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Index
Cover
Also by Guy Kawasaki
Title Page
Copyright
Dedication
Epigraph
Contents
Preface
How This Book Is Organized
Mahalo
01. Immigration
My Father’s Side
My Mother’s Side
Growing Up in Hawaii
02. Education
One Person Can Make a Difference
The Toughest Teachers Are the Best
A Little Fear Is Good
The World Isn’t Black and White
Father Knows Best
The Promised Land
03. Inspiration
Inspiration Comes from Many Sources
One Book Can Change Your Life
The Power of Other People’s Success
Crime Can Pay
All Asians Don’t Look Alike
It’s Not Personal
You’re Not a Victim
Anything Is Possible
Quitters Can Win
Old People Rule
04. Apple
Just Get In
The Truth Works
What’s $745,000 Between Friends?
The Art of Bluffing
The Time I Almost Quit Apple
The Time I Did Quit Apple
People Who Love Your Product Are a Powerful Force
The Time I Quit Again
There’s More to a Job Than Money and Perks
Agreement Breaks Down Walls
The Gospel According to Steve
05. Business
Selling Is a Crucial Skill
Sometimes You Work for Free
Unveil Your Passions
Simple Questions Yield Big Answers
Stories Trump Adjectives
The Action Is on the Next Curve
The Importance of the Second Follower
Small Changes Make a Big Difference
Customer Gratification Rules
Why Canva Succeeded
Ignoring Is Bliss
How I Got Every Job of My Career
06. Values
Honor Counts
There’s Dishonor, Too
Nerds Rule
Humility Rocks
How I Tried to Help Hillary
The World Is a Big Place
Email Doesn’t Matter
Canadians Are the Best People
What Are You Going to Tell Your Grandchildren?
It Could Be Worse
The Tests of Life
07. Parenting
A Bit About My Family
Adoption Is a Beautiful Thing
So Is Keeping Your Mouth Shut
There’s Always a Way to Prepare
My Life as a Lyft Driver and an ATM
You Can Only Do So Much
You’re Not the Center of the Solar System
Other People’s Shoes
Daughters Rule
What I Learned by Almost Drowning
What Goes Around Comes Around
08. Sports
It’s Never Too Late
Life Regresses to the Mean
Even Later, It’s Never Too Late
The Coolest People Use Apple Stuff
One Last Surfing Story
09. LOL
Simplest Is Best
Showing Weakness Is a Sign of Strength
I’m a Lucky Guy
Somebody Will Always Find a Problem
Externalities Are Deceiving
It’s All Relative
The Fallacy of “Perfect” Information
You Never Know
Everyone Does Stupid Things
10. Skills
Evangelism
Evangelism Wisdom
Writing
Writing Wisdom
Public Speaking
Public Speaking Wisdom
Social Media
Social Media Wisdom
11. Ohana
Craig Stein, surfing buddy
Bruna Martinuzzi, Macintosh user
Nic Kawasaki, son
Peg Fitzpatrick, coauthor
Shawn Welch, coauthor
Bonus Story
Noah Kawasaki, son
Nate Kawasaki, son
Nohemi Kawasaki, daughter
Rick Kot, editor
Postpartum
Recommended Reading
Index
About the Author
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