Book 6

Extending Your Reach

Contents at a Glance

1. Chapter 1: Developing Your Own Web Presence
   1. Know Why Your Web Presence Is Important
   2. Free Web Space — A Good Place to Start
   3. Paying for Your Web Space
   4. Naming Your Baby
   5. Registering Your Domain Name
2. Chapter 2: Marketing Tools for Your Web Presence and Social Media
   1. Advertising with Google AdWords
   2. Getting Your Site Visible on a Search Engine
   3. Casting for Customers in Social Media
   4. Building a Community on Twitter
   5. Making Friends and Fans on Facebook
3. Chapter 3: Tapping PayPal to Expand Sales
   1. Enabling PayPal Payments on Your Website
   2. Incorporating the Payment Buttons
   3. Repeating the PayPal Button Process
   4. Going Mobile with PayPal Here