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Index
Cover Table of Contents Title Copyright Preface to the Third Edition Acknowledgments The Authors Part 1: An Overview
Introduction
What Is Strategic Planning and Why Do It? Several Complementary Ways of Looking at and Thinking About Strategic Planning The Benefits of Strategic Planning Poor Excuses for Avoiding Strategic Planning Two Legitimate Reasons Not to Undertake Strategic Planning
The Context and Process of Strategic Change
The Strategy Change Cycle: An Effective Strategic Planning Approach for Public and Nonprofit Organizations The Strategy Change Cycle: Theory Versus Practice Key Design Choices What Are the Dangers to Avoid? What Are the Keys to a Successful Process? The Functions and Purposes of Strategic Planning and Management Readiness Assessment Directions and Worksheets
Part 2: Creating and Implementing Strategic Planning
Step 1: Initiate and Agree on a Strategic Planning Process
Purpose of Step Strategic Planning Process Sponsor Strategic Planning Process Champion Strategic Planning Coordinating Committee Strategic Planning Team Possible Desired Planning Outcomes Worksheet Directions
Step 2: Clarify Organizational Mandates
Purpose of Step Possible Desired Planning Outcomes Worksheet Directions
Step 3: Identify and Understand Stakeholders, Develop and Refine Mission and Values, and Consider Developing a Vision Sketch
Purpose of Step Stakeholders Mission Values Vision Possible Desired Planning Outcomes Worksheet Directions
Step 4: Assess the Environment to Identify Strengths, Weaknesses, Opportunities, and Challenges
Purpose of Step Possible Desired Planning Outcomes Worksheet Directions
Step 5: Identify and Frame Strategic Issues
Purpose of Step Possible Desired Planning Outcomes Worksheet Directions
Step 6: Formulate Strategies to Manage the Issues
Purpose of Step Possible Desired Planning Outcomes Worksheet Directions for Strategy Development Worksheet Directions for Plan Development
Step 7: Review and Adopt the Strategic Plan
Purpose of Step Possible Desired Planning Outcomes Worksheet Directions
Step 8: Establish an Effective Organizational Vision for the Future
Purpose of Step Possible Desired Planning Outcomes Worksheet Directions
Step 9: Develop an Effective Implementation Process
Purpose of Step Implementation Leadership Implementation Process Sponsor Implementation Process Champion Implementation Coordinating Committee Implementation Recommendation and Action Team Possible Desired Implementation Outcomes Worksheet Directions
Step 10: Reassess Strategies and the Strategic Planning Process
Purpose of Step Possible Desired Planning Outcomes Worksheet Directions
Resources
Resource A: Model Readiness Assessment Questionnaire Resource B: Brainstorming Guidelines Resource C: Snow Card Guidelines Resource D: Strategic Planning Workshop Equipment Checklist Resource E: Conference Room Setup Checklist Resource F: Model External Stakeholder (or Customer) Questionnaire Resource G: Model Internal Evaluation Questionnaire Resource H: Analyzing and Reporting Results of Internal and External Surveys
Glossary Bibliography END USER LICENSE AGREEMENT
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