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Imperial Library
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Index
Cover
Title Page
Copyright
Table of Contents
Dedication
Introduction
Chapter 1. Experiencing art Is (Almost) Free
Our New Cathedrals
Three Technologies Helping Make It Happen
The Great Mash-Up—Art, Fashion, and Music
Zero, Nada, Zilch
Chapter 2. The marketplace for Fine Art
Winner Take All
Means and Desire
Best Time to Be an Artist
The Art-Market Ecosystem
Chapter 3. Passions and Emotions
An Itch to Scratch
Different Collector Species
Wisdom from Seasoned Collectors
The Price of Perfection
Chapter 4. Case Studies—How the Marketplace Works
Christopher Wool: Becoming Trophy Art
Amedeo Modigliani: Fakes and Catalogue Raisonnés
Yayoi Kusama: Embracing Consumerism
Rene Magritte: Condition Issues and Pricing
Ruth Asawa: A Well-Timed Museum Retrospective
Elizabeth Murray: Right Place at the Right Time, Until Tastes Changed
Putting a Price on an Artwork
Chapter 5. Buying Art Wisely
Buying from Galleries
Auction Houses—More Similarities than Differences
The Curious Relationship between Gallery and Auction Prices
Avoiding the Scoundrel’s Corner (Part 1)
Chapter 6. Buying is Easy, Selling is Hard
Will They or Won’t They
Auction House Deal-Making
Finding the Narrative
The Story of Jason and Lily
Avoiding the Scoundrel’s Corner (Part 2)
Chapter 7. Unintended Consequences—Cultural Property, Endangered Species, and Taxes
Andy Warhol as Cultural Property
Butterfly Wings and Animal Skins
Generosity, Taxes, and Legacy Planning
Chapter 8. Making Their Way—New and Prospective Collectors
A Toe in the Water
Searching for What Is around the Corner
In Praise of Connoisseur Collectors
Appendix. A Peek Behind the Curtain
Enhanced Hammer Deals
Guarantee Deals
House versus a Third-Party Guarantee
Avoiding the Scoundrel’s Corner (Part 3)
End Notes
Bibliography
Acknowledgments
Index
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