#Secrets, Presentation by Jobs, Steve -- Read -- Imperial Library of Trantor

Index

Acknowledgments Prologue: How to Be Insanely Great ACT 1 CREATE THE STORY SCENE 1 Plan in Analog SCENE 2 Answer the One Question That Matters Most SCENE 3 Develop a Messianic Sense of Purpose SCENE 4 Create Twitter-Like Headlines SCENE 5 Draw a Road Map SCENE 6 Introduce the Antagonist SCENE 7 Reveal the Conquering Hero INTERMISSION 1 Obey the Ten-Minute Rule ACT 2 DELIVER THE EXPERIENCE SCENE 8 Channel Their Inner Zen SCENE 9 Dress Up Your Numbers SCENE 10 Use “Amazingly Zippy” Words SCENE 11 Share the Stage SCENE 12 Stage Your Presentation with Props SCENE 13 Reveal a “Holy Shit” Moment INTERMISSION 2 Schiller Learns from the Best ACT 3 REFINE AND REHEARSE SCENE 14 Master Stage Presence SCENE 15 Make It Look Effortless SCENE 16 Wear the Appropriate Costume SCENE 17 Toss the Script SCENE 18 Have Fun Encore: One More Thing 215 Notes 219 Index 233 ac.1 .4 .22 .1 u.14 n.7 .16 ”5 ”11 ture of the new notebooks.1 d.6 .5 ”4 , 36– 37, 7 8– 79 l, 103 s, 80 13 64 84 (

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