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Index
Author’s Note
Introduction: The King of Madison Avenue
1. An Eccentric Celtic Mixture
2. “I Failed Every Exam”
3. The Making of a Salesman
4. Who Was Mather?
5. Lucre in America
6. The Farmer and the Spy
7. Big Ideas
8. The Philosopher Kings
9. The True Church
10. The King in His Castle
11. Megamergers and Megalomaniacs
12. A Disease Called Entertainment
13. The Burr of Singularity
Afterword: (More) Unpublished David Ogilvy
Bibliography and Source Notes
Acknowledgments
Index
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