Anthony Kennada is a B2C marketer trapped in a B2B body.
As the founding chief marketing officer at Gainsight, Anthony and his team are credited with creating the Customer Success category—a business imperative, profession, and software category that helps subscription companies grow sustainably by becoming customer obsessed. By focusing on human first community building, content marketing, live events, and creative activations, Anthony and his team developed a new playbook for B2B marketing that built the Gainsight brand and fueled the company’s growth.
At Gainsight, Anthony was responsible for the company’s global marketing strategy, including demand generation, brand and communications, product marketing, company enablement, and inside sales. He and his team created the Pulse community of Customer Success professionals, which in its first seven years welcomed over 25,000 executives to conferences on three continents and 50+ chapters of PulseLocal communities across the globe.
Gainsight has been recognized by Forbes as one of the top 100 private cloud companies in the world and as one of America’s Most Promising Companies, by Deloitte as one of the fastest growing companies on the Technology Fast 500, by Inc. magazine as one of the top companies in America, and by Fortune magazine as one of 20 Great Workplaces in Tech.
Anthony has received the following distinctions:
Anthony has previously worked at Box, LiveOffice, and Symantec, and serves as an investor, advisor, and board member to enterprise software startups around the globe.