity good publicity, so thanks Trevor Noah…—50,780 views

Bill Clinton Son—471,433 views

Bill Clinton “Son”—Danney Williams Banished By…—620,264 views

#BlackLivesMatter guest Laire on CNN brings my…—37,596 views

CNN Chief Jeff Zucker issued a black out, so…—43,475 views

Hillary Clinton Banishes Danney Williams—45,152 views

I thank one of my supports for changing, “Justice for…—109,250 views

Danny Williams is the son of Bill Clinton—332,997 views

I thank one of my supporters for asking…—188,998 views

Instagram:

Final 3:

Reach: 995,000

Views: 675,000

Previous efforts after funding netted…

Reach: 376,000

Views: 167,000

The people viewing these videos were not already fans of the page and centered in highly populated African American cities across the US and interests of our key DEMO (Rappers, Black Culture, ETC).

Attachments area

Preview: YouTube video Bill Clinton’s Black Son BANISHED—The Story of Danney Williams

Preview YouTube video Bill Clinton’s Son Danney Williams

Preview YouTube video Arkansas State Trooper CONFIRMS delivering Xmas presents to Danney Williams