Like My Stuff by Petouhoff, Natalie L. -- Read -- Imperial Library of Trantor

Index

Cover Title Page Contents Introduction Chapter 1. Why Do Business on Facebook?

Be Where Your Customers Are The Future of One-Stop Facebook Shopping Social Network Fatigue and Opting for F-commerce How Facebook Could Provide Better CRM Facebook Social CRM Facebook’s Potential for One-to-One Marketing Facebook API: A Graph of What People Care About Facebook as a Marketing Funnel

Chapter 2. How Does F-commerce Work?

Facebook Storefronts How to Display an F-commerce Store on Facebook Enhancing Your Website with Facebook

Chapter 3. Completing F-commerce Transactions Inside Facebook

JCPenney Silver Kandi

Chapter 4. Facebook Storefronts as Gateways to Brand Sites

Best Buy BabyAndMeGifts.com Livescribe F-commerce Pop-Up Shops

Chapter 5. Social Marketing with Facebook Plug-ins

Word-of-Mouth Power Levi’s Friends Store

Chapter 6. Linking F-commerce and E-commerce

1-800-Flowers

Chapter 7. Utilizing Facebook Credits for F-commerce

Warner Brothers

Chapter 8. Creating Convenience with F-commerce Gift Cards

Starbucks Coffeehouse Victoria’s Secret

Chapter 9. F-commerce Exclusive Offers, Discounts, and Rewards

Chile Monster iTunes Pantene

Chapter 10. Customer Interaction and F-commerce

Macy’s Magic The NBA Wet Seal

Chapter 11. Engaging Customers on Facebook

Spicing Up Old Spice Diapers.com Adult Swim

Chapter 12. Customer Support as Added Value on Facebook

Avon’s mark. Brand

Chapter 13. Creating Word-of-Mouth Buzz to Drive F-commerce

Jennifer Lopez Lady Gaga

Chapter 14. Socially Responsible F-commerce

Old Navy Ettitude

Chapter 15. Customer Service Enhanced with F-commerce

Mighty Leaf Tea PlayStation Delta

Chapter 16. Capturing Customer Data with F-commerce

How Might Timeline Affect F-commerce? Delivering Content for Success with Timeline How to Track Your F-commerce Success How to Quantify F-commerce The F-commerce Customer Value Chain Value of Ambassadors and Influencers Driving Sales with F-commerce The Value of a Facebook Fan Facebook Can Be the Decisive Factor for Commercial Success

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