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Imperial Library
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Index
Cover
Frontmatter
1. Functions, Formats and Players in Retailing
1. Retail Functions
2. Store-based Retailing – Food and Near-food
3. Store-based Retailing – General Merchandise
4. Online Retailing
5. Cross-channel Retailing
6. Vertical Players – Manufacturers and Verticals
2. Strategic Marketing in Retailing
7. Growth Strategies
8. The Internationalisation of Retailing
9. Retail Branding and Positioning
10. Corporate Social Responsibility
3. Marketing Mix in Retailing
11. Store Location – Trading Area Analysis and Site Selection
12. Merchandise and Category Management
13. Pricing
14. Marketing Communication
15. In-store Marketing
16. Customer Relationship Management
4. Buying, Logistics and Performance Measurement
17. Buying – Strategy and Concepts
18. Logistics – Physical Distribution
19. Logistics – Supply Chain Management and Information Management
20. Monitoring Operational and Financial Performance
Backmatter
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