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Index
Copyright
Letter to the Reader
1 Design-Driven Innovation
Part One
The Strategy of Design-Driven Innovation
2 Design and Meanings
3 Radical Pushes
4 Technology Epiphanies
5 The Value and the Challenges
Part Two
The Process of Design-Driven Innovation
6 The Interpreters
7 Listening
8 Interpreting
9 Addressing
Part Three
Building Design-Driven Capabilities
10 The Design-Driven Lab
11 Business people
Appendix A: Companies, Industries, and Markets Discussed in This Book
Appendix B: Implications for Education and Design Policies
Notes
About the Author
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