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Index
Acknowledgments
Introduction: A Developer’s-Eye View
1. The Product: Second Life, Capital, and the Possibility of Failure in a Virtual World
2. Tools of the Gods
3. Knowing the Gamer from the Game
4. The Birth of the Cool
5. Precarious Authority
Appendix A: The Tao of Linden
Appendix B: The Mission of Linden Lab
Notes
Bibliography
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