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Index
Cover
Title Page
Contents
Author's Note
Chapter 1 - STEALING MYSPACE
Chapter 2 - CIRCLE OF FRIENDS
Chapter 3 - RISING FROM THE ASHES
Chapter 4 - THE TRAILER PARK OF THE INTERNET
Chapter 5 - STRUGGLING TO SURVIVE
Chapter 6 - THE FAKESTER REVOLUTION
Chapter 7 - BUILDING MYSPACE
Chapter 8 - THE BOARDROOM COUP
Chapter 9 - THE FIX-IT-LATER PHILOSOPHY
Chapter 10 - OPERATION SHOW TIME
Chapter 11 - ARE WE MISSING THE NEXT GOOGLE?
Chapter 12 - TSUNAMI
Chapter 13 - INDEPENDENCE
Chapter 14 - THE KING OF SPYWARE
Chapter 15 - SCHMUCK INSURANCE
Chapter 16 - THE GAME IS ON
Chapter 17 - PROJECT IVORY
Chapter 18 - HOLDING A TIGER BY THE TAIL
Chapter 19 - A FINE LINE BETWEEN RISQUÉ AND DIRTY
Chapter 20 - “A PLACE FOR FIENDS”
Chapter 21 - PEBBLE BEACH
Chapter 22 - WAR AGAINST WEB 2.0
Chapter 23 - NUMBER ONE IN EVERY MARKET
Chapter 24 - BEYOND THE BANNER AD
Chapter 25 - THE FACEBOOK REVOLUTION
Chapter 26 - MYSPACE 2.0
Chapter 27 - DIGITAL IDENTITY
Epilogue
Acknowledgments
Notes
About the Author
Copyright
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