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Index
Title Page
Acknowledgments
Introduction
Colonial America and Advertising
The First Advertising Agents in the United States
P. T. Barnum and His Influence on Advertising
Lydia Pinkham and Her Vegetable Compound: The Advertising of a Patent Medicine
John Wanamaker and Retail Advertising
Albert Lasker and the Lord & Thomas Advertising Agency’s Influence on Advertising
The Rise of Procter & Gamble and the Advertising of Ivory Soap
Elliott White Springs and the Mid-Twentieth-Century Advertising Campaign for the Springs Cotton Mills
Stanley B. Resor and the J. Walter Thompson Company: 1908–1961
The Development of Advertising Education in the United States: A Brief History
Selected Bibliography
Index
About the Author
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