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I Never Metamucil I Didn’t Like

Date:		Tue, 20 May 2003 14:15:39 -0700 (PDT)
From:		“Gabe Kaplan” <gabe@gabekaplan.com>
Subject:		I never Metamucil I didn’t like
To:		cagarc@procgam.com

Dear Ms. Garcia,

As Will Rogers once said, “I never Metamucil I didn’t like.” I’d have to agree. For the past six years, I’ve been using your wonderful product. Regularly, you might say. My only complaint: it took me awhile to find out about your product. You don’t have an effective advertising campaign. Take Wheaties, to sell their cereal to kids they put major sports stars on the box - Tiger Woods, Michael Jordan, etc. How about this idea to help sell your products to the proper demographic: pictures of constipated celebrities.

How would the public know who’s constipated? You show before-and-after pictures of a noted celebrity. Before, stuffed up and uncomfortable. After, cleaned-out and ready to tackle the world. I’ve enclosed two pictures of myself to show how effective I believe this advertising ploy can be.

Where do we go after Kaplan, you might ask? The choice is endless. Believe me, I don’t know one older celebrity who isn’t constipated. Let’s just say it’s all we talk about at celebrity autograph shows. So let’s get this campaign off the pot, Metamucil. No sense flushing away valuable time. Let’s get this movement going. I’ll stop myself at this point.

The ball’s in your tank,

Gabe Kaplan

gabe@gabekaplan.com

270 N. Canon Dr.

Suite 1404

Beverly Hills, CA 90210

PS Let’s get some more new flavors.

before Metamucil

after Metamucil

Date:		Mon, 02 Jun 2003 14:17:30 -0400
From:		“Carmen Garcia’ <cagarc@procgam.com>
Subject:		Re: Follow-up
To:		gabe@gabekaplan.com

Dear Mr. Kaplan,

I apologize for the delay in responding. I submitted your offer to the team but decisions about current adds have been made.

Thanks you for your interest in our products.

Sincerely,

Carmen S. Garcia, Ph.D

External Relations / Personal Health Care

Procter & Gamble