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Index
Cover
Half-Title
Dedication
Title
Contents
Introduction to John Heskett’s Design and the Creation of Value
1
2 What, precisely, does the text offer?
3 What does the work achieve?
4 What are the limitations of the text?
5 The intellectual force of Heskett’s text
A note on John Heskett’s economics
1 On neoclassical economics
2 On growth theory
3 On Veblen, and the financial crisis of 2007–8
4 On the bankruptcy of General Motors (GM), and its bailout during the great recession
Conclusions
Design as an economic necessity for governments and organizations
Designing in the Brazilian government
Notes on editing the manuscript Design and the Creation of Value
Design and the Creation of Value
Preface
Gulf and bridge
1 Introduction: Design in economic life?
What do you understand by design?
Hierarchies and the positioning of design
Why bother about attempting to clarify this confusion – does it really matter?
PART ONE ECONOMIC THEORY AND DESIGN
2 Neoclassical theory
Readings
3 Austrian theory
Readings
4 Institutional theory
New Institutional Theory
Readings
5 New Growth theory
Readings
6 The National System
Readings
PART TWO DESIGN AND THE CREATION OF VALUE
7 Design from the standpoint of economics
1 Economic theory and design
2 How economics positions design
3 But does design exceed economics?
8 Economics from the standpoint of design
1 The problem of reliance on the quantitative
2 The question of users
3 The question of ‘value’
9 Design and value from the standpoint of practice
Afterword
Appendix 1: Socialist Theory
Appendix 2: Value and Values in Design
Producer value
Economic value
Users and material value
Aesthetic value
Moral value
Sentimental value
Intrinsic versus extrinsic value
Value
Notes
Index
Copyright
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