Book 4

Sourcing Merchandise

Contents at a Glance

1. Chapter 1: Understanding eRetail Marketing
   1. Marketing to Your Customers
   2. Knowing the Current Market
   3. Catching Trends in the Media
   4. Finding eBay’s Soon-to-Be-Hot Sellers
   5. Taking Aim with a Six-Month Merchandise Plan
   6. Pulling Together Your Inventory Data
   7. Using Formulas to Calculate Business Data
2. Chapter 2: Sourcing Merchandise Like a Pro
   1. Tips for the Modest Investor
   2. Buying for Retail: The Basic Course
   3. Buying Wholesale
   4. Buying Online for Resale
3. Chapter 3: Profiting by Selling for Others Online
   1. Getting Organized to Sell for Others
   2. Competing with the Drop-Off Stores
   3. Understanding the “eBay Valet” Program
   4. Promoting Your Consignment Business
   5. Handling Your Business Professionally
4. Chapter 4: Sourcing, Liquidation, and Drop-Shipping
   1. Know the Lingo of Merchandisers
   2. Salvage: Liquidation Items, Unclaimed Freight, and Returns
   3. Staying Safe When Buying Online
   4. Dealing with Drop-Shippers